You want to be memorable. Shared. Go viral, even. The solution? Animals. People can’t resist cute animals. They’re even reported to get more attention than major media outlets. It’s the reason why John St.’s “Catvertising” pitch became a viral hit. But you can’t just slap a random picture of a kitty in your design. It [...]

As the “60 Second Marketer,” Jamie Turner’s used his marketing ideas to grow his own consulting business. Here, he shares tips and resources he’s found most helpful tools to help you get all set up nicely. According to the Email Stat Center, between 60% and 70% of all smartphone users check email on their mobile [...]

This is a guest post by Brian Whalley, a marketing manager at HubSpot. HubSpot is an inbound marketing software company based in Cambridge, MA. Email marketing and social media are two platforms for spreading your company’s message and products across the web. One of the toughest questions about social media as it grows and starts [...]

The new year is the perfect excuse to freshen up your email campaign, and we have a free gift to help with your improvements. Animated GIFs in emails are getting more and more popular – about 40% of retailers use animation in their emails at least occasionally. You can use them to liven up your [...]

You may have heard about the Unbounce app, which was introduced some time ago. For those that were already using Unbounce, this was great news. But for those that were not familiar with Unbounce, and perhaps maybe still not, it may not be as obvious why this is so awesome. How do real people use [...]

Tomorrow’s Friday the 13th – a notoriously unlucky day when it’s wise to avoid black cats and walking under ladders. While AWeber can’t ward off any personal bad luck, we have some precautions you can take to make sure that no misfortunes befall your email marketing campaign. Direct from our Customer Solutions team, here are [...]

When you deliver exactly what subscribers are expecting, you keep them comfortable, giving them a positive experience with your brand. Therefore, it’s important to make sure their expectations match what you plan to deliver. You can start setting the right expectations for your campaign from the get-go, during the sign up process. But have you [...]

Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly [...]

Did you know that zombie email addresses might be sucking the life out of your email deliverabilty rate? This isn’t a teaser for some email marketing horror flick. These zombies are throwaway email addresses that can then end up on your list and prevent your emails from getting to the real subscribers. This can create [...]

Holidays present the perfect email marketing opportunity – from Christmas to New Year’s to Ask a Stupid Question Day. But everyone needs reminders for when to plan their holiday promotions. That’s why we compiled an email marketing holiday calendar for businesses and marketers everywhere to use. Now we have an updated version with major public [...]