Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for the 'New Features' Category

Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More

by Justin Premick on July 22nd, 2008

An effective headline is a key part of a good web form — it’s where you show would-be subscribers why they should sign up to your email list!

But what if you want to convey other information in your web form that you’d prefer not to mix in with the headline?

It can be useful to put that content beneath your web form, in the “footer” area.

For more on this new feature, including a short video, read on.

Continue reading “Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More”

Comments: 9

Tags: New Features, web forms

Can You Get More Readers By Displaying Your Subscriber Count?

by Marc Kline on July 16th, 2008

Just because someone else does something, doesn’t mean you should, does it?

Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.

Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from your email newsletter.

Continue reading “Can You Get More Readers By Displaying Your Subscriber Count?”

Comments: 27

Tags: email statistics, list building, New Features

27 New HTML Email Templates

by Justin Premick on June 30th, 2008

Many of our customers like to use HTML emails to send vibrant, branded communications to their subscribers. (So do we, for that matter.)

But creating a great-looking email can be challenging, especially if you’re not a designer and/or (like me) just aren’t an artist by nature.

That’s why we created our original HTML email templates — to help you spend less time on design, and more time on the content of your emails (not to mention the rest of your business).

Today, I’m excited to announce a new series of attention-grabbing HTML email templates, available for your use right now in your AWeber account.

Continue reading “27 New HTML Email Templates”

Comments: 26

Tags: design, HTML email templates, New Features

Store a Backup Credit Card

by Justin Premick on June 23rd, 2008

Like many business owners, you probably have your credit card information on file with a bunch of different service providers.

What happens when your card expires, or you lose/cancel it, or there’s another issue with it?

It’s helpful to have a backup plan.

Continue reading “Store a Backup Credit Card”

Comments: 1

Tags: New Features

Track Clickthroughs Using Your Own Domain

by Justin Premick on June 5th, 2008

If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.

On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:

Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.

So how do you get the best of both worlds? How do you track response while maintaining trust?

In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.

Continue reading “Track Clickthroughs Using Your Own Domain”

Comments: 35

Tags: email statistics, email web analytics, New Features

Email Web Analytics: Understand Your Subscribers

by Justin Premick on May 20th, 2008

Two of the biggest challenges you face when running an email marketing campaign are:

Understanding your subscribers’ needs and wants.

Tailoring your messaging to address those needs and wants

Email marketing in 2008 is about relevance.

The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.

Introducing Email Web Analytics Tools

Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.

We’ve been teasing you for weeks about them, and today, they’re ready for you.

Here are just a few of the things you’ll be able to do in both plain text and HTML emails:

See exactly when subscribers click on links in your message so you can focus on the right time to send your message.

Send a broadcast to only subscribers who didn’t open or click on your previous broadcast.

Send a broadcast to only subscribers who did click on your order page, but didn’t order.

See which subscribers are responding to your campaigns — which messages they’re opening, which links they’re visiting, and where on your website they’re going after clicking through.

Target subscribers by sending broadcasts to only those who responded (or didn’t respond) by clicking or opening a specific message or link.

Track revenue generated by campaigns and subscribers to see which subscribers and campaigns are making you money, helping you create future campaigns that are more relevant and valuable

Continue reading “Email Web Analytics: Understand Your Subscribers”

Comments: 53

Tags: email web analytics, New Features

Coming (Very) Soon: Email Analytics, AWeber Redesign

by Justin Premick on May 19th, 2008

After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.

Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!

For a last-second sneak peek before we throw back the curtain this week, read on.

Continue reading “Coming (Very) Soon: Email Analytics, AWeber Redesign”

Comments: 14

Tags: email web analytics, New Features

Video: Build Your List Faster With a Lightbox Web Form

by Justin Premick on April 8th, 2008

As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.

Many people supplement their inline web forms with various types of popup and popover/hover-style forms.

Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.

Read on for more details and a short video.

Continue reading “Video: Build Your List Faster With a Lightbox Web Form”

Comments: 54

Tags: list building, New Features, web forms

(More) New Email Web Analytics Feature Sneak Peek

by Tom Kulzer (AWeber CEO) on March 24th, 2008

With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.

Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.

Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.

That’s about to change…

Beyond Landing Pages

Most email campaign reports can show you how many clicks you received on a link.

What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?

Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.

Track Email Sales Revenue

For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.

How many sales did your last campaign generate? How many dollars did that campaign bring in?

Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.

You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.

Report Dashboard

With the multitude of new reports available, loading a page to view each one separately can be time waster.

Reports that you access frequently from different lists can all be placed in one central dashboard page.

Flexible Reporting Date Ranges

Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.

Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.

Get Early Access To These New Features

We’ve opened a few more slots for beta testers.

Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.

Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.

Comments: 20

Tags: email statistics, email web analytics

New Analytics Sneak Peek - Call for Beta Users

by Tom Kulzer (AWeber CEO) on March 19th, 2008

While it’s a gloomy rainy day here in PA, it’s a great day at AWeber when we get to let the cat out of the bag on a project that’s been in the works for over 6 months.

Click Tracking With Your Domain Name

Gone are the days of seeing http://clicks.aweber.com in your messages to be able to track subscriber click thrus. With the addition of one simple line of javascript to your website pages you’ll be able to track email click thru links automatically using your own domain name.

Open Rate & Clicks Over Time

Have you ever wanted to see when your subscribers open and click on your messages? Previously only a total number of opens and clicks were reported but now you’ll be able to drill into reports and see activity down to the hour.

Unique Open Rate & Click Totals

Is your message being read multiple times or forwarded to other recipients? The yellow line in the graph indicates

the unique number of users seen opening your email with images enabled. This data along with any other data represented in charts is also available for export in text format.

Account Wide Reporting

Previously all reports and graphs generated were specific to each individual subscriber list. If you’re following best practices and segmenting your subscribers into different categories it’s possible you have multiple lists in a single account. With account wide reporting you’ll now be able to see subscriber activity for all of your lists combined into a single graph.

Call for Beta Users

We need to find a select group of beta testers to help put some of these new features thru their paces. If you have more than 100 subscribers, actively communicate with your subscribers at least once per week, and have the ability to put a line of javascript on your site then you’re a candidate. We can only work with 50 people at this time so you must meet these qualifications in order to participate.

To apply, please post a comment below including:

Why you believe you would be best qualified to put these new features thru their paces and how they would help your business.
Include your name, email, and website in the appropriate spaces provided so we can contact you.

[Update: There's no need to include how many subscribers you have. We're just looking for sites with more than 100 subscribers. -Tom]

[3/20 4:30pm Update: Thank you for everyone's participation, your responses have been incredible! Our team is in the process of individually contacting everyone selected and will get with you for more details. Keep an eye on the blog for more updates in the coming days. -Tom]

Comments: 167

Tags: email statistics, email web analytics

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