Inbox Ideas | Email Marketing Tips by AWeber

New Broadcast Result Graphs Including Enhanced Lead and Follow Up Graphs.

Posted by Tom Kulzer (AWeber CEO)

Positive results from marketing to your opt-in subscribers is what every business owner hopes to achieve.

AWeber has released new broadcast/newsletter statistics graphs that easily show the relationships between positive and negative results.

Two totally new graphs showing the total number of subscribers attempted to be sent, undeliverables, open rates, and click thru rates.

The first graph represents the total raw numbers of broadcasts.

Example (real customer graphs are larger):

The second graph shows broadcast results as a percentage of total emails attempted to be sent. This allows easy comparison
to previous campaign results even if the latest message was sent to more or less subscribers. Notice in the example below graphing the same data as above image only in percentages how the open rate is actually declining as this customer gets more
subscribers even though the raw totals above make it look like the open rate is increasing.

Example (real customer graphs are larger):

Also released are enhanced versions of other previously available graphs including:

Customers can access enhanced graphs along with the new
broadcast graphs by logging into their account and clicking
on “Leads -> Statistics”.

Sincerely,
Tom Kulzer
CEO & Founder
AWeber Communications





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