AWeber Small Business Survey 2013: Raw Data

What’s in store for small businesses in 2013? To find out, AWeber surveyed over 3,000 small businesses and entrepreneurs around the globe during November and December 2012. To read our analysis and learn what this means for small businesses, check out the AWeber blog.

 

The Results
(Click for larger version)

Including Yourself, How Many Full-Time Employees Work At your Company?

I work part time
1
2-5
6-19
20-49
50+
29.7%
39.7%
23.6%
4.3%
1.3%
1.5%

 

 

 

 

 

How Do You Feel The Economy Has Changed In 2012, Compared To 2011?

No change
Slight positive change
Strong positive change
Slight negative change
Strong negative change
19.4%
38.6%
8.8%
20.9%
12.3%

 

 

 

 

 

How Do You Receive Small Business Industry News?

Print publications
Online publications
Blogs
Social media
Email newsletters

Daily
7.3%
30.7%
36.4%
53.9%
39.4%
Weekly
13.9%
33.0%
34.6%
23.2%
38.2%
Monthly
37.8%
19.4%
13.2%
7.9%
13.1%
Never
41.0%
16.9%
15.9%
15.0%
9.3%

 

 

 

 

 

How Frequently Does Your Business Send Out Marketing Emails?

Several times a day
Daily
Several times a week
Weekly
A few times a month
Monthly or fewer
2.2%
10.9%
19.1%
21.2%
23.1%

 

 

 

 

 

 

Approximately What Percentage Of Business And Sales Do You Attribute To Your Email Marketing Efforts?

Value
0%
1-15%
16-25%
26-50%
51-75%
76-100%
I don’t know
Percentage
10.6%
29.5%
15.1%
11.5%
10.6%
10.0%
12.7%

 

 

 

 

 

 

Where Do You Primarily Read Email?

Mobile phone
Desktop computer or laptop
iPad or other mobile tablet
13.5%
81.1%
5.3%

 

 

 

 

Who In Your Company Primarily Fulfills The Marketing Function?

Owner/CEO
Marketing staff member
Other staff member
Outside marketing consultant/agency
88.4%
8.3%
1.9%
1.4%

 

 

 

 

How Much Do You Plan To Use These Marketing Channels In 2013 (Compared To 2012)?

Email marketing
Facebook
Twitter
Google+
LinkedIn
In-person networking events
Tradeshows
Online advertising
Print advertising
Business website
Blogging

Increase
85.0%
69.7%
58.1%
51.3%
50.0%
46.5%
15.3%
65.7%
21.8%
74.4%
72.1%
Decrease
1.0%
4.1%
3.7%
2.8%
2.3%
3.9%
3.9%
2.7%
6.2%
1.3%
2.2%
No change
13.5%
20.0%
25.5%
21.1%
24.4%
24.6%
18.1%
17.2%
23.4%
20.8%
18.8%
I don’t use this channel
0.5%
6.2%
12.7%
24.8%
23.3%
25.1%
62.7%
14.4%
48.7%
3.5%
6.9%

 

 

 

 

 

 

 

 

How Much Time Per Week Do You Spend On Each Of These Marketing Activities?

Email marketing
Facebook
Twitter
Google+
LinkedIn
In-person networking events
Tradeshows
Online advertising
Print advertising
Business website
Blogging

0-1 hours
37.0%
33.7%
52.3%
48.6%
50.9%
36.1%
23.0%
35.9%
29.5%
30.6%
28.8%
2-3 hours
36.5%
30.8%
20.1%
12.7%
13.4%
17.1%
3.3%
21.4%
6.0%
30.4%
30.4%
4-6 hours
14.8%
14.9%
5.9%
3.0%
3.2%
6.4%
1.0%
9.6%
1.6%
15.7%
15.6%
7+ hours
9.9%
12.5%
3.7%
1.7%
1.4%
2.7%
0.6%
9.4%
1.0%
18.1%
14.2%
I don’t use this channel
1.8%
8.1%
17.9%
34.0%
31.1%
37.6%
72.1%
23.8%
61.9%
5.1%
11.0%

 

 

 

 

 

 

 

 

Do You Expect More Or Less Revenue During The 2012 Holiday Season?

More revenue than the 2011 holiday season
Less revenue than the 2011 holiday season
About the same revenue as the 2011 holiday season
57.7%
10.6%
31.8%

 

 

 

 

What Percentage Of Your Revenue Typically Comes From The Holiday Season?

Revenue
0%
1-15%
16-25%
26-50%
51-75%
76-100%
I don’t know
Percentage
10.6%
30.5%
20.0%
6.8%
2.4%
0.6%
29.3%

 

 

 

 

 

 

Do You Plan To Increase Your Marketing Spending In 2013?

Increase
Decrease
Spending will remain the same
68.1%
2.6%
29.3%


 

To see these results in an infographic, click here.