Thinking of CC’ing Your Subscribers? Think Again!
By Crystal GouldeyYou have a message you want to get out to
You have a message you want to get out to
Some people don’t trust unsubscribe links, even from legitimate email senders. Others don’t want to be bothered locating the unsubscribe link in your email. In both cases, recipients may click the “spam” button in order to unsubscribe, raising your spam complaint rates and possibly reducing deliverability. Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)? One major ISP is already doing so.
During 2006 the top 10 email domains have grown from representing 61.25% of email web form requests in January to 65% in December. Detailed top domain statistics, charts, and commentary contained within…