Case Studies Articles
Email marketing works. How much does it work ? How about a $40 return on every $1 you invest in your marketing? But stats don’t always convince. What about real results? From real businesses? These are the stories of 12 real businesses, non-profits and entrepreneurs who market with email newsletters. Don’t take our word for [...]
Read "Small Businesses Getting AWesome Results With Email Newsletters"
Beth Picard creates and helps others create web graphics. She offers various tutorials on how to create backgrounds, clip art and other images to use on the web. Every business needs graphics, so Beth needs to let everyone know who she is and why she’s a good solution for their business. Fortunately, she’s found a [...]
Read "How This Online Business Manages Multiple Audiences Easily"
This post was written by Mikita Mikado, the COO and Co-Founder of Quote Roller. As the result of one email, we have acquired 30% more paid users and increased our monthly revenue by 25%. How, you ask? Let’s Start With A Little Background… At the end of the last year, Quote Roller decided to switching [...]
Read "How We Got 300 More Paid Subscribers With A Single Email"
“To lightbox or not to lightbox, that is the question.” – Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, a form pops up in your face, blocking the page with an offer you didn’t ask for. Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions. The common [...]
Read "The (Easy) Secret To 1,375% More Subscribers"
Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he [...]
Read "Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses"
I love animals. I try to incorporate them into my work whenever it’s appropriate. I’m also not alone in my obsession. Animal pictures are constantly being shared and there are whole sites dedicated to cute animal photos. This got me thinking – will animal pictures and references bring more traffic for non-animal businesses? I thought [...]
Read "Want More Traffic? Time To Let The Dogs Out"
Last fall, I talked to customer Tim Brennan, chess tactics master, about his marketing plan for the holidays. He’d written an ebook – his first – and had a fresh list-building tactic to try out. He just followed up with me to report, 3 months later, “This has been a HUGE success.” Here’s Tim explaining [...]
Read "Tim’s Ebook Marketing Success Story"
Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most likely need them to click on something. This “something” is how you call your visitors and readers to action. There are many ways to do this, and [...]
Read "10 Case Studies To Help You Get More Clicks"
This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. It’s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place [...]
Read "How A Scrapbooker’s Online Business Let Her Quit Her Day Job"
The new year means new prospects for small businesses. 2012 was a profitable year for independent retailers, with a 7.1% growth rate – 2% higher than bigger retail chains. With a successful 2012 behind them, what’s in store for small businesses in 2013? We asked more than 3,000 owners and entrepreneurs how they felt about [...]
Read "2013: What’s In Store For Small Businesses?"