Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]

You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]

As the “60 Second Marketer,” Jamie Turner’s used his marketing ideas to grow his own consulting business. Here, he shares tips and resources he’s found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...]

Holidays present the perfect email marketing opportunity – from Christmas to New Year’s to Ask a Stupid Question Day. But everyone needs reminders for when to plan their holiday promotions. That’s why we compiled an email marketing holiday calendar for businesses and marketers everywhere to use. Now we have an updated version with major public [...]

Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as challenging as developing it. Fortunately, more marketers are rising to the occasion, according [...]

When you hear email marketing, what kind of businesses do you think of? Stores that sell products to you? Professional offices that sell their service? What about schools? Maybe marketing and schools don’t appear to go hand in hand like some other businesses, but they actually do, especially colleges and private schools. How else do [...]

Maybe you wish you could jump on the daily deal bandwagon, but your business isn’t the next LivingSocial or Groupon. You might not have killer deals to offer, but you can still send your subscribers valuable, targeted daily messages they’ll look forward to opening. Most daily deal email subscribers open their messages at least once [...]

Now that it’s fall, it’s time to start thinking about what your holiday marketing plan is. You should start planning everything from when you’re going to start your holiday emails to what you’re going to send post-Christmas. To help you out with planning, we got in touch with Linda Bustos, the Director of Ecommerce Research [...]

Now that it’s fall, it’s time to start working on your holiday emails. Not only that, you’ll even want to start sending some of them out soon. The next few months will be busy for sure, and you want to be on your subscribers’ minds in the shopping months to come. While it may still [...]