PadiAct Takes Targeted Subscriptions to a New Level

We talk a lot in this space about the power of analytics when it comes to marketing online. Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions.

PadiAct is a tool that takes this idea and runs with it, enabling you to target visitors who perform certain actions and offer them a chance to subscribe.

Now, thanks to PadiAct’s hard work and our API, you can have those visitors join your lists automatically with the new PadiAct/AWeber tool.

1. Find Out Who’s Valuable

Not all visitors are equally valuable in terms of their potential to join your list or buy your products. People who are idly browsing the web, or who leave your site immediately, are far less likely to become engaged subscribers who convert.

AWeber allows you to set delays on popup or hover forms, but PadiAct takes things a step further, letting you set up scenarios like:

2. Keep In Touch with Them

AWeber connects with PadiAct quickly and easily. When you’re setting up PadiAct for your website, you can simply choose AWeber as your email marketing service, authorize the connection, then choose a list.

Once these subscribers are on your list, you can send them special offers, bonus content, or even just reminders of who you are and what you have to offer.

You know that these people are interested in what you have to offer, so you can provide more specific, relevant material to them – that’s the power of this integration.

To start using the PadiAct app, go to their site. You can also find the app at the App Showcase in your AWeber account.

3. Let Us Know How It Goes

If this sounds cool to you, or if you’ve worked with PadiAct at all before, let us know in the comments!

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By: Nick Moore
Education Marketing Associate

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6 Comments

  1. Dr. Michael Haley

    Padiact looks interesting. Please inform us if training videos come out that better explain how to use it. The video was just a tease :)

    2/2/2012 3:40 pm
  2. Etienne Juneau

    That’s interesting!

    I’m using a blanket pop-up for all first-time visitors right now, but this got me thinking I might give it a shot…

    2/2/2012 3:40 pm
  3. Nancy

    Popups are beyond irritating, especially when I am in the middle of reading something. If you want to repel me and most people who visit your site, use popups. I’ve heard more people complain about popups than just about any other ‘technique’.

    Personally, I’d rather be engaged by the content, then make the decision to subscribe myself (and usually do)! If you have great content on your site (articles, audios, videos, blogs, etc.), and it’s popup-free, I am most likely to sign up!

    I am very proud to have a popup free site, and it will stay that way!

    2/2/2012 4:20 pm
  4. ross

    I use a blanket pop up on my website and have to say conversions are really good. But this additional tool does look really interesting will def check it out.

    2/4/2012 7:01 pm
  5. Rahman Mehraby

    I agree with Nancy. I’ve been to blogs where there are no pop-ups. Yet, I see so many bloggers love to communicate (comment) and reply to other comments and so on. But imagine you’re focusing on reading something and all of a sudden, a box pops up!! I don’t like it at all.

    2/12/2012 9:11 am

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