Web form opt-in improvements.

Inbox Ideas | Email Marketing Tips by AWeber

Posted by Tom Kulzer (AWeber CEO)

Improving new subscriber flow when a visitor requests information is integral to maximizing conversion ratios.

Previously when a subscriber requested information using a confirmed opt-in form and they were already subscribed they received an error message indicating this. Based on customer feedback we have implemented a new HTML form tag to bypass this error screen if a subscriber tries to sign up again to a list they are already on.

This is a completely optional tag, but we recommend using it if you get a lot of repeat site visitors and require them to opt-in in order
to enter the site (also known as a “squeeze page”).

Print This Post

2 Responses

Jad
July 22nd, 2008 at 3:44 pm

Hi Tom, thanks for adding this feature. Is it possible for you to allow the addition of a URL parameter so that the name and/or email submitted as part of the optin can be returned back to the URL specified in the meta_redirect_onlist field. In otherwords something like:

http://www.redirecturl.com/goto.php?name={name}&email={from}
Justin Premick
July 23rd, 2008 at 8:42 am

Hi Jad,

When you enable the "forward variables" option in your web form, the information your subscribers fill out in your form will be passed in the URL.

This applies to both the thank-you page and the already subscribed page (meta_redirect_onlist field)