Done Your Taxes? Audit Your Email Marketing.
Posted by Marc Kline on April 11th, 2008April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.
While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:
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Posted in Articles & Tips 3 comments so farVideo: Build Your List Faster With a Lightbox Web Form
Posted by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
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Posted in New Features 46 comments so farAre Your Signup Forms Usable?
Posted by Justin Premick on April 4th, 2008One of the things we like to stress around here when it comes to building a subscriber list is that “simple signup forms are good, and that you shouldn’t make signing up hard because then people… don’t sign up.
But sometimes it helps to hear what others outside the email marketing world have to say.
Our Director of Technology, Andy, passed me a blog post a while back that talks about usable registration forms.
The name of the post — “User Registration Pages Suck.” — might sound harsh, but it’s a helpful view into what your visitors may be thinking when they’re asked to sign up for something.
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Posted in Email Marketing 18 comments so farLearn From a Great Email Newsletter Example: Kayak
Posted by Justin Premick on April 2nd, 2008
After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.
I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so likely to use them to plan my trips.
Why do I like Kayak’s emails — both as an email marketing guy and as a subscriber — so much?
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Posted in Email Marketing 26 comments so farDo Buttons Get Clicked More Than Text Links?
Posted by Justin Premick on March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
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Posted in Case Studies 26 comments so far(More) New Email Web Analytics Feature Sneak Peek
Posted by Tom Kulzer (AWeber CEO) on March 24th, 2008
With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
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Posted in New Features 19 comments so farEaster Holiday Support Hours
Posted by Justin Premick on March 20th, 2008Our support offices will be closed for the Easter holiday on:
We’ll be back to answer your questions by phone, email and livechat at 9:00AM EDT on Saturday, March 22nd. If you have any questions on Friday, drop us a line by email so we can get an answer to you as soon as possible.
Our extensive Knowledge Base also contains answers to many common (and not-so-common) questions, in many cases with screenshots and step-by-step walkthroughs. You may find the answer you’re looking for there!
As always, we will be monitoring the system and the support inbox to address any critical issues.
Thanks!
Posted in Uncategorized No comments so farNew Analytics Sneak Peek - Call for Beta Users
Posted by Tom Kulzer (AWeber CEO) on March 19th, 2008
While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.
Click Tracking With Your Domain Name
Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.
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Posted in New Features 165 comments so farPodcast Interview: Talking Email and Affiliate Marketing
Posted by Justin Premick on March 14th, 2008Recently I had the pleasure of meeting and talking with AWeber user and affiliate marketer Andrew Wee at the Affiliate Summit in Las Vegas.
Andrew asked me to join him on his podcast to discuss AWeber and more affiliate email marketing ideas.
So this week, we chatted for an hour or so about email marketing, deliverability and how affiliate marketers can incorporate email into their marketing mix.
The audio from our discussion is now live on his site.
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Posted in Email Marketing No comments so farLive Seminar: Split Testing Emails and Web Forms
Posted by Marc Kline on March 13th, 2008
Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.
We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.
Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.
Continue reading “Live Seminar: Split Testing Emails and Web Forms”
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