Follow ups are a marketing tool not to be taken lightly. Originally built to take pressure off salesmen following up on their leads, their power lies in slowly selling your brand over time. To sell effectively, they’ve got to look good, which is easy now that the block editor, an easy email creation tool, is [...]

It’s 2012, email marketers, so time to get “mocial!” That hybrid between social and mobile marketing is becoming more than a buzz word these days. Top Internet marketers advise others to focus on integrating social media and email, get mobile friendly and, of course, continue to provide stellar content. So, how do you plan to [...]

As you’re probably aware, we’re beta testing a new message editor for broadcast messages. It makes building your emails a lot easier by giving you an intuitive, drag and drop interface. This week, we wanted to draw some attention to the template manager included with the message editor beta – it vastly expands your options [...]

In Marketing Sherpa’s Email Marketing Benchmark Report for 2012 (note the free excerpt offer!), email marketers reported an average clickthrough rate of 26%. If your rates aren’t that high, don’t fret – rates are going to vary somewhat by industry and by audience. But that’s not to say you can’t make efforts to attract as [...]

“We’ve heard your feedback and want to clarify any concerns about the submission guidelines (updated here). We’ve updated them to reflect that there’s no coding required and image files are acceptable submissions. With that change in mind, we’re extending the deadline to Monday, April 30 to allow more designers time to compete.” Graphic designers, a [...]

Have you had a chance to check out the new broadcast editor? It’s pretty sweet (if we do say so ourselves), and we’re especially happy with the new drag-and-drop email design that’s making creating beautiful emails easy as pie. Drag-and-drop design lets you pick what you want to work with and put it where you [...]

Good news, AWeber community. You’ve got a fancy new broadcast editor waiting for you. (Customers, it’s in your account now; go check it out!) This editor’s literally designed for all skill levels: you now have three different editors you can work in. Choose from: Block Editor Got a vision but no HTML skills? You want [...]

It’s something you, the AWeber community, have been asking for. It’s something that will make your email marketing really easy. And it’s almost here. We’ve been working on this secret project for a while, and recently unveiled it in a few AWeber accounts to test it out. We took feedback, we made improvements and in [...]

If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML. Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates. If [...]

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your [...]