Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry.
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What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something.
Read "How Split Testing Your CTA Will Boost Your Business"
Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once […]
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If you’re like most business owners, you’ve seen the influence of mobile devices on your website’s ability to retain and convert visitors. According to Microsoft, mobile Internet usage is on the verge of overtaking desktop Internet usage. According to a 2013 study by Pew Internet, 60% of mobile phone owners use their phones to access […]
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Sweepstakes, giveaways and contests are a powerful way to boost your subscriber lists, engage with customers, and take your marketing campaigns to the next level. And that’s why this month’s roundup is all about apps that help you use social media and contests more effectively in conjunction with your email efforts. Thanks to your glowing […]
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Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what […]
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We often talk about doing spring cleaning of our physical spaces. But it’s just as important to apply these same practices to your online world. During our April #AWeberHour Twitter chat, we spoke with five amazing content experts, who shared some valuable advice on how bloggers and marketers can improve their online content by regularly […]
Read "A Beginner’s Guide To Content Audits [Infographic]"
The AWeber team invites you to join our monthly #AWeberHour Twitter Chat on Wednesday, June 4, from 2-3 p.m. EDT with Pat Flynn, founder of Smart Passive Income. Why Join the Chat Pat will share tips on how to create raving fans for your business, providing examples from his experience in building his Smart Passive […]
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Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All […]
Read "How to Start Optimizing Your Content For Conversions [Podcast + Webinar]"
“How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with […]
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