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Is Your Tone Helping or Hurting Your Brand?

Posted by Crystal Gouldey on 04/17/2013

Imagine you’re at your doctor’s office. Your doctor starts explaining the state of your health with colorful slang, maybe some expletives here and there, leaving you a little uncomfortable. Your doctor is supposed to use a professional tone, not a casual one. This situation can happen to your subscribers as well. People have an idea [...]


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Are Longer Emails Better? Why Scrolling May Be Your Friend

Posted by Crystal Gouldey on 04/03/2013

Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]


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The Marketing Approach That Sells Without “Selling”

Posted by Amanda Gagnon on 01/28/2013

You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we’ll talk about how you can create the best kinds of content to promote your business. And if you’re not, read [...]


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How To Create Deals That Compel Readers To Buy

Posted by Crystal Gouldey on 12/20/2012

If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. With the holidays approaching, you’re most likely focusing on these types of emails right now. And you should be. MarketingCharts reported on an Epsilon study that showed subject lines with the word “coupon” [...]


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Free Email Templates to Celebrate Thanksgiving

Posted by Rebekah Henson on 11/15/2012

It’s the time of year to sit around and reflect on blessings and things we’re thankful for. What are you thankful for this year? At AWeber, we’re very thankful for Bethany Robinson, our design intern. You may have noticed her work in your AWeber account recently. She’s been designing a slew of new HTML email [...]


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How to Create Better Experiences With Your Emails

Posted by Crystal Gouldey on 11/08/2012

What makes a good email newsletter? Is it the content? The design of the email itself? In reality, both of these elements need to be in top form in order for an email to be considered good; no one will care about an email with a lousy offer, just as people won’t call a disorganized [...]


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Even Better Template Customization Now Available

Posted by Crystal Gouldey on 10/18/2012

If you’re a designer, or you have a designer that works on your website and emails, the new message editor makes it incredibly easy to design the slick emails you desire for your email marketing campaign. Most discussion here has focused on the drag-and-drop aspect of the editor because it makes it easy for the [...]


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5 Copywriting Tips from ContentClear Marketing

Posted by Crystal Gouldey on 10/04/2012

Copywriting. It’s a word that can strike fear in the heart of any small business owner or beginning marketer. It’s an important part of creating your emails and other online content. Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. Before starting her business in 2006, she wrote copy for companies such [...]


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Pack Your Backpack With These Tools For Faster, Easier Marketing

Posted by Amanda Gagnon on 08/30/2012

You know that feeling when you just have too much time on your hands? Me neither. You know and I know that to push out marketing materials while running the rest of your business takes a good amount of efficiency. You need the fastest, easiest processes possible for planning your schedule, for actually creating your [...]


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Marketing Email Pattern #2: Stair-Stepping

Posted by Amanda Gagnon on 07/23/2012

“Come take a walk with me. See the sights there are to see. We’ll start with the most interesting and then, if you have time, I have more to show you.” That’s what your stair-stepping email says. As with the pick-and-choose pattern and the single-focus pattern, it has its benefits, depending on your situation. In [...]


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