Images provide a great opportunity to break up the text in your message and add a powerful visual component to your copy. In our Intermediate Webinar, Justin and I cover how to insert an image into an HTML message.
It’s easy to do, but where do you get your images from? You can’t just snip them out of a magazine or pull them off of someone’s website, and drawing up your own requires quite a bit of work without a graphic design background.
Read on to explore two ideas on where to get the images for your messages.
Read "Two Places to Find Graphics for Messages"
I love travel. Pretty much everything about it… hitting the road (or air), visiting new places, seeing and meeting people who I may have little to nothing in common with, trying out new food…
And I’m not alone. International tourism alone accounts for nearly 30% of worldwide exports, and its share continues to grow1. People like to get out and “see the world” (just think about how many times you’ve heard that phrase).
In such a lively market, it seems that opportunity must abound. Of course, like any opportunity, not everyone takes advantage of it.
Gerry Kerkhof did. And he’s using email marketing to grow his tourism business – helping people discover one of the world’s most popular tourism destinations, Spain.
Read "How To Grow A Tourism Business With Email"
Psst… we made a subtle but much-requested update to your account’s Billing area recently.
Remember how you used to have to call us up, or send in an authorization form, to change your credit card?
Now, you can securely update your credit card in seconds, directly in your account.
Just go to your Billing Page, click the button at the end, and enter your card details in the form that appears.
Read "Online Credit Card Updating"
Tuesday’s post about Real Estate email marketing talked about what’s wrong with a lot of campaigns.
I don’t mean to pick on agents – there are a lot of fields that don’t email market as well as they could/should – but they’re at the front of my mind. See, I’ve been poking around in the local real estate market myself and I just wasn’t getting what I wanted and hoped for as a subscriber.
So I wanted to offer some alternatives for you agents out there (maybe the rest of you can get an idea or two out of this, too).
Read "Five Content Ideas for Real Estate Emails"
In the highly competitive Real Estate market, agents bend over backward to earn business and close sales, and to differentiate themselves from the rest. They’re some of the most aggressive and industrious salespeople out there.
A lot of them are adding permission-based email to their marketing mix (which naturally we think is great ), but they aren’t sure how to use it to build their business. Maybe this is the situation you find yourself in.
While they recognize the need to build and follow up with a list of subscribers, agents can easily fall into the trap of taking the “easy way out” when it comes to how they implement email marketing. Namely, they use email solely to send out listings and solicitations for business.
That approach is probably better than nothing, but it’s not going to knock anyone’s socks off.
Let’s take a look at why not.
Read "Real Estate Email Tips, Pt. 1 – Don’t Do This!"
Recently, we posted the first in our series of AWeber customer case studies. These articles give us a great opportunity to show real-life examples of how customers use our service to better their communications.
In addition to providing real-life examples, we make suggestions on improvements to enhance results that should drive constructive thought about any campaign.
We continue this series with Ryan Stewart and his PharmBoard.com website.
Read "Case Study: Increase Ad Clicks With Email"
To help users of various shopping carts follow up with their customers, we’ve published a series of articles on how to integrate AWeber with those services.
We recently set up an email parser for the Kagi online store service.
See how to follow up with your Kagi customers in a few simple steps.
Read "Integrate AWeber With Kagi Shopping Cart"
Using an autoresponder service helps to automate a portion of your communications with your prospects, customers, and other contacts. This, in turn, helps to save you time by answering commonly asked questions before they need to be asked.
But before you resign to put the entire campaign on auto-pilot, let’s talk about the benefits of soliciting feedback from your subscribers.
Read "Take Your Campaign Off Auto-Pilot"
One of the challenges that we all face as email publishers is getting subscribers to open our messages and take action.
Many factors influence whether they do this or not.
One that I frequently see people discussing and testing is the time of day that messages are sent.
How can we do this, considering that subscribers come from all over the schedules, and their schedules are scattered across the day?
Read "Put Your Newsletter In The (Time) Zone"
Recently we went over the case for spending a bit more time on your plain text messages.
Today, let’s talk about how to design them so that you get the best ROI of that extra time spent.
Read "More on Plain Text: Keys to a Good Header"