Inbox Ideas | Email Marketing Tips by AWeber

Social Proof Tool Boosts Landing Page Conversion 32.4%

by Justin Premick on July 25th, 2008

The recent release of a new subscriber count chicklet met a mixed response.

We’ve read plenty of positive comments on the blogs who covered this feature.

But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.

Of course, this is one of those cases where you should apply the best lesson in marketing — Test!

Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.

He swung by our blog the other day to share his results.

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AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form

by Justin Premick on July 3rd, 2008

Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.

The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.

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Do Buttons Get Clicked More Than Text Links?

by Justin Premick on March 25th, 2008

Many of our readers have already signed up to the live seminar on split testing that we announced last week.

But even if you can’t make it, you’re probably interested in learning more about split testing now, right?

Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.

Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.

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How Email Is Used to Promote Conferences

by Marc Kline on June 28th, 2007

euro_sci_logo.pngOur client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.

Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.

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