Imagine you’re at your doctor’s office. Your doctor starts explaining the state of your health with colorful slang, maybe some expletives here and there, leaving you a little uncomfortable. Your doctor is supposed to use a professional tone, not a casual one. This situation can happen to your subscribers as well. People have an idea [...]

Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]

You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we’ll talk about how you can create the best kinds of content to promote your business. And if you’re not, read [...]

If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. With the holidays approaching, you’re most likely focusing on these types of emails right now. And you should be. MarketingCharts reported on an Epsilon study that showed subject lines with the word “coupon” [...]

It’s the time of year to sit around and reflect on blessings and things we’re thankful for. What are you thankful for this year? At AWeber, we’re very thankful for Bethany Robinson, our design intern. You may have noticed her work in your AWeber account recently. She’s been designing a slew of new HTML email [...]

What makes a good email newsletter? Is it the content? The design of the email itself? In reality, both of these elements need to be in top form in order for an email to be considered good; no one will care about an email with a lousy offer, just as people won’t call a disorganized [...]

If you’re a designer, or you have a designer that works on your website and emails, the new message editor makes it incredibly easy to design the slick emails you desire for your email marketing campaign. Most discussion here has focused on the drag-and-drop aspect of the editor because it makes it easy for the [...]

Copywriting. It’s a word that can strike fear in the heart of any small business owner or beginning marketer. It’s an important part of creating your emails and other online content. Pam Foster, owner of ContentClear Marketing, has made her career in copywriting. Before starting her business in 2006, she wrote copy for companies such [...]

You know that feeling when you just have too much time on your hands? Me neither. You know and I know that to push out marketing materials while running the rest of your business takes a good amount of efficiency. You need the fastest, easiest processes possible for planning your schedule, for actually creating your [...]

“Come take a walk with me. See the sights there are to see. We’ll start with the most interesting and then, if you have time, I have more to show you.” That’s what your stair-stepping email says. As with the pick-and-choose pattern and the single-focus pattern, it has its benefits, depending on your situation. In [...]