Vendor Recommendations for Small Businesses
by Marc Kline on April 25th, 2008
We know frequently asked questions should be addressed, and one of ours has had to do with who we’d recommend for any number of services besides email marketing.
We’ve been hesitant to make all but a few recommendations because, frankly, there are a lot of options out there for services like web hosts, payment processors, and so on.
Well, after nearly a decade of trying and using several vendors ourselves and hearing plenty of reviews from our users and other email marketers, we’re ready to pull the trigger and share some carefully selected recommendations.
Continue reading “Vendor Recommendations for Small Businesses”
Comments: 2
System Maintenance Friday at Midnight
by Marc Kline on April 23rd, 2008
This Friday, April 25th beginning at Midnight ET, our internet service provider will be conducting maintenance work.
The website will not be available during a period of up to 1.5 hours. It has been indicated to us that it will likely take less time than this, but any work or activity in or from an account set for this time should be rescheduled.
In our history, this is the first time we’ve received notice of such necessary downtime, so future downtime for this reason seems very unlikely.
Thanks for your patience, and for choosing AWeber!
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Comcast Added to Feedback Loop System
by Marc Kline on April 23rd, 2008
Since our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them is important.
Opens and clicks tell us some things, like the rate at which our subscribers positively respond to messages. But at best, that’s only half of the story.
That’s why we’re glad to be a part of Comcast’s new feedback loop system.
Continue reading “Comcast Added to Feedback Loop System”
Comments: 2
Want Subscribers to Confirm? Get Creative!
by Justin Premick on April 17th, 2008Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?
What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?
Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?
I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.
Continue reading “Want Subscribers to Confirm? Get Creative!”
Comments: 58
Improve Your HTML Email for Gmail Subscribers
by Marc Kline on April 16th, 2008This has been bugging me for a while.
Before sending, I test our blog newsletters to Gmail, along with other popular clients (generally a smart thing to do).
By and large, the messages tend to look fine, outside of one detail that might seem minor to some but meaningful others who spend some time thinking about optimizing emails for best results.
Take a look at a few of the recent tests in my inbox and see if you notice what I’m seeing:
Continue reading “Improve Your HTML Email for Gmail Subscribers”
Comments: 22
Done Your Taxes? Audit Your Email Marketing.
by Marc Kline on April 11th, 2008April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.
While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:
Continue reading “Done Your Taxes? Audit Your Email Marketing.”
Comments: 3
Video: Build Your List Faster With a Lightbox Web Form
by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
Continue reading “Video: Build Your List Faster With a Lightbox Web Form”
Comments: 54
Are Your Signup Forms Usable?
by Justin Premick on April 4th, 2008One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.
But sometimes it helps to hear what others outside the email marketing world have to say.
Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.
The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.
Continue reading “Are Your Signup Forms Usable?”
Comments: 22
Learn From a Great Email Newsletter Example: Kayak
by Justin Premick on April 2nd, 2008
After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.
I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.
Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?
Continue reading “Learn From a Great Email Newsletter Example: Kayak”
Comments: 27
Do Buttons Get Clicked More Than Text Links?
by Justin Premick on March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
Continue reading “Do Buttons Get Clicked More Than Text Links?”
Comments: 26
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