We’ve talked a lot in this space about making it as easy as possible for your subscribers to get on your list.

Recently I came across an opt-in form that highlights just how frustrating signing up can be.

And this site wasn’t even marketing anything!

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When I was in school, particularly in the earlier years of my education, I was a “good” student.

I regarded the teacher as the highest authority on whatever the topic of discussion was. I would question, but I tended to conclude that if the instructor must know what they were talking about… that was why you taught, right? Because you knew.

I’ve long since found out that we learn best by challenging our teachers, something that’s served me well in educational roles here at AWeber and elsewhere. One of our blog readers reminded me of that recently.

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By now, Justin and I have done a couple of webinars to help customers get up and running in their AWeber accounts along with some useful tips.

One section we cover in our Intermediate Webinar is web form placement. We can’t over-stress the importance of giving attention to this for converting one-time web site visitors into long term relationships by e-mail follow up.

Let’s take a quick look at a few approaches.

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Our development team has been hard at work for the past 4+ months with some dramatic enhancements to the customer area of AWeber. We’ve all pulled some long days and nights in preparation and this morning our team has released them to the wild.

A few enhancements include:

We’ve posted several articles now on SPAM issues, including those on how to avoid being perceived as a spammer.

Among these, you’ll find blog articles on content filtering, a guide to personal e-mail filters and do’s and don’ts for adding subscribers. You’ll also find some important information in exploring our knowledge base.

These are big, important things to consider. But of course, there are also more subtle, easy to implement things you should do as well. I thought it’d be helpful to chime in with a quick tip.

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Over the next 2 days our development team will be performing some early morning maintenance in preparation for some exciting enhancements to be released.

…and are not in any way permitted for use with AWeber.

We’ve been getting a lot of questions this week about Tell a Friend forms due to several large product launches, including Viral Friend Generator, Viral Friend Dominator and TAFPro.

We have information in our Knowledge Base about Tell a Friend and why we don’t permit it to be used with AWeber accounts.

However, due to the high number of inquiries about this we’re putting it here too, since this is a more prominent part of our site.

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With all the bells and whistles that you can add to HTML email messages, it’s easy to ask “Why bother with your plain text message at all?”

It’s true that not everyone does. Some just stick a link in it to an online version of the message. Others don’t even put a plain text version at all.

So have plain text emails bought the farm?

Hardly. Plain text still matters. And it probably always will.

In the very near future we’re going to be launching dozens of enhancements and usability tweaks to make AWeber easier and faster to use for your email marketing needs. Our expert development team has spent the last 4+ months working day and night to analyze how you use the service and how to make it better for you.

A few enhancements include:

A lot of you joined us for last week’s How to Get Started webinar.

I’m happy to say that it went every bit as well as I anticipated, due in no small part to you bringing your questions about setting up and using AWeber.

Although we had a good bit of “how do you do this” in our presentation, a lot of what we talked about dealt with questions like:

• “What Should I Put in My Messages?” and
• “What Information Should I Collect in My Web Forms?”

As a result, I think that a lot of you walked away more confident in your ability to implement effective email marketing campaigns. Which means that we need to do more of these.