Free HTML Email Template – “Welcome”

With over 103+ proven HTML email templates under our belt, I got to thinking…

“…what would really set our new email templates apart from the rest?”

Well, I have a couple ideas on this (and I want to hear yours too!). Here’s the first one…

Our latest HTML email template is designed to help you quickly and easily create one of the most critical (and often-overlooked) messages: the welcome email.

Our Newest HTML Email Template: “Welcome”

This is the first in a line of “functionally themed” templates that we’ll be releasing.

Specifically designed to be a welcome message for new subscribers, the “Welcome” template incorporates the elements we believe should be included in your first correspondence.

Welcome Email Screenshot

New to AWeber?

We’re offering this template free of charge for you to use however you’d like:

Download This Free HTML Email Template

AWeber Customers:

Log into your account to try out 5 color variations of this template when you create a new message:

Log into your account

Create Effective Welcome Emails Using This Template as a Guide

Just for good measure, lets go over what makes a welcome message successful:

You also may want to refer to the example of an effective welcome email (although not as good-looking as this template!) that we blogged recently.

So What’s Our Next “Functionally Themed” HTML Email Template?

There has been a lot of talk regarding what type of messages our customers might get the most use out of.

Here are some possibilities:

Have a Theme Idea for a Future HTML Email Template?

I’d love to hear some feedback on the templates I’ve created and any ideas I could possibly pursue in the future.

Share your thoughts on the “Welcome” template, and your ideas for future templates, below!

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By: Bob Ricca
Web Designer

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25 Comments

  1. SriHari HS

    But using these html templates trigger spam assasin?
    what good would a great welcome email be if it ends up in the spam folder?

    9/25/2008 1:16 am
  2. Jonathan Senior

    Nice one Bob,

    we have just switched over to the html templates recently

    A like the idea of reminding the customer to add the address to their address book.

    I am working my way through all the email clients & doing a short camtasia showing how to add someone as a safe sender

    Done outlook & googlemail

    Still to do

    Thunderbird, hotmail, aol etc

    are there any figures on the client software used by recipients?

    9/25/2008 4:57 am
  3. Justin Premick

    SriHari,

    I haven’t seen the email you created in your account for which you’re concerned about your score, but I can offer a couple general points on HTML email and SpamAssassin:

    1. SpamAssassin is a guide designed to help you identify emails that may be likely to be filtered. It’s not a set of absolute, "you-must-never-break-these" rules.

    2. Be careful not to micromanage your score (there’s really not much difference between a score of 0 and a score of 2, for example).

    Unless your score is especially high (at 5 or above), your message is not considered "spammy" by SpamAssassin and I wouldn’t spend much time/effort on reducing your score.

    3. Sending HTML emails typically does not in and of itself cause filtering problems.

    The problem arises when you either:

    (a) send HTML emails without including a plain text version; or

    (b) use HTML to create emails that are indeed "spammy" – emails that consist of one gigantic image and no text, for example, or where all text is in 30pt bold red caps (I’m exaggerating here for effect, but hopefully my point is clear).

    Email deliverability consists in far more than just the content of your messages, and while SpamAssassin is a helpful tool, don’t place more emphasis on your score than it deserves.

    9/25/2008 8:18 am | Follow me on Twitter
  4. Jonathan

    I used the sample with the colours changed and it scored 0.7 on the spam assassin reading

    9/25/2008 8:29 am
  5. Tobias Fransson

    I love this welcome message template.

    Very functional and useful. I for one know just how hard it can be to
    create a good html template since I have designed one myself that didn’t
    up to good.

    now if we can get a standard template that has similar functions inside it
    and built the same way as this welcome template, including the
    send this to a friend / did a friend send this to you subscribe thing

    that you guys at aweber use in the template it would be sweet

    now that I have set the "visual" tone for my newsletter through the
    welcome message I would like to continue using it.

    Thanks for a great template

    9/30/2008 4:09 am
  6. nich

    Great welcome template. I’d like to see a ‘success story’ template for my business profiling case studies or success stories of businesses we consult for.

    9/30/2008 6:04 pm
  7. Hope

    Great job!

    When will the next template come out? As Tobias stated, I’d love to keep the same visual theme for the follow-ups I just created.

    10/3/2008 1:30 pm
  8. Steve Arsenault

    Hi Jonathan,

    This company shows users how to whitelist their email address for a variety of email clients.

    http://www.intrawest.com/whitelist/index.htm

    10/8/2008 2:53 am
  9. Justin Premick

    Hi Hope,

    New templates come out every couple weeks. This one came out on Sep 24th so the next one will be coming shortly.

    10/8/2008 9:56 am | Follow me on Twitter
  10. Jonathan

    Hi Steve, top link – thanks

    Just a few more camtasia files to do then….

    10/8/2008 10:01 am
  11. Fiona Allen

    Thanks Bob, I have used Aweber before but got no response past the first email, if that! Now I know why… I will most certainly be using your "Welcome" Email template in my new campaign. I knew there was a reason why I didn’t go with your competition!

    10/10/2008 6:58 am
  12. Tami Close

    Hi,

    I would love some special assistance with creating e-mail to subscribers. This is all new for me and would appreciate it until I fully understand it.

    What’s the best plan for me to do this?

    10/19/2008 7:38 pm
  13. Tanmay

    Hi,

    Thanks for putting up a clean template and the ‘free’ download. It does saves a lot of time and effort to modify than to create new.

    10/28/2008 9:50 pm
  14. Cassandra Rae

    Oh my heaven this is fabulous! Thank you

    10/30/2008 11:47 am
  15. Jorge

    my 2 cents…

    html email are ok, but if possible without images… many people have the images off.

    just use imagination and style, not much fonts in text, 2 maxi.

    Dont use fonts than people have not in their computers.

    Elegant email, without addictions is great and that is what i read.

    i know that is difficult to make simple, but when you get it you can duplicate :)

    Take care how you write, elegant writing is so important than elegant style.

    just think… what email i love and wish receive…

    10/14/2009 9:43 am
  16. David

    Template for Podcasts

    Oh, Please, Please with peanut butter and jelly on it…my kingdom for a Podcast Template.

    Hundreds of sites on "how to" make a podcast but I’ve found nothing that offers the creativity, functionality and completeness of the "Welcome Message" template for Podcasts.
    I do agree with Jorge’s 2 cents worth regarding "simplicity".

    I think the "Download" template could be modified for this but I like your suggestions made below:
    This template might incorporate a mock player for click through, a place to summarize recent podcasts, and/or a recommended set up to display the transcript for your latest podcast.

    BRAVO AWeber, impressive products.

    11/1/2009 2:31 pm
  17. C

    Very good HTML Email Template, i have just used it on my outlook express and its working perfectly. Thanks.

    12/14/2009 4:53 am
  18. Yvonne

    I’d like to see:

    1) Coupon templates for special offers
    2) Event invitations (Constant Contact offers these)
    3) Survey templates (Constant Contact offers these)
    4) Paypal-ready templates (i.e, a template that lets you advertise a limited number of products or services, and lets clients click a buy now button that takes them to your order page.)
    5) Video-ready templates (plug-n-play your video message into the templates)

    2/3/2010 11:09 am
  19. S

    Thanks for the E-mail template!

    9/20/2010 4:33 am
  20. B

    Great email template.

    10/28/2010 11:31 pm
  21. S.T.

    Thank you. It’s clean and simple.

    11/26/2010 1:32 am
  22. Jim Campbell

    Very nice. Please keep going Aweber and make them better and better. We and our clients are counting on you. Keep up the great work!!

    1/8/2011 2:02 pm
  23. C C

    Superb! Nice job! forsure I will use this template!
    Thanks :)

    9/10/2011 12:56 pm

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