I love animals. I try to incorporate them into my work whenever it’s appropriate. I’m also not alone in my obsession. Animal pictures are constantly being shared and there are whole sites dedicated to cute animal photos. This got me thinking – will animal pictures and references bring more traffic for non-animal businesses? I thought [...]

“We do not stop playing because we grow old, we grow old because we stop playing.” – Benjamin Franklin Since 2010, businesses have been increasingly adding game-like elements to their marketing campaigns. Viewers can participate, sometimes for the fun of it and sometimes to earn prizes. A fuller explanation of how it works is here [...]

The Super Bowl…the Oscars…the Olympics…the Grammys… all popular cultural events that get a lot of attention. What do these events mean for your business? Should you mention them at all? It depends on how you do it. There’s a right and a wrong way to do everything in marketing, and this is no exception. The [...]

If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) [...]

February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars. In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only that – we wanted to give you some ideas for your own emails, [...]

It feels like you wrap up one holiday email campaign only to have the next one fast approaching; so goes the life of the marketer. Valentine’s Day is most known for love and romance – do you know how your business fits into this intimate holiday? Whoever you are and whatever you do, we have [...]

You may already be familiar with the idea of content marketing: putting awesome content out on the web to draw people to your web site or social pages. If you are, read on, and we’ll talk about how you can create the best kinds of content to promote your business. And if you’re not, read [...]

In this age of search and social media, small business owners have access to the greatest marketing platform the world has ever known – the Internet. The Internet feeds off of informative and shareable content, making it an incredibly powerful and scalable platform. For example, an entrepreneur could write a blog post, then repurpose this [...]

It’s the final week before Christmas, and that means plenty of last-minute shoppers rushing around looking for sales, gift ideas, anything. Maybe you’re rushing around yourself, trying to make the most of marketing your holiday promotions. If you’re feeling frazzled, don’t worry. We’ve highlighted all the information you need to know for the next week [...]

With the 2012 holiday season just around the corner, now’s the time for businesses to kick their marketing into high gear. But, it’s easy to maintain the status quo, and many fail to take advantage of the great opportunities to connect with customers in new, unique ways during the holidays. If you’re in need of [...]