Subscriber, Will You be My Valentine?
by Rebecca Swayze on February 5th, 2010Relationships are hard work. It doesn’t matter what kind; they’re all equally tough. Parents, spouses, friends, business partners, customers – all need to be treated kindly and with respect.
If you want to build a new relationship or keep an existing one strong, you need to open the lines of communication and truly make an effort to get to know the other person.
This Valentine’s Day, embrace email marketing and show subscribers how much you love them by using these relationship building tips with your next campaign.
Continue reading “Subscriber, Will You be My Valentine?”
Segment Customers To Build Loyalty
by Rebecca Swayze on February 4th, 2010It’s easy to focus on attracting new business by using your email marketing campaign to promote your products primarily to new subscribers and prospects.
While email is the perfect venue for showcasing products and captivating potential customers, it is also equally important to focus on your subscribers that have already spent money with you.
Your buyers had a positive experience in the past, right? Capitalize on that and turn them into lifelong customers.
Here’s how to retain the customers that you already have.
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Valentine’s Day Web Form and Email Templates
by Justin Premick on January 28th, 2010Valentine’s Day is around the corner, and like many holidays it’s an occasion for businesses to make more sales through email marketing.
We know you’re always looking for ways to build your list and deliver relevant, valuable messages to your subscribers, so we thought we’d play Cupid and help you and your customers get together 
Just in time for the upcoming holiday, we’ve rolled out new HTML email templates and matching web form ones, themed for February 14th.
Check them out…
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Grow Your List With Hosted Web Forms
by Marc Kline on January 26th, 2010
Our posts about web forms are usually centered around publishing web forms to pages that already have other content (e.g. your homepage).
Today, let’s talk about a new feature that will let you to publish a form published to its own page, without you having to publish anything to your site.
The new Hosted Web Form option might help you grow your list faster. Here’s how…
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Have You Attended an Email Marketing Webinar?
by Jason Moore on January 25th, 2010Need to learn more about how to get the most out of your email marketing campaigns? Or want to learn more about how to use AWeber to connect with prospects and customers?
You’re not alone, and we’re here to help. Plenty of business owners and marketings just like you have attended one or more of our free live webinars to learn how they can more effectively market by email.
We run 3-4 of these sessions per week, covering topics like…
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6 Winter Nursery Marketing Ideas
by Amanda Gagnon on January 19th, 2010Winter is here. All things green are hibernating and garden center sales are dipping as low as the temperature. No matter how many promotions are emailed, those seeds and spades just won’t move off the shelf.
Many businesses have off-seasons for their sales. There’s almost no reason to sell sometimes.
So don’t.
Don’t stop emailing, though! This isn’t an off-season for your campaign. Instead, it’s an opportunity to build respect and trust through relationship marketing.
Create value with your subscribers by sending them interesting content they can use now, nestled in their cozy houses while their garden waits for spring.
Continue reading “6 Winter Nursery Marketing Ideas”
Meet Us At Upcoming Conferences
by Justin Premick on January 18th, 2010
One of our Core Values here at AWeber is “Learn. Educate. Innovate.” We believe that teaching and learning from others is key to helping us improve as individuals and as a company.
As part of that, we get out to conferences frequently.
Here are a few of the places you can find us in the next couple of months.
If you’re going to be at any of these conferences, let us know – we’d love to meet you!
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Engage Subscribers: 6 Fun Email Ideas
by Amanda Gagnon on January 13th, 2010It’s time for the annual post-holiday tightening of the purse strings. Consumers are holding tight to their cash, assessing the damage to their wallets and making New Year’s resolutions to save.
So now may not be the best time for sales-focused email marketing. Keeping your readers engaged is important, though. Making them happy is even better.
And what better way to do that then with fun activities that keep them looking forward to your emails?
Here are 6 ways different companies are doing just that.
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Do Subscribers Like Your Emails? Ask!
by Rebecca Swayze on January 11th, 2010When you are the sole creator of an email marketing campaign, the content of your messages is near and dear to your heart.
You spend countless hours pruning your emails to perfection, finding the perfect content to drive subscribers to engage with your brand and product.
You might think your messages are the best they can be, but what do your subscribers think?
Continue reading “Do Subscribers Like Your Emails? Ask!”
Subscriber Preferences: Are You Listening?
by Rebecca Swayze on January 8th, 2010We’re always talking about how relevancy is critical to the effectiveness of an email marketing campaign. But really, how do you stay relevant?
One way is to put your visitors in the driver seat – let them tell you what’s relevant to them!
Your first chance to do this? When they sign up to your list. Finding out what subscribers really want is the best way to remain relevant and to keep them satisfied.
The idea is to capture pertinent information without overwhelming subscribers with a multitude of choices. Just ask a few simple questions about their preferences.
Continue reading “Subscriber Preferences: Are You Listening?”
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