Free HTML Email Template - “Welcome”

Posted by Bob Ricca

With over 75 proven HTML email templates under our belt, I got to thinking…

“…what would really set our new email templates apart from the rest?”

Well, I have a couple ideas on this (and I want to hear yours too!). Here’s the first one…

Our latest HTML email template is designed to help you quickly and easily create one of the most critical (and often-overlooked) messages: the welcome email.

Our Newest HTML Email Template: “Welcome”

This is the first in a line of “functionally themed” templates that we’ll be releasing.

Specifically designed to be a welcome message for new subscribers, the “Welcome” template incorporates the elements we believe should be included in your first correspondence.

Welcome Email Screenshot

New to AWeber?

We’re offering this template free of charge for you to use however you’d like:

Download This Free HTML Email Template

AWeber Customers:

Log into your account to try out 5 color variations of this template when you create a new message:

Log into your account

Create Effective Welcome Emails Using This Template as a Guide

Just for good measure, lets go over what makes a welcome message successful:

You also may want to refer to the example of an effective welcome email (although not as good-looking as this template!) that we blogged recently.

So What’s Our Next “Functionally Themed” HTML Email Template?

There has been a lot of talk regarding what type of messages our customers might get the most use out of.

Here are some possibilities:

Have a Theme Idea for a Future HTML Email Template?

I’d love to hear some feedback on the templates I’ve created and any ideas I could possibly pursue in the future.

Share your thoughts on the “Welcome” template, and your ideas for future templates, below!

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15 Responses

  1. SriHari HS
    September 25th, 2008 at 1:16 am

    But using these html templates trigger spam assasin?
    what good would a great welcome email be if it ends up in the spam folder?

  2. Jonathan Senior
    September 25th, 2008 at 4:57 am

    Nice one Bob,

    we have just switched over to the html templates recently

    A like the idea of reminding the customer to add the address to their address book.

    I am working my way through all the email clients & doing a short camtasia showing how to add someone as a safe sender

    Done outlook & googlemail

    Still to do

    Thunderbird, hotmail, aol etc

    are there any figures on the client software used by recipients?

  3. Justin Premick
    September 25th, 2008 at 8:18 am

    SriHari,

    I haven’t seen the email you created in your account for which you’re concerned about your score, but I can offer a couple general points on HTML email and SpamAssassin:

    1. SpamAssassin is a guide designed to help you identify emails that may be likely to be filtered. It’s not a set of absolute, "you-must-never-break-these" rules.

    2. Be careful not to micromanage your score (there’s really not much difference between a score of 0 and a score of 2, for example).

    Unless your score is especially high (at 5 or above), your message is not considered "spammy" by SpamAssassin and I wouldn’t spend much time/effort on reducing your score.

    3. Sending HTML emails typically does not in and of itself cause filtering problems.

    The problem arises when you either:

    (a) send HTML emails without including a plain text version; or

    (b) use HTML to create emails that are indeed "spammy" - emails that consist of one gigantic image and no text, for example, or where all text is in 30pt bold red caps (I’m exaggerating here for effect, but hopefully my point is clear).

    Email deliverability consists in far more than just the content of your messages, and while SpamAssassin is a helpful tool, don’t place more emphasis on your score than it deserves.

  4. Jonathan
    September 25th, 2008 at 8:29 am

    I used the sample with the colours changed and it scored 0.7 on the spam assassin reading

  5. Tobias Fransson
    September 30th, 2008 at 4:09 am

    I love this welcome message template.

    Very functional and useful. I for one know just how hard it can be to
    create a good html template since I have designed one myself that didn’t
    up to good.

    now if we can get a standard template that has similar functions inside it
    and built the same way as this welcome template, including the
    send this to a friend / did a friend send this to you subscribe thing

    that you guys at aweber use in the template it would be sweet

    now that I have set the "visual" tone for my newsletter through the
    welcome message I would like to continue using it.

    Thanks for a great template

  6. nich
    September 30th, 2008 at 6:04 pm

    Great welcome template. I’d like to see a ’success story’ template for my business profiling case studies or success stories of businesses we consult for.

  7. Hope
    October 3rd, 2008 at 1:30 pm

    Great job!

    When will the next template come out? As Tobias stated, I’d love to keep the same visual theme for the follow-ups I just created.

  8. Steve Arsenault
    October 8th, 2008 at 2:53 am

    Hi Jonathan,

    This company shows users how to whitelist their email address for a variety of email clients.

    http://www.intrawest.com/whitelist/index.htm

  9. Justin Premick
    October 8th, 2008 at 9:56 am

    Hi Hope,

    New templates come out every couple weeks. This one came out on Sep 24th so the next one will be coming shortly.

  10. Jonathan
    October 8th, 2008 at 10:01 am

    Hi Steve, top link - thanks

    Just a few more camtasia files to do then….

  11. Fiona Allen
    October 10th, 2008 at 6:58 am

    Thanks Bob, I have used Aweber before but got no response past the first email, if that! Now I know why… I will most certainly be using your "Welcome" Email template in my new campaign. I knew there was a reason why I didn’t go with your competition!

  12. Tami Close
    October 19th, 2008 at 7:38 pm

    Hi,

    I would love some special assistance with creating e-mail to subscribers. This is all new for me and would appreciate it until I fully understand it.

    What’s the best plan for me to do this?

  13. Tanmay
    October 28th, 2008 at 9:50 pm

    Hi,

    Thanks for putting up a clean template and the ‘free’ download. It does saves a lot of time and effort to modify than to create new.

  14. Free HTML Email Template: “Download” - Inbox Ideas: Email Marketing Tips by AWeber
    October 29th, 2008 at 10:52 am

    [...] the positive response to our last free HTML email template, “Welcome”, I set out to create more HTML email templates to suit specific common types of emails you [...]

  15. Cassandra Rae
    October 30th, 2008 at 11:47 am

    Oh my heaven this is fabulous! Thank you

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