content ideas Articles
“And if you don’t know, now you know…” Earlier this year, the 2014 marketing “predictions” and “resolutions” rolled out (including this 6-times-fabulous list). It’s March now. The dust has settled, and we’ve picked through it. Three of these trends, we wouldn’t have guessed a year ago, but all of them are absolutely making an impact: […]
Read "Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows"
The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste: And here’s a compilation of all their Whiteboard Friday video posts. So why […]
Read "The Biggest Secret To Killer Content Marketing With Videos"
Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. […]
Read "[Case Study] The Online Marketing One-Two Punch"
People respond to stories – stories about you, stories about them, stories about the world around them. Data can tell a compact and highly shareable story if it’s presented the right way. Infographics offer a clean, readable and fun venue for showcasing your visual story – plus, they’re pretty popular right now. But not every […]
Read "Free Infographic Resources For Your Business"
Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and […]
Read "Email Strategy: When The Government Shuts Down"
E-courses are great for you and the people who want to learn from you. Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche. The best part is, you can earn a passive income for a long time after setting up your e-course just once. If […]
Read "How To Make Money With An E-course"
I love animals. I try to incorporate them into my work whenever it’s appropriate. I’m also not alone in my obsession. Animal pictures are constantly being shared and there are whole sites dedicated to cute animal photos. This got me thinking – will animal pictures and references bring more traffic for non-animal businesses? I thought […]
Read "Want More Traffic? Time To Let The Dogs Out"
“We do not stop playing because we grow old, we grow old because we stop playing.” – Benjamin Franklin Since 2010, businesses have been increasingly adding game-like elements to their marketing campaigns. Viewers can participate, sometimes for the fun of it and sometimes to earn prizes. A fuller explanation of how it works is here […]
Read "3 Gamification-Lite Examples You Can Pull Off (Today)"
The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The […]
Read "Event-Themed Emails & Real-Time Marketing: The Best & Worst"
If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) […]
Read "The Only Way To Market With SnapChat"