Live Seminar: Split Testing Emails and Web Forms
Posted by Marc Kline on March 13th, 2008
Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.
We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.
Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.
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Posted in Live Webinars 5 comments so farAward-Winning Autoresponder Series: What’s Working?
Posted by Justin Premick on March 11th, 2008MarketingSherpa announced their 2008 Email Award winners recently.
These are always a great place to look for innovative ideas as well as proven/tested tactics that you can use to improve your own email marketing campaigns.
Out of all the award-winning emails they present (and there are a lot!), I was particularly drawn to the best automated/autoresponder series category.
Let’s take a look at what’s working well for companies running autoresponder series…
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Posted in Email Marketing 1 comment so farWhy Do People Unsubscribe? An Audio Discussion
Posted by Justin Premick on March 6th, 2008
I’m fond of telling people attending our webinars that “nobody wakes up in the morning and decides, ‘hey, I’d like to sign up and get some more email today,’” my point being that they have to give visitors a compelling reason to subscribe.
Unsubscribing, of course, doesn’t work the same way. Sometimes subscribers have a compelling reason to opt out of your email list, and sometimes it seems you haven’t really done anything to drive them away.
So why do they unsubscribe from your list?
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Posted in Email Marketing 40 comments so farRestaurant and Retail Marketing: Send Birthday Emails
Posted by Marc Kline on March 4th, 2008
One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.
Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.
A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.
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Posted in Articles & Tips 2 comments so farSystem Maintenance: Keeping AWeber Running Strong
Posted by Justin Premick on February 28th, 2008Many of our customers come to AWeber for fast, reliable service and powerful email marketing features like the enhancements made to our Blog Broadcaster in recent weeks.
The flipside of making AWeber do more for you — and faster — as we grow is the need to perform upgrades and system maintenance from time to time.
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Posted in Uncategorized 9 comments so far3 Affiliate Email Marketing Ideas
Posted by Justin Premick on February 28th, 2008Just got back from Affiliate Summit in Las Vegas.
It was a great event, from all of the affiliate marketers and AWeber users we met to the keynote by Jason Calacanis about the need for affiliates to create additional value for visitors instead of simply replicating company-provided sites and resources.
I didn’t hear as much talk as I’d like about how affiliates can more successfully market by email. So let’s talk about it here!
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Posted in Email Marketing 12 comments so farDo You Make These Mistakes In Your Email Footer?
Posted by Justin Premick on February 21st, 2008It’s been a while since we’ve picked apart an email campaign.
I’m not really a fan of being negative, but a great example of what not to do came across my desk the other day, and I can’t help but share it with you.
Please don’t make the same mistakes with your email footer that these guys did.
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Posted in Email Marketing 28 comments so far3 Tips to Optimize Your Email Landing Pages
Posted by Marc Kline on February 19th, 2008
The success of our email marketing campaigns does not rely entirely on the success of our email.
What I mean is, if the goal of our email is not only to drive traffic to our websites but ultimately to convert that traffic into sales, our websites need to do their jobs too.
Email tracking and analytics let us know how our emails are performing. In order to make sure our marketing campaigns are performing as we’d hope as a whole, we’ll also want to take a look at the web pages we send our subscribers to.
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Posted in Articles & Tips 15 comments so farHow to Let Blog Readers Choose Their Email Frequency
Posted by Justin Premick on February 14th, 2008In the comments of a post discussing our recent FeedBurner integration, Mike Hill asked a great question about email subscription options:
The scheduling would be more useful if it can be setup by the subscriber, not by me as the publisher. Is that a possibility with any subscription services on email?
To me, this would be far more useful to my readers than me picking when to get it. I’d even consider subscribing some of my blogs on email instead of RSS if this was available.
While creating a signup form that gives subscribers an unlimited number of frequency options would be tough to pull off without making the form look awkward and intimidating, it’s easy to offer them a couple of different options.
All it takes is a little HTML know-how and a few minutes to set up an extra list or 2.
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Posted in Email Marketing 16 comments so farHow to Survey Your Customers and Prospects
Posted by Justin Premick on February 12th, 2008
It’s tempting to ask your subscribers a laundry list of questions when they sign up to your list, isn’t it?
You want to know things like how they heard about you, what competitors they were looking at, what questions they have for you, do they want you to contact them by phone (and what’s their phone number?).
The trouble, as we’ve discussed before in several posts and in our web form webinar, is that the more information you ask for in a signup form, the fewer people fill it out.
So how do you learn more about your potential subscribers without driving them away?
Read on for ideas and a video.
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