Inbox Ideas | Email Marketing Tips by AWeber

(More) New Email Web Analytics Feature Sneak Peek

Posted by Tom Kulzer (AWeber CEO)

Sneak PeekWith the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.

Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.

Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.

That’s about to change…

Beyond Landing Pages

Most email campaign reports can show you how many clicks you received on a link.

What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?

Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.

Track email sales revenue.Track Email Sales Revenue

For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.

How many sales did your last campaign generate? How many dollars did that campaign bring in?

Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.

You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.

Analytics DashboardReport Dashboard

With the multitude of new reports available, loading a page to view each one separately can be time waster.

Reports that you access frequently from different lists can all be placed in one central dashboard page.

 

 

 

 

 

 

Revenue Date RangeFlexible Reporting Date Ranges

Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.

Look at results for last week or the last 6 months - slicing and dicing your data in any way you desire.

Get Early Access To These New Features

We’ve opened a few more slots for beta testers.

Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.

Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.

Tags: ,



Print This Post

Related Posts:



22 Responses

  1. Martin
    March 24th, 2008 at 11:38 am

    As posted in the previous comments box I’m extremely interested in testing. We email out every 4 days to 10k subscribers, 2 days of content, 1 of pitch and would be extremely interested in the sales revenue side of things.

  2. Rob
    March 24th, 2008 at 2:00 pm

    We have recently started building our list and currently have over 600 who receive a weekly email each with a link to products being introduced or discussed in that weeks email. We would be very interested to be involved so that we can analyse the results asap and start to test changes to the content of emails being delivered.

  3. Justin
    March 24th, 2008 at 4:46 pm

    Hi Tom

    I’d be interested in trying out the new stats. We email every week to over 10K people.

    Thanks

  4. Sten
    March 24th, 2008 at 4:54 pm

    Hi,

    I’d love to try this. My list is 11,000+ and I email 2-3 a week.

  5. Darren Rowse
    March 25th, 2008 at 12:58 am

    Keen to participate too.

  6. Jeff
    March 25th, 2008 at 7:13 am

    Yes I would certainly be interested. I have about 5,000 subscribers and communicate on at least a weekly basis. I am also the webmaster of the site. We use google analytics as well.

  7. Audrey Burton
    March 25th, 2008 at 3:51 pm

    Hi Tom,

    Thank you thank you for the new analytics! I do not qualify for your beta test - when are you scheduled to go live for the rest of us?

    I particularly like the ‘who’ in your new reports.

    Thanks again!
    - Audrey
    Tigress Coaching

  8. Nick The Geek
    March 27th, 2008 at 3:13 am

    Hey Tom

    I’d definitely like to be considered for the beta.

    I recently "cleaned" my 150K subscribers by switching to AWeber, so I’m kinda starting over with my list and I’d like to see how things work out.

    Cheers

  9. Saranagati
    March 30th, 2008 at 8:10 pm

    Hi Tom,
    I’m new to AWeber and I’d sure like to use your analytics system from the start. I’m also using Google Analytics.
    My list is over 3K and I’m sure I’ll mail to more than 100 every week…plus to the whole list at least monthly.
    I’m looking forward to getting started and hope you include me!

  10. Travis Green
    April 1st, 2008 at 3:23 pm

    Hi Tom,

    This is certainly something I’d like to be a part of. This info would be helpful to the regular emails we send.

  11. Katheryn Hoban
    April 2nd, 2008 at 9:37 pm

    Today, I received 198 subscribers, I would like to know where they are coming from. I would be interested in the analytics.

  12. Hethir
    April 4th, 2008 at 11:27 am

    I am very interested in tesing these new analytics.

  13. Ian
    April 4th, 2008 at 4:40 pm

    I’m interested! Thanks.

  14. Michael Kellam
    April 8th, 2008 at 11:35 am

    We’re interested in tracking specific links without the "clicks.aweber.com" address, the revenue tracking feature and the advanced reporting.

  15. Michael Kellam
    April 8th, 2008 at 11:38 am

    I forgot to mention that we send out a newsletter twice a week to 23,000 subscribers.

    Thanks!

  16. LaTara Ham-Ying
    April 8th, 2008 at 6:06 pm

    I am very interested in the Beta testing phase. I send out emails to over 200 subscribers per week.

  17. Joe
    April 14th, 2008 at 11:49 am

    Let’s test! :-)

  18. Tony
    April 14th, 2008 at 10:22 pm

    I am very interested in the Beta testing phase. I send out emails 2000 subscribers twice a week

  19. lee brown
    April 23rd, 2008 at 10:46 pm

    I would love to find out where my readers go, you can become brain numb when writing and lose your focus on where you want your readers to go, finding out what they are actually interested in can help you reshape your messages and be advantageous for everyone!
    Thanks!

  20. Michael
    May 12th, 2008 at 12:30 pm

    I’d be very interested in testing this out. Please let me know.

  21. Andrew
    January 21st, 2009 at 12:11 am

    Hi Tom, Yes please! We have about 1000 on our list setup with autoresponders sending 7 days or so. I am also the webmaster of the site and we currently use some google analytics too.

  22. Marc Kline
    January 21st, 2009 at 10:15 am

    Andrew,

    I’m afraid that this beta period is over.

    However, if you’re interested in upgrading your account, just get in touch with our Customer Solutions team.

    They can give you more details and switch you over if you’d like.

Leave a Comment













Subscribe without commenting

Subscribe via RSS rss




« Easter Holiday Support Hours | Do Buttons Get Clicked More Than Text Links? »