Twitter Your Email Newsletters

Twitter Your Email NewslettersIf you follow online marketing circles, you’ve likely seen (and participated in) a lot of discussions about social media and using it to grow your business.

While social media isn’t a replacement for direct email marketing, it can complement it by helping you connect a larger audience to your site and campaigns.

One social media tool that a lot of you seem to be using (and that we also use here at AWeber) is Twitter.

Today, we’re happy to announce that you can now use your Twitter and AWeber accounts together to expand the reach of your email newsletters.

Publish Your Email Newsletters to Twitter

Now, whenever you create a broadcast message in AWeber, you have the option to automatically “tweet” that email too!

Here are a couple examples taken from real AWeber users on Twitter:

Twitter Email Newsletter Examples

How It Works

To use this feature:

  1. Go to the Broadcast page of your account.
  2. Create a broadcast.
  3. Before saving your broadcast, mark the “Syndicate” checkbox.

  1. Mark the “Twitter” box and enter your login/password

When you send your broadcast, we’ll automatically update your Twitter status with the subject line of your email newsletter and a short link to an online version of your email.

Twitter Email Newsletters FAQ

A couple quick questions and answers:

Have any other questions? Ask them below or get in touch with us.

Using Twitter? So Are We.

You can find several of us on Twitter:

AWeber on Twitter
TwitterCounter for @aweber
AWeber on Twitter
Tom Kulzer on Twitter
TwitterCounter for @tkulzer
Tom
Sean Cohen on Twitter
TwitterCounter for @scohen
Sean
Justin Premick on Twitter
TwitterCounter for @justinpremick
Justin
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Justin Premick is the former Director of Educational Products at AWeber.

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79 Comments

  1. can I do this for Blog Broadcasts?

    10/23/2008 10:44 am
  2. What a great idea, thanks for the idea!

    10/23/2008 10:54 am
  3. Justin,
    Thanks for making this live. I’ve been posting my archive of broadcasts for a while as a link from my blog, and this new Tweet feature will help get more eyes on our emails!

    I find Twitter to be very helpful at connecting me with people who I might never know were it not for an introduction from another member. Social networking is an important part in growing a business – no matter if you own a brick and mortar store or a local sales professional, or an internet marketer who has two dozen websites.

    Looking forward to seeing results with this new feature!

    10/23/2008 11:20 am
  4. Hey guys,

    This is great! Can’t wait to start using this.

    Will definitely try it on my next broadcast which should be sometime today!

    WOW!!!

    10/23/2008 11:36 am
  5. This is old news – there are many email to tweet products out there already. Regardless, it’s a good idea.

    10/23/2008 1:10 pm
  6. I have the same question as Shara. Can we use this with a blog broadcast? I’m already manually posting tidbits from our newsletter into Twitter. This would make like easier. Great work.

    10/23/2008 1:16 pm
  7. Wow- this is a good idea. I’m new at Twitter, but now I can incorporate this feature from the beginning- thx

    10/23/2008 1:33 pm
  8. Wow! Was just loading up my ezine and hit save…noticed the "Add to Twitter" feature and clicked on it, hit send and BOOM! There it is in the twitterverse! Thanks for making this so easy. Love the integration and aweber’s willingness to make this product work the way we all want it to!

    10/23/2008 1:41 pm
  9. so cool! love that you guys are always improving the system!

    10/23/2008 2:08 pm
  10. Hey Guys,
    This is a great feature to be added to Aweber,s already awesome arsenal of tools, and makes my job of connecting with my readers that much more easy and efficient.

    10/23/2008 2:13 pm
  11. This is why I love aweber, they stay current with the
    marketing trends, and I love twitter, and this is pure
    genius!

    Thank you so much for adding value and making
    marketing a snap!

    10/23/2008 2:16 pm
  12. Shara and Andy,

    As I understand it, if you’re sending broadcasts automatically they will not be published to Twitter at this time. I’ve talked with our lead developer on this feature about making that possible.

    Dennis, Bob, Brett,

    Glad you like it! We’re excited to roll this out and from what I can tell, it’s already seeing a lot of use and great feedback from Twitter users.

    10/23/2008 2:26 pm | Follow me on Twitter
  13. Alex

    This is a feature that I NEED, and is a good start. However, it doesn’t take into consideration mailers with a different twitter account for each mailing list. Ideally, I would like to have the ability to ping a different twitter account for EACH of my lists. This could potentially go somewhere in the list settings page. I understand that I can just change my account settings each time but this is a bit of an annoyance. Also, if I intend on sending 2 mailings from separate lists on the same date and time, it is virtually impossible to ping multiple twitter accounts with this method.

    Also, the ability to tweak the text of the tweet would be nice. {!firstname_fix} certainly isn’t relevant anymore with Tweets, and the sender’s language/style might certianly be different than with an e-mail subject line. Aweber staff: feel free to e-mail me if you’d like to open a broader dialogue about this topic.

    10/23/2008 2:38 pm
  14. Will using it increase your FeedBurner stats?

    10/23/2008 2:48 pm
  15. Awesome. This will save me a lot of time.
    Thanks. :)

    10/23/2008 2:55 pm
  16. Justin,

    Great job here.

    How does tweeting a blog broadcast differ from using something like Twitterfeed?

    P.S. You need better looking affiliate ads…

    10/23/2008 3:44 pm
  17. Alex,

    Thanks for the thoughts on multiple accounts. I see what you mean.

    We did make a conscious decision to make it one Twitter ID at a time to start, but depending on demand there’s always a possibility of making it list-specific in the future.

    Gary,

    The AWeber-FeedBurner integration is separate from this (that has more to do with showing the number of email subscribers you have, rather than sharing your message content).

    John,

    I’m not really familiar with Twitterfeed, but from what I can see it takes content from your RSS feed – great for blogs, but doesn’t help someone with a "regular" email newsletter (i.e. one not being generated by RSS).

    The nice thing about this tool vs. that is that it’s not handcuffed to an RSS feed. You can go in today, manually create an email newsletter, and have it not only sent to your subscribers but also simultaneously published to Twitter.

    (P.S. I totally agree re: affiliate ads, and we’re already working on some new ones :) )

    10/23/2008 4:17 pm | Follow me on Twitter
  18. Brilliant! Brilliant! Brilliant!

    Thanks so much for creating this opportunity for expansion.

    I love my Tweeties and send them encouragement and strategies throughout the day. If you’d like that please join me at http://www.twitter.com/kristinkopp

    The most excellent piece of news here is that we can use our broadcasts to encourage our twitter followers to join our list because of all the value we offer in our follow up messages.

    Brilliant!
    Thank you.

    10/23/2008 4:30 pm
  19. As someone new to IM, Twitter and Aweber I am beginning to see the real advantage of this combination along with social networking! The dawning of a new age has arrived! Rock On!

    10/23/2008 4:41 pm
  20. Joe

    Great Idea Guys…..

    I’m really looking forward to this!!!

    10/23/2008 6:33 pm
  21. You guys are awesome!

    Thanks for great option! Now I can show off my HTML eZine to my Twitter followers!

    10/24/2008 5:47 am
  22. F

    Glad to see this feature added to Aweber. That’s one less step now in the process of encouraging dads! :)

    10/24/2008 10:11 am
  23. Alex

    Justin,

    I just published my first mail->twitter and {!firstname_fix} showed up in the tweet. I was thinking this would be removed automatically. Is there a way to prevent this from being tweeted?

    10/24/2008 10:14 am
  24. Thanks fellas…

    This is fantastic. I use aweber & twitter and was recenlty toying with the idea of grabbing my aweber rss feed and using it with TwitterFeed to auto-update my twitter account. But since you guys came up with this, you just saved me the trouble.

    Here’s my twitter profile:

    http://www.twitter.com/chris_vendilli – feel free to follow :o)

    I also have a free report with videos on how to ethically use twitter for marketing purposes… I’m going to add something in there about this new aweber feature. Thanks again!

    10/24/2008 11:58 am
  25. Hi Alex,

    We’re aware of the personalization showing up and are working on a fix.

    10/24/2008 12:02 pm | Follow me on Twitter
  26. This is awesome! I am very excited! What a great idea. It is so much easier to get a lot of Twitter followers, and to be able to now reach your followers with your marketing message, it is brilliant! Great work as always.

    10/24/2008 3:52 pm
  27. Hi,

    I second the requests for Blog Broadcast and multiple accounts support.

    10/24/2008 7:56 pm
  28. First broadcast with link to Twitter. Worked like a charm. Thanks so much.

    10/25/2008 9:38 am
  29. Great to have Aweber staying at the cutting edge, making it easy to sew together all my communication needs!

    Social Media like Twitter can also help build your email subscriber list. Follow me details! ;-)

    @douglaslampi

    10/26/2008 5:15 am
  30. I’m looking @ AWeber and saw this feature – great idea. But how about services like hellotxt.com where I can update all of my status features on Twitter, LinkedIn, Facebook, Myspace, Plaxo – etc. simulatneously.

    That would be fantastic

    10/26/2008 3:09 pm
  31. As a small business marketing consultant, I frequently teach my clients about how to market using social media. As a regular Aweber user, the addition of Twitter functionality makes it easier for me to practice what I preach.

    Adding Twitter also makes it easier for me to recommend Aweber to my clients. Most of my clients are small business owners and entrepreneurs with very limited time to do extra marketing. Combining email marketing with Twiter saves them a step and makes it easier for them to use Aweber.

    Thanks!

    PS: Feel free to follow my Twitter profile: http://www.twitter.com/originalquill

    10/26/2008 6:31 pm
  32. Hi Justin,

    Great new feature!

    I sent out a broadcast tweet to test out the functionality of the
    new feature by giving away a free, new software just released and
    was glad to see the number of people who downloaded it as a result.

    Way to stay ahead of the pack and I appreciate you guys.

    Incidentally I’ve put my twitter address in the website field in this post so that anyone who wants me to follow them can follow me and I’ll return the favor.

    Brilliant as usual guys!

    10/27/2008 7:06 am
  33. Raymond,

    Thanks for asking!

    I’ve had a couple people asking similar questions – how to get their email newsletters into Facebook & other sites.

    One nice thing with Twitter: so many of those sites already integrate with it in a way that when you update your Twitter status, you also update your status on those sites.

    So if you tweet your email newsletter, you’ll also syndicate it to those sites.

    A couple resources/examples on this:

    Integrating AWeber, Twitter, Facebook:
    http://easytechvideos.com/aweber-twitter-facebook/

    Facebook Twitter App:
    http://apps.facebook.com/twitter

    MySpace Twittersync:
    http://www.myspace.com/twittersync

    10/27/2008 8:35 am | Follow me on Twitter
  34. Fantastic stuff. Keep up the great service!

    10/28/2008 2:47 am
  35. Hi Guys,
    Great info! This is exciting!
    Spent this morning setting it all up and just wanted to thank you for the tip.
    Can’t wait to use it with my next ezine broadcast!

    10/28/2008 10:58 am
  36. I was really excited about this… then felt disappointment that blog broadcasts are not included. That’s my main connection with people at the moment.

    Also – I agree about needing multiple twitter connections to allow for feeding from blogs for different lists.

    Keeping fingers crossed that I soon be smiling again…

    But aweber is still awesome – as demonstrated in your post that I included (with your permission) in my newly published book.

    10/28/2008 1:06 pm
  37. This is an excellent idea. I use twitter to broadcast my blogs but I do it manually. Automation is always a plus. One thing to keep in mind though is there is a fine line between doing more "blurting" than "engaging" on Twitter. twitter is an excellent outpost but it’s also a great two-way communication tool.

    10/29/2008 3:30 pm
  38. Guy

    I’m a bit late to the punch bowl.

    Who drank it all!

    Fortunately, in this case the late bird gets the worm too.

    Thanks for the great information about Twitter. I’ve been wondering if their were any streamlined approaches for submitting information to their service. Now I don’t need to wonder any longer do I?

    Thanks again

    10/29/2008 3:58 pm
  39. Debra Conrad

    Have tried to use the new email newsletter to Twitter feature twice. I thought maybe last week was just a glitch but this week didn’t work either.

    I may be dense but shouldn’t I see this under Twitter updates?

    10/29/2008 8:43 pm
  40. Carol,

    Blog Broadcast support will be coming shortly.

    Debra,

    We’ll be in touch shortly to help you.

    10/30/2008 12:40 pm | Follow me on Twitter
  41. Is there a way to track the clicks received from Twitter, yet keep the results separate from email clicks ?

    Thanks

    10/30/2008 1:11 pm
  42. Update:

    Blog Broadcast support for the auto-Twitter feature has been released today.

    Personalization tags that were previously appearing in some Twitters are now automatically removed.

    11/5/2008 3:57 pm | Follow me on Twitter
  43. Yeah! Now maybe the whole email to twitter thing will work for me with broadcast emails. I’m going to give it a try and will be sharing results.

    Thanks Tom for letting us know.

    11/5/2008 4:03 pm
  44. That kind of feature is interesting and puts aweber back on the map for consideration for my newsletters – but ^just for the record, I will not be able to use the feature at all, for the simple reason that I do not have that ‘one’ account everything goes to.

    rather than going through the hoops each time to change passwords I would not use it at all, and I assume most other people also dont. meaning – your metrics of people to use it or not is therefor off.

    i understand why it may be complicated to run this with several accounts tied in, but it would be worth the while.

    11/9/2008 7:41 am
  45. Woot! It worked! I can see the Update in Twitter. Of course eyeballs would have to be watching my thread on twitter to see it.

    This is what it will do for your business!

    If you use a variety of ways to "tweet" new blog posts – this is just one more way to let your twitter followers get to know what you are and your business is about.

    If the "tweet" includes a link to an article on your blog – then the reader will also be exposed to your newsletter sign up page.

    This is giving those that follow you on twitter a "sneak peek" at what your subscribers get in their email box if they choose to sign up.

    So many ways to use this little add on feature…

    Thanks again Aweber… you are always thinking!

    11/10/2008 11:51 am
  46. Super idea to link twitter! Love it and no doubt it will pay dividends! Thanks for all your hard work.

    11/11/2008 11:45 pm
  47. B

    Hi guys,

    I like your article & it’s something we’ll start to do here!

    We also Facebook our email newsletter by adding it as a note to our Bluewire Media page & then notifying fans too. Also posting it to my personal profile is a good way for it to connect to a larger audience.

    11/23/2008 1:09 am
  48. This is a great addition to your service. Twitter is the buzz these days, for sure. Thanks. Will sure try this.

    3/26/2009 10:15 am
  49. This is an awesome addition i just started using twitter recently and this would add an additional way to keep my followers up to date with encouragement and advice. GOD bless you guys and I wish you all the success.

    Thank You

    P.S. Follow my on twitter http://www.twitter.com/omarjackson

    3/30/2009 8:58 am
  50. Sue

    Hi…I’m new to Aweber. I have an opt-in page on my website for my newsletter. I’d like to tweet a direct link to my opt-in page. How do I find a direct link to a webform?

    Thanks!

    4/18/2009 1:09 am
  51. Hi Sue,

    The best way to do that is to put the signup form on a page of your website and tweet a link to that page.

    The form isn’t a web page in and of itself, it’s just an element that you place onto a web page.

    4/20/2009 9:18 am | Follow me on Twitter
  52. Hi Justin,

    I’ve been using the tweet feed for my blog broadcast pretty much since you set this up and I have a question…

    I’ve modified my blog broadcast to include text from the beginning of my blog post. Is there any way some of this extra content could be included in the tweet?

    Although I appreciate you can only tweet 140 characters my subject line rarely reaches that length, so a bit more text would intrigue people a little more and perhaps encourage visitors.

    Or am I suggesting a programming nightmare? ;)

    5/2/2009 1:24 am
  53. Carol,

    It’s not so much a programming nightmare as a possible usability one.

    The trouble, in my personal opinion, is that as you add customization options like that, you remove automation – which is really the point of our Twitter integration.

    After all, as it is, you can publish your newsletter online, take the link and put it in a tweet with whatever other text you want – but that takes a bit more time and manual work. The point of the Twitter feature is to remove that work. What you’re proposing sort of sits in the middle of those two options (manual or automated), and in my view would dilute the relative benefits of each.

    5/5/2009 9:55 am | Follow me on Twitter
  54. G

    Great feature! I was just going to ask a friend of mine on facebook as I clicked in there link & took me to there aweber email page, don’t need to now :0)

    Will integrate this right now.

    8/27/2009 10:26 am
  55. This is great,I hope to make it BIG!!! with this also.Thanks to JUSTIN

    9/15/2009 2:56 am
  56. Nothing Comes Close to Aweber!

    There is certainly no shortage of autoresponder service that are cheaper than Aweber, but NONE come close to Aweber.

    Tweeting broadcast is simply Awesome.

    10/6/2009 11:24 pm
  57. Is it possible to track the click throghs from the Twitter broadcast?

    11/16/2009 12:32 pm
  58. coetsee

    I find Twitter to be very helpful at connecting me with people who I might never know were it not for an introduction from another member. Social networking is an important part in growing a business ? no matter if you own a brick and mortar store or a local sales professional, or an internet marketer who has two dozen websites…..

    Thanks n Regards

    12/27/2009 5:02 am
  59. Update:

    You can now add as many Twitter IDs as you want to your AWeber account.

    Just click "Connect To A New Twitter Account" in your AWeber control panel under the My Lists tab, List Settings.

    Check out http://www.aweber.com/faq/questions/535 for more details!

    5/21/2010 8:53 am
  60. I second the requests for Blog Broadcast and multiple accounts support!

    10/31/2010 7:32 am
  61. Hi Guys!
    Good article and great idea. It had not thought about it!. Thanks! I would also like to read something more about facebook… :)

    12/1/2010 12:50 am
  62. Great work guys,

    we had hard-coded a email box to automatically post inbound emails to twitter (the inbox was subscribed to each newsletter on Aweber), but this is nice because we can turn it on or off.

    I would advise users to be cautious of how much they auto-tweet, and to ensure that they syndicate tweets only once. Don’t send posts to Twitter and also to Ping.fm, via a blog, and then blog broadcast the tweet, and so forth.

    People will unfollow in a hurry.

    Social media will always be about social UNmarketing, NOT about BOTS, but BOTS can still be used effectively in small doses.

    Cheers guys!

    12/15/2010 9:54 pm
  63. HeHe Twitter ought to be outperforming other social media websites

    7/15/2011 8:55 pm
  64. Twitter is good promotional for your business. Twitter is the key to attract more traffic in your website. I like tweets, retweet and more Twitter features that others like.

    Cheers!

    8/15/2012 9:45 pm

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