What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly! We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business. Fork And Email Marketing Fork [...]

I’ve subscribed to a lot of email lists in the last several months since I’ve been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I’m subscribed to without even opening them. There are still some emails that [...]

About the Author: Adam Costa is the Editor in Chief of trekity.com, a killer new travel site. If you like to travel, follow him on Twitter for adventure and intrigue. Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to [...]

“Content is certainly the name of the game in digital marketing today,” states Alisa Leonard of iCrossing on ClickZ. But where do you get ideas for good content? How do you determine what’s worth sharing? Such is the question that Rachel Acquaviva, Office Supervisor of CONCERN – Southeast Region faced when launching the email marketing [...]

Postal mail isn’t doing so hot these days. Handwritten letters are becoming a thing of the past. But does that mean features of a physical letter should be discarded as well? For example, the Johnson Box that Frank Johnson created in 1941, which is a brief synopsis of what to expect in the letter. And [...]

Helping small businesses grow is our mission. We strive to provide the right tools for people to be able to successfully market their business online. So we love it when we hear about customer successes. Take Dustin Maher, for example. He started his fitness business in Madison, Wisconsin and is now known on a national [...]

Below the post, download the free guide, complete with video, on marketing with Pinterest! It’s the fastest growing American web site, so if you’re not on it, you might want to be. Why join Pinterest, you ask, when your brand already has an established presence on Facebook and Twitter, and new social networks crop up [...]

Notes From the Kitchen Wait, what’s this email about fish? Oh, it’s from Steve at the DNR. He’s letting me know which guppies are teeming off the Maryland shores. This is helpful, because I’m a chef in Baltimore. I need to plan next week’s specials by noon, which means I need to know the freshest [...]

Content marketing can get messy. Really messy. Blog posts. Email Marketing. Social. Webinars. Every quarter brings a next big thing (hello, Pinterest). With so many moving parts, how can you find the time to evolve your content strategy for optimal results? Churning out content in a variety of channels is the lifeblood of online marketing. [...]

Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]