After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.

Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!

Take a last-second sneak peek before we throw back the curtain this week…

See What Subscribers Are Doing With Your Emails…

As we pointed out in a previous sneak peek into these new analytics features, you’ll soon be able to see unique open and clickthrough stats for your campaigns.

Some of you started interpreting and extrapolating from that, and said things like, “this means I’m going to be able to see who did and didn’t open and click in my emails!”

If you did that, give yourself a pat on the back, because you were right. You are going to be able to see who recorded an open for your HTML emails, who clicked on links in your emails, and which links they clicked on.

But that data is only useful if you can do something with it, right?

With that in mind, we took this new reporting a step further.

…And Use That Information To Better Target Them!

With our new email web analytics package, you’ll not only be able to see which of your subscribers responded to each of your email campaigns, but you’ll be able to segment and target them based on what they did (and did not) respond to!

For example, let’s say you sent out a broadcast promoting a product, and included 2 links: one to learn more about the product, and one to buy the product directly from the email.

After the broadcast is sent, you’ll be able to segment and target the subscribers:

People who clicked the “learn more” link

People who clicked the order link

People who recorded an open for the HTML email but didn’t click either link

People who did not record an open or click either link

With the ability to see who your most responsive subscribers are, and what they’re responding to, you can better tailor future messaging to them, raising future opens, clicks and of course, sales!

Plus, See What Subscribers Are Doing On Your Website!

There’s been a lot of talk in the online marketing community about using web analytics packages like Google Analytics to see where people are going on your site, what pages they’re visiting and where they’re abandoning your sales process.

We’re big fans of using website analytics software.

But here’s where those services fall short (and where we see an opportunity for online marketers to go even further):

With web analytics packages, you can see how many people are going to your various website pages, where they’re abandoning your sales process, what pages are performing well (and not so well), what percentage of people are ordering your products…

…but you can’t see who is going to those pages, leaving your site and making those purchases (well, you can see who’s making a purchase, but not within that analytics program, so you can’t see what pages they visited before doing so)!

With our new analytics package — let’s call it Email Web Analytics — you’ll see not only what links Sam Subscriber clicks on, but where else on your site he goes after that initial click.

Plus, if he orders a product, visits a particular page or ad, or takes some other action that you can assign a value to, you can track that revenue and see how profitable each of your subscribers and campaigns are!

See the New AWeber.com Before It’s Released

Also going live at the same time as the new email analytics features is a full redesign of the main site and AWeber logo.

On the new site, you’ll have an even easier time finding answers to any questions you may have, either by visiting the blog or knowledge base, attending a webinar or watching a video tutorial.

AWeber Users: you’ll have your own customer portal when you come to the AWeber homepage (after all, why do you need to see a sales page again?) with easy access to your account and help materials.

Potential AWeber users: you’ll also be able to explore features in more detail (affiliates, you’ll no doubt find this helpful as you show business owners how they can manage their email campaigns).

For a sneak peek at the new site design, click the image at right.

Thanks for reading, and we hope you like the new releases!

With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.

Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.

Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.

That’s about to change…

Beyond Landing Pages

Most email campaign reports can show you how many clicks you received on a link.

What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?

Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.

Track Email Sales Revenue

For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.

How many sales did your last campaign generate? How many dollars did that campaign bring in?

Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.

You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.

Report Dashboard

With the multitude of new reports available, loading a page to view each one separately can be time waster.

Reports that you access frequently from different lists can all be placed in one central dashboard page.

Flexible Reporting Date Ranges

Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.

Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.

Get Early Access To These New Features

We’ve opened a few more slots for beta testers.

Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.

Interested? Please post in the comments on this post. Be sure to include your website URL and email address in the proper boxes so we can contact you.

While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.

The success of our email marketing campaigns does not rely entirely on the success of our email.

What I mean is, if the goal of our email is not only to drive traffic to our websites but ultimately to convert that traffic into sales, our websites need to do their jobs too.

Email tracking and analytics let us know how our emails are performing. In order to make sure our marketing campaigns are performing as we’d hope as a whole, we’ll also want to take a look at the web pages we send our subscribers to.

Make Sure Your Web Pages Work, Not Just the Links

Before we send our email messages, we should always test them. In doing so, one of the things we’re looking for is working links.

This entails clicking on each link in a message to make sure the correct web page opens properly in a browser. If they do, we tend to close the browser window and move on to the next step in our sending routines.

But wait! Here are 3 other things we should look for before we close out the window:

One or More Clear Calls to Action

Dead ends are always bad when it comes to conversions. Do your emails’ landing pages clearly prioritize where what the subscriber should do once they click through and browse through the first page they see? Or, do they have to really think through what options there are for action?

Something Valuable the Email Didn’t Provide

There’s absolutely nothing wrong with re-purposing content from our websites for email. But if our emails link to pages that don’t really provide anything new and valuable, our subscribers are more likely to close out the window than do anything else on the site..

Analytics Tracking

OK, so this is something subscribers won’t actually see, but if you’ve read to the third tip in this article, you’re clearly interested in the performance of your web pages. The best way to get actionable insight is to install an analytics software on your website.

If you have one and have not yet integrated it with your email marketing campaign, take the small amount of time it takes and do so.

More In-Depth Tips on Landing Page Optimization

Our web pages are an integral part of our email campaigns, even though they’re found in the web browser and not the inbox. They’re something we shouldn’t forget while we’re working on our campaigns.

For more tips on optimizing them, check out some of the free resources over at Marketing Experiments Journal. On their site you’ll find archived reports and opportunities to sit in on live seminars with experts on the topic.