Want Subscribers to Confirm? Get Creative!
by Justin Premick on April 17th, 2008Would you spend money on pay-per-click ads (i.e. Google Adwords) and not bother to optimize your landing page content?
What about the price of your product, or incentives you use to build urgency — they affect your conversion rate, so you probably test them, right?
Now… what about your confirm rate? If you could do something to influence the percentage of people who confirm their signups to your email campaign, you would… wouldn’t you?
I recently came across an AWeber user who was frustrated with his confirm rate. As I talked with him, I realized that a lot of you may be missing the same opportunities to get more of your website visitors to confirm.
Continue reading “Want Subscribers to Confirm? Get Creative!”
Comments: 58
Improve Your HTML Email for Gmail Subscribers
by Marc Kline on April 16th, 2008This has been bugging me for a while.
Before sending, I test our blog newsletters to Gmail, along with other popular clients (generally a smart thing to do).
By and large, the messages tend to look fine, outside of one detail that might seem minor to some but meaningful others who spend some time thinking about optimizing emails for best results.
Take a look at a few of the recent tests in my inbox and see if you notice what I’m seeing:
Continue reading “Improve Your HTML Email for Gmail Subscribers”
Comments: 19
Done Your Taxes? Audit Your Email Marketing.
by Marc Kline on April 11th, 2008April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.
While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:
Continue reading “Done Your Taxes? Audit Your Email Marketing.”
Comments: 3
Video: Build Your List Faster With a Lightbox Web Form
by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
Continue reading “Video: Build Your List Faster With a Lightbox Web Form”
Comments: 52
Are Your Signup Forms Usable?
by Justin Premick on April 4th, 2008One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.
But sometimes it helps to hear what others outside the email marketing world have to say.
Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.
The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.
Continue reading “Are Your Signup Forms Usable?”
Comments: 21
Learn From a Great Email Newsletter Example: Kayak
by Justin Premick on April 2nd, 2008
After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.
I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.
Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?
Continue reading “Learn From a Great Email Newsletter Example: Kayak”
Comments: 27
Do Buttons Get Clicked More Than Text Links?
by Justin Premick on March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
Continue reading “Do Buttons Get Clicked More Than Text Links?”
Comments: 26
(More) New Email Web Analytics Feature Sneak Peek
by Tom Kulzer (AWeber CEO) on March 24th, 2008
With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
Beyond Landing Pages
Most email campaign reports can show you how many clicks you received on a link.
What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?
Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.
Track Email Sales Revenue
For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.
How many sales did your last campaign generate? How many dollars did that campaign bring in?
Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.
You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.
Report Dashboard
With the multitude of new reports available, loading a page to view each one separately can be time waster.
Reports that you access frequently from different lists can all be placed in one central dashboard page.
Flexible Reporting Date Ranges
Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.
Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.
Get Early Access To These New Features
We’ve opened a few more slots for beta testers.
Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.
Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.
Comments: 20
Easter Holiday Support Hours
by Justin Premick on March 20th, 2008Our support offices will be closed for the Easter holiday on:
We’ll be back to answer your questions by phone, email and livechat at 9:00AM EDT on Saturday, March 22nd. If you have any questions on Friday, drop us a line by email so we can get an answer to you as soon as possible.
Our extensive Knowledge Base also contains answers to many common (and not-so-common) questions, in many cases with screenshots and step-by-step walkthroughs. You may find the answer you’re looking for there!
As always, we will be monitoring the system and the support inbox to address any critical issues.
Thanks!
Comments: Leave a comment
New Analytics Sneak Peek - Call for Beta Users
by Tom Kulzer (AWeber CEO) on March 19th, 2008While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.
Click Tracking With Your Domain Name
Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.
Open Rate & Clicks Over Time
Have you ever wanted to see when your subscribers open and click on your messages? Previously only a total number of opens and clicks were reported but now you’ll be able to drill into reports and see activity down to the hour.
Unique Open Rate & Click Totals
Is your message being read multiple times or forwarded to other recipients? The yellow line in the graph indicates
the unique number of users seen opening your email with images enabled. This data along with any other data represented in charts is also available for export in text format.
Account Wide Reporting
Previously all reports and graphs generated were specific to each individual subscriber list. If you’re following best practices and segmenting your subscribers into different categories it’s possible you have multiple lists in a single account. With account wide reporting you’ll now be able to see subscriber activity for all of your lists combined into a single graph.
Call for Beta Users
We need to find a select group of beta testers to help put some of these new features thru their paces. If you have more than 100 subscribers, actively communicate with your subscribers at least once per week, and have the ability to put a line of javascript on your site then you’re a candidate. We can only work with 50 people at this time so you must meet these qualifications in order to participate.
To apply, please post a comment below including:
- Why you believe you would be best qualified to put these new features thru their paces and how they would help your business.
- Include your name, email, and website in the appropriate spaces provided so we can contact you.
[Update: There’s no need to include how many subscribers you have. We’re just looking for sites with more than 100 subscribers. -Tom]
[3/20 4:30pm Update: Thank you for everyone’s participation, your responses have been incredible! Our team is in the process of individually contacting everyone selected and will get with you for more details. Keep an eye on the blog for more updates in the coming days. -Tom]
Comments: 167
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