We’ve talked about a lot of marketing trends this spring, from whitespace to long scrolling ads to other trends that are catching on. Maybe you’re ready for a complete overhaul of your emails by now. But don’t jump in full-force just yet. It’s polite to give your readers a heads-up first that things are going [...]
Read "Updating Your Email Look? Keep These Tips In Mind"
If you don’t have a designer, it might be hard to get that sweet look you want for your emails, blog and website. We’re going to make it easier for you today, with some links to free images you can use in your design. Smashing Magazine is a site for professional web designers and developers. [...]
Read "The Free Images You’ve Been Searching For"
Hey, you! Want to go down a slide? No, not our slides. But it’ll be fun. Ready? Let’s go: Wasn’t that cool? I made you scroll for a really long time. Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, [...]
Read "Are Longer Emails Better? Why Scrolling May Be Your Friend"
Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying [...]
Read "Spring 2013 Marketing Trend Report"
You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s [...]
Read "How To Put Social Share Buttons In Your Emails"
All the best email newsletters do it, for those cases when someone’s inbox just doesn’t display your message correctly. You’ve been able to do it in AWeber – it’s just taken a minute to do. Now, it’ll take you just about 2 seconds. How To Add The Link 1. Click the “Personalization” button in the [...]
Read "Adding A Link To The Web Version Of Your Emails (In 2 Seconds)"
You may be in on the trend or you may be oblivious, but you’ve seen it, and you’ve probably been drawn in by it. Copious amounts of whitespace – large gaps between images and chunks of text, whether the background color is white or not – are appearing on more and more marketing materials. Why, [...]
Read "2013′s Growing Marketing Trend: Whitespace"
You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response. You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect. But have you thought [...]
Read "The Email Design Element You Haven’t Considered"
Gift giving is a big part of the holiday season. And in that spirit, we have some free gifts to dress up your email campaign for the season. Our design intern Bethany has been as busy as an elf, creating new holiday email templates to make your campaigns festive. Look for them in your AWeber [...]
Read "Deck Out Your Email Campaign – 5 Free Holiday Templates"
The holidays are here. That means you’re busier than ever now. Between the rush of holiday orders coming in, keeping track of your holiday promotions, hosting events, and squeezing in time with family and friends, email might be the last thing on your mind. Last year, sales made online set a holiday shopping record. That’s [...]
Read "Short on Holiday Marketing Ideas? Get Inspired By Our Email Lookbook"