Inbox Ideas | Email Marketing Tips by AWeber

Join Markus Allen and Justin For a Discussion of Email Marketing

by Justin Premick on July 16th, 2008

One of the most common “snags” many people have when creating email marketing campaigns is creating effective messages. They aren’t sure where to get content, or how to put their message together in a way that gets results.

At noon tomorrow (July 17, 2008) I’ll be joining Markus Allen for a “Stump Markus” teleseminar on email marketing.

We’ll discuss how to craft profitable, response-pulling campaigns — even if you’re not a “copywriting whiz.”

To join us for this free call, tomorrow at 12PM EDT call:

(724) 444-7444

at the prompt, enter call ID 17477.

You can also get the details on Markus’ show here.

See you there!


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Podcast Interview: Talking Email and Affiliate Marketing

by Justin Premick on March 14th, 2008

Recently I had the pleasure of meeting and talking with AWeber user and affiliate marketer Andrew Wee at the Affiliate Summit in Las Vegas.

Andrew asked me to join him on his podcast to discuss AWeber and more affiliate email marketing ideas.

So this week, we chatted for an hour or so about email marketing, deliverability and how affiliate marketers can incorporate email into their marketing mix.

The audio from our discussion is now live on his site.

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3 Affiliate Email Marketing Ideas

by Justin Premick on February 28th, 2008

Just got back from Affiliate Summit in Las Vegas.

It was a great event, from all of the affiliate marketers and AWeber users we met to the keynote by Jason Calacanis about the need for affiliates to create additional value for visitors instead of simply replicating company-provided sites and resources.

(Example for our own affiliates: use our posts here as a starting point to write a reaction piece, or if you use AWeber, do a self-case study about how you’ve built and optimized your own email marketing campaign with us).

I didn’t hear as much talk as I’d like about how affiliates can more successfully market by email. So let’s talk about it here!

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Email Marketing Calendars: What To Put On Them?

by Justin Premick on January 24th, 2008

This is the third post in a series on using an email marketing calendar to manage your campaigns more efficiently. You may want to read Why You Need an Email Marketing Calendar and Planning your Email Marketing Calendar before continuing.

My two previous posts have focused on planning your campaigns in advance to improve their quality, consistency and cohesiveness.

Of course, picking out dates to send campaigns might seem pointless if you don’t have any idea what your emails are going to be about!

So today, let’s get into some email content ideas.

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AWeber’s Sean Cohen Interviewed at Recognized Expert

by Justin Premick on November 30th, 2007

Setting up your first email marketing campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?

Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.

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Short on Ideas For Your Email or Blog?

by Marc Kline on November 23rd, 2007

Typewriter with a question mark on the paperYou’ve stuck to a regular schedule for posting to your blog or writing email messages. People have come to depend on your wise words of worthwhile advice and information.

You don’t want to let them down and risk the growth of your readership and business!

Despite this pressure, or sometimes because of it, we’re all liable at one time or another to sit down at our desks, open a new message or post, crack our fingers, rest them on the keys, then … nothing. We draw a blank.

How frustrating! Fortunately, we have options.

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5 Holiday Marketing Tips to Beat a Slow Season

by Justin Premick on November 16th, 2007

Gift BoxesAccording to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.

As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?

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Don’t Leave Out the What and the Why

by Justin Premick on September 11th, 2007

Plucked this gem out of my subscriptions recently: Tell Customers What They Are Missing.

Strictly speaking, the article talks about selling a product and explaining the benefits of that product, but I see at least two instances where being specific leads to better email marketing:

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