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Web form opt-in improvements.

Improving new subscriber flow when a visitor requests information is integral to maximizing conversion ratios.

Previously when a subscriber requested information using a confirmed opt-in form and they were already subscribed they received an error message indicating this. Based on customer feedback we have implemented a new HTML form tag to bypass this error screen if a subscriber tries to sign up again to a list they are already on.

<input type=”hidden” name=”meta_redirect_onlist”
value=”http://www.example.com/thank-you-already-onlist.htm” />

This is a completely optional tag, but we recommend using it if you get a lot of repeat site visitors and require them to opt-in in order
to enter the site (also known as a “squeeze page”).

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