Flashback to January 2012: part of your New Year’s resolutions was to improve your email marketing. For the first few days, you eagerly got up earlier, made yourself some coffee and got to work. Then you got up a little later or focused on a different aspect of your business, and before you knew it, [...]
Read "How To Meet Your 2013 Marketing Resolutions: Part 1"
The tale is a familiar one: an organization that has information that will be valuable and relevant to their audience, but they have trouble actually reaching that audience. Such was the problem for Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union. The Union wanted to start building a relationship with the new [...]
Read "How One Organization Connected With Their Audience Through Email"
If there’s one thing small business owners lack, it’s time. You’d like to reach your audience more effectively, but you don’t have the time. Which is why solutions like autoresponders are attractive solutions for your email marketing. But isn’t email marketing all about building relationships with your customers? Doesn’t running an automated campaign make your [...]
Read "4 Ways to Keep Your Automated Campaign Personal"
We gave you new drag-and-drop message editors for broadcast and follow up messages. Then we invited graphic designers to create new templates to use in our new editor. We received several submissions to our email template design contest and we’re ready to reveal the winners! All three winning templates are available both in AWeber accounts [...]
Read "Announcing the Winners of Our Template Design Contest!"
About the Author: Adam Costa is the Editor in Chief of trekity.com, a killer new travel site. If you like to travel, follow him on Twitter for adventure and intrigue. Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to [...]
Read "A Wildly Profitable Timing Template for Email Marketing"
Follow ups are a marketing tool not to be taken lightly. Originally built to take pressure off salesmen following up on their leads, their power lies in slowly selling your brand over time. To sell effectively, they’ve got to look good, which is easy now that the block editor, an easy email creation tool, is [...]
Read "Drag It. Drop It. Done. The New Follow Up Editor Is Here"
Often you’ll ask subscribers to whitelist your email address so your valuable messages do not end up filtered. This takes a bit of work and know-how though, so you will only get a small number of subscribers who will do this for you. Here’s a method that helps you effortlessly get whitelisted while increasing your [...]
Read "The Easiest Way To Get Whitelisted And Grow Your Business At The Same Time"
If you want to drum up interest in your new product or site, but don’t have the site viewer-ready yet, you need Launch Effect. It’s a WordPress theme that allows website visitors to sign up to receive updates, and also provides a unique URL for the subscriber to use to share with friends. Referrals are [...]
Read "Upcoming Site or Product Launch? Start Marketing Now With Launch Effect"
Update: Social Share Buttons and Section Dividers have been added to the editor so you can personalize your emails more than ever. Good news, AWeber community. You’ve got a fancy new broadcast editor waiting for you. (Customers, it’s in your account now; go check it out!) This editor’s literally designed for all skill levels: you [...]
Read "Drag-and-Drop Email Design: It’s Here!"
Small- and midsized-business marketers recognize the importance of helping prospects solve problems. And they know that quality content leads to more sales. But when you’re wearing a half-dozen hats, as many SMB execs and marketers do, disseminating that content can be as challenging as developing it. Fortunately, more marketers are rising to the occasion, according [...]
Read "Got Content? Great, Now Let’s Grow Your Email ROI …"