“Do Not Reply” Address? Don’t Bother.
by Justin Premick on May 6th, 2009One of these things is not like the others,
One of these things just doesn’t belong,
Can you tell which thing is not like the others
By the time I finish my song?
It’s not often we invoke Sesame Street on this blog, but today it seems appropriate.
Let’s play a little game: which thing doesn’t belong in your email marketing campaigns?
Continue reading ““Do Not Reply” Address? Don’t Bother.”
Comments: 71
Temporary Phone Number Change
by Sean Cohen on April 27th, 2009The AWeber team is hard at work to resolve an issue with our current toll free phone number.
While this is being fixed we have set up a temporary number so you may continue to reach us :
Toll free: +1 888-238-4279
Hours: 8AM - 8PM ET Mon-Fri and Sat 9am to 5pm
Thank you for your patience and we certainly apologize for any inconveniences.
Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better
by Justin Premick on April 22nd, 2009We noted in a recent post an example of how one of our users tracks the effectiveness of his signup forms.
It occurred to us shortly afterward that at AWeber we take that feature (Ad Tracking) for granted. And it’s not the only one.
We spend so much around our features that sometimes it doesn’t occur to us that some of you are missing out on the firepower they can add to your email marketing campaigns. Some of you (and I’m not naming names here 
) don’t even use many of the most powerful tools at your disposal!
We think this is partly our fault. So to help correct this, we’re going to show you how various tools in AWeber can create better subscriber experiences, save you time and make your campaigns more effective. If you use them, of course.
For starters, let’s talk about thank you pages…
Continue reading “Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better”
Comments: 39
Email Testing Inspiration: Tips and a Recent Example
by Justin Premick on April 6th, 2009Sure, you’ve heard about the value of testing in your email marketing campaigns.
You’re familiar with some of the big gains that tests can bring you. Perhaps you’ve even looked over some of the examples of things you can split test and considered doing them.
But there’s a pretty good chance you’re not testing as much as you could, or even as much as you might like to. Most marketers aren’t.
Getting in the habit of testing requires us to think not only about what we want to test in a broad sense, but also what tests to conduct (and how to conduct them) so that the results are useful to us.
Recently, I found a couple articles that I thought would help you get more out of your existing email testing - or simply start conducting more tests to optimize your campaigns.
Continue reading “Email Testing Inspiration: Tips and a Recent Example”
Comments: 9
How-To Videos In Our Knowledge Base
by Justin Premick on April 2nd, 2009According to our Google Analytics stats, a lot of you are heading to our Knowledge Base to learn about creating and managing your email marketing campaigns.
A while back, we decided that it would be a good idea to liven up those how-to articles and cater to the different learning styles that you all have. So in recent weeks, we’ve begun enhancing many of them:
Continue reading “How-To Videos In Our Knowledge Base”
Comments: Leave a comment
Increase Profit 2300% and Other Key Takeaways From MarketingSherpa’s Email Summit
by Justin Premick on March 24th, 2009As a reader of this blog, you might occasionally wonder, “where is email marketing headed?”
Me too. So to see what others were doing with their email campaigns, Jay Moore (you’ve probably heard him on one of our free live webinars recently) and I recently headed to Miami for MarketingSherpa’s 2009 Email Summit.
After several long days jam-packed with case studies, presentations and chats about email marketing, we walked away with our brains full.
Here are my biggest takeaways from the Summit:
Continue reading “Increase Profit 2300% and Other Key Takeaways From MarketingSherpa’s Email Summit”
Comments: 16
Video In Email: One Step Closer To Reality?
by Justin Premick on March 19th, 2009Maybe.
As you may have discovered, sending video email by embedding a video in the message body doesn’t work. The best practice has been to insert a clickable screenshot of the video (perhaps an animated image that looks like a video).
While this is still the case, it looks like at least one major email provider is getting closer to making video in email a reality…
Continue reading “Video In Email: One Step Closer To Reality?”
Comments: 17
10 Questions to Ask When Creating Your Next Web Form
by Justin Premick on March 10th, 2009Plenty of otherwise extraordinary email marketing campaigns have yielded only ordinary results because they didn’t focus enough on acquiring quality subscribers.
To get the most out of your list-building efforts, look at your web forms and ask yourself:
- Have you covered the basics of a good web form?
- How do you ensure you get a valid email address from subscribers?
- Is your signup form hard to understand? Can you make it easier to use?
- Can you use social proof to get more subscribers?
- What about a popup or popover/hover form?
- After subscribers fill out your form, do you tell them how to activate their subscription? Is your confirm rate the best it could be? Can you improve it by being creative?
- Do you really need to ask for all of that information?
- If you give away a free download to subscribers, do you protect it from people putting in bogus subscriber details?
- Can you relieve privacy and spam fears by adding a footer to your form?
- Can you learn more by attending a free webinar on web forms?
What else do you ask yourself when you create web forms?
Comments: 13
Exciting Changes to the AWeber Affiliate Program
by Ron Givens on February 26th, 2009
Our affiliates responded to the recent survey about the affiliate program with a lot of helpful feedback.
Your input was very helpful, and will allow us to better serve your needs. Thank you very much for responding!
Based on your feedback, we are happy to announce the following changes to the AWeber affiliate program:
Continue reading “Exciting Changes to the AWeber Affiliate Program”
Comments: 46
Why Did That Email Get Marked As Spam?
by Justin Premick on February 24th, 2009In the comments of our recent post on email whitelisting, John asked about how to deal with spam complaints and shared what his experience with them has been.
After looking back through other posts on spam complaints, I didn’t see one that fully addressed his comment the way I wanted to. And I’ve heard similar comments and questions from other people.
So let’s talk about it.
Continue reading “Why Did That Email Get Marked As Spam?”
Comments: 32
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