There’s no doubt that publicizing free content like whitepapers and video can drive interested traffic to your website, but what kind of relationships you build with those people is perhaps even more important.

In this case study, we’ll cover how a guitar student and his teacher formed a rapidly growing business using video, how email marketing fits in, and what steps they can take to bring their campaign to the next level.

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I love travel. Pretty much everything about it… hitting the road (or air), visiting new places, seeing and meeting people who I may have little to nothing in common with, trying out new food…

And I’m not alone. International tourism alone accounts for nearly 30% of worldwide exports, and its share continues to grow¹. People like to get out and “see the world” (just think about how many times you’ve heard that phrase).

In such a lively market, it seems that opportunity must abound. Of course, like any opportunity, not everyone takes advantage of it.

Gerry Kerkhof did. And he’s using email marketing to grow his tourism business – helping people discover one of the world’s most popular tourism destinations, Spain.

See How He Does It

Recently, we posted the first in our series of AWeber customer case studies. These articles give us a great opportunity to show real-life examples of how customers use our service to better their communications.

In addition to providing real-life examples, we make suggestions on improvements to enhance results that should drive constructive thought about any campaign.

We continue this series with Ryan Stewart and his PharmBoard.com website.

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Customers often ask us for examples of how people are using AWeber in different industries, and what they can do to effectively run an opt-in email campaign.

So, last month we solicited candidates to help us show how they’ve implemented email campaigns with their businesses.

Our 2007 case study series starts in the music industry, with John Waterman and the Bandit A&R Newsletter.