This post was written by Mikita Mikado, the COO and Co-Founder of Quote Roller. As the result of one email, we have acquired 30% more paid users and increased our monthly revenue by 25%. How, you ask? Let’s Start With A Little Background… At the end of the last year, Quote Roller decided to switching [...]

“To lightbox or not to lightbox, that is the question.” – Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, a form pops up in your face, blocking the page with an offer you didn’t ask for. Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions. The common [...]

Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he [...]

I love animals. I try to incorporate them into my work whenever it’s appropriate. I’m also not alone in my obsession. Animal pictures are constantly being shared and there are whole sites dedicated to cute animal photos. This got me thinking – will animal pictures and references bring more traffic for non-animal businesses? I thought [...]

Last fall, I talked to customer Tim Brennan, chess tactics master, about his marketing plan for the holidays. He’d written an ebook – his first – and had a fresh list-building tactic to try out. He just followed up with me to report, 3 months later, “This has been a HUGE success.” Here’s Tim explaining [...]

Regardless of whether you want people to join your email list, make a purchase, follow you on social media or read the rest of an article, you’ll most likely need them to click on something. This “something” is how you call your visitors and readers to action. There are many ways to do this, and [...]

This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created. It’s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place [...]

The new year means new prospects for small businesses. 2012 was a profitable year for independent retailers, with a 7.1% growth rate – 2% higher than bigger retail chains. With a successful 2012 behind them, what’s in store for small businesses in 2013? We asked more than 3,000 owners and entrepreneurs how they felt about [...]

Google is a content marketing expert. I can hear you saying, “Huh? But they’re a search engine!” But stick with me. Ever heard of Google Doodles? They’re fun changes that Google makes to its logo in honor of holidays and other notable events. They’re also an example of content marketing at its best. And you [...]

How do you know your emails are performing optimally? Are you happy with the amount of open and click-throughs you are getting? Truth is, you won’t know if you’re getting the most you can out of your email marketing unless you do some tests. And you might find all you need is a new look [...]