Inbox Ideas | Email Marketing Tips by AWeber

Email Newsletter Open Rates: April 2008

by Justin Premick on May 13th, 2008

Think you know the best day and time to send your email newsletter?

Ever wonder if your fellow email marketers are all sending at the same time you do?

Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions:

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Learn From a Great Email Newsletter Example: Kayak

by Justin Premick on April 2nd, 2008

After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.

I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.

Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?

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Check Out These Ways to Grow Your Blog

by Justin Premick on January 7th, 2008

Quick post today for those of you who are running blogs yourselves.

(Not yet using a blog to grow your business? Learn more about how blogging and email marketing go hand-in-hand.)

Today I came across a list of 16 ways to expand your blog’s reach.

I’m particularly fond of strategy #6: Establish an Email Newsletter:

Newsletters are great for monetization and are an easy way to keep certain readers (those not familiar with RSS) close to your weblog. When combined with landing pages, they work better alongside PPC advertising when it comes to capturing leads.

but the author lists plenty of other good ideas, too. Definitely worth a read.

Want to learn more about blogs? Watch the recording of our live video seminar on business blogging.

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Quick How-To: Create a Family Newsletter

by Justin Premick on September 25th, 2007

How else can you use an email newsletter besides marketing your business?

That question might not occur to most of our users — but AWeber user and goal-setting expert Brad Isaac contacted us recently to share how to put a more modern spin on the family newsletter.

Brad sprinkles in helpful hints with screenshots and a step-by-step walkthrough. Plus, he was kind enough to share the following family email newsletter tips:

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Why Email Newsletter Publishers Need Autoresponders

by Justin Premick on August 7th, 2006

In my time at AWeber, I’ve been struck by the number of people who create and send email newsletters (either with our broadcast feature, or by using the Blog Broadcast tool to convert RSS to email), but who make zero use of the ability to send autoresponders and timed follow up messages to subscribers.

I understand, of course, that email newsletters contain date and time-specific information, and that broadcasting is the best way to send a newsletter… but why don’t newsletter senders use autoresponders too?

I don’t fault clients for this. I don’t use 90% of my cell phone’s features. I know how to do what I need to do with it, and the other features just get in my way. It’s natural that a newsletter publisher might feel the same way about autoresponders.

The thing is, autoresponders are a great tool for newsletter publishers!

It’s just a question of learning to use them to complement a newsletter…

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