Inbox Ideas | Email Marketing Tips by AWeber

Coming (Very) Soon: Email Analytics, AWeber Redesign

Posted by Justin Premick

See Subscriber Opens, Clicks and Page VisitsAfter months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.

Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!

For a last-second sneak peek before we throw back the curtain this week, read on.

See What Subscribers Are Doing With Your Emails…

As we pointed out in a previous sneak peek into these new analytics features, you’ll soon be able to see unique open and clickthrough stats for your campaigns.

See Subscriber Opens, Clicks and Page VisitsSome of you started interpreting and extrapolating from that, and said things like, “this means I’m going to be able to see who did and didn’t open and click in my emails!”

If you did that, give yourself a pat on the back, because you were right. You are going to be able to see who recorded an open for your HTML emails, who clicked on links in your emails, and which links they clicked on.

But that data is only useful if you can do something with it, right?

With that in mind, we took this new reporting a step further.

…And Use That Information To Better Target Them!

With our new email web analytics package, you’ll not only be able to see which of your subscribers responded to each of your email campaigns, but you’ll be able to segment and target them based on what they did (and did not) respond to!

For example, let’s say you sent out a broadcast promoting a product, and included 2 links: one to learn more about the product, and one to buy the product directly from the email.

After the broadcast is sent, you’ll be able to segment and target the subscribers:

With the ability to see who your most responsive subscribers are, and what they’re responding to, you can better tailor future messaging to them, raising future opens, clicks and of course, sales!

Plus, See What Subscribers Are Doing On Your Website!

There’s been a lot of talk in the online marketing community about using web analytics packages like Google Analytics to see where people are going on your site, what pages they’re visiting and where they’re abandoning your sales process.

We’re big fans of using website analytics software.

But here’s where those services fall short (and where we see an opportunity for online marketers to go even further):

See Revenue Generated By SubscribersWith web analytics packages, you can see how many people are going to your various website pages, where they’re abandoning your sales process, what pages are performing well (and not so well), what percentage of people are ordering your products…

…but you can’t see who is going to those pages, leaving your site and making those purchases (well, you can see who’s making a purchase, but not within that analytics program, so you can’t see what pages they visited before doing so)!

With our new analytics package — let’s call it Email Web Analytics — you’ll see not only what links Sam Subscriber clicks on, but where else on your site he goes after that initial click.

Plus, if he orders a product, visits a particular page or ad, or takes some other action that you can assign a value to, you can track that revenue and see how profitable each of your subscribers and campaigns are!

See the New AWeber.com Before It’s Released

See The New SiteAlso going live at the same time as the new email analytics features is a full redesign of the main site and AWeber logo.

On the new site, you’ll have an even easier time finding answers to any questions you may have, either by visiting the blog or knowledge base, attending a webinar or watching a video tutorial.

AWeber Users: you’ll have your own customer portal when you come to the AWeber homepage (after all, why do you need to see a sales page again?) with easy access to your account and help materials.

Potential AWeber users: you’ll also be able to explore features in more detail (affiliates, you’ll no doubt find this helpful as you show business owners how they can manage their email campaigns).

For a sneak peek at the new site design, click the image at right.

Thanks for reading, and we hope you like the new releases!

UPDATE: The new Email Web Analytics tools have been released and the new site design has been rolled out. Learn more at the release announcement.

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14 Responses

  1. Steve
    May 19th, 2008 at 3:13 pm

    Hi Justin,

    Just curious, what’s the history behind the AWeber name itself? Does it have a secret meaning? Does the A stand for another word? I’ve always wondered about that. Anyway, no big deal, just curious! :-)

  2. Codrut Turcanu
    May 19th, 2008 at 3:15 pm

    Wow, we’d get our own customer portal?

    That’s hot. I’m looking forward to see those analytics within my AWEBER account.

    I think I’m still dreaming.. :)

  3. Justin Premick
    May 19th, 2008 at 3:35 pm

    Steve,

    AWeber is short for Automated Web Assistant

    Codrut,

    Yeah, it’ll give you easy login access, the latest stuff we’re talking about on the blog, direct searching of the knowledge base…

    …and as always, we take suggestions, so once you see it, let us know what you think :)

  4. John Cussons
    May 19th, 2008 at 3:57 pm

    Justin,

    I signed up just last month to Aweber because those in the know told me it was THE BEST autoresponder service for IMers and I needed it for the launch of my new online digital photo prints and digital photo memory expression gifts business.

    If you are telling me that it will be even easier to use AND track and understand what my subscribers are doing then you’re the man!!

    I am Following you too!

  5. Shirley George Frazier
    May 19th, 2008 at 6:27 pm

    This is fantastic news and much more than expected when you first announced this initiative when requesting beta testers.

    I look forward to gaining more insight about my subscribers and putting the data to use in sales and marketing projects.

  6. Jeff Davis
    May 20th, 2008 at 12:12 am

    Hi Justin,

    I heartily applaud aweber, and I can’t wait to earn
    even more money, in your great affiliate program!

    I even created my own camtasia movie to promote
    aweber!

    I feel another one coming on!

    Keep up the innovative, cutting edge work, you rock bro!

  7. Eric Farewell
    May 20th, 2008 at 1:06 am

    As usual, you guys have absolutely outdone yourselves.
    Can’t wait to play with all the new features.

    You all have my highest recommendations and accolades.

  8. Keith
    May 20th, 2008 at 7:33 am

    Wow… Aweber is becoming more and more powerful weapon for all the marketers. I’m really excited about the "email web analytics package" Just can’t wait to see in action!!!

    Also, I’ve one suggestion. Is it possible to split test different messages or subjects with regular autoresponder messages? I mean the one peoples subscribes and get. I know the email broadcast have this feature but wouldn’t it be really helpful to get the data and optimize our regular follow up messages too. I think this feature best fits with the new analytics package. Guys what do you think??

    Thanks!!

  9. Justin Premick
    May 20th, 2008 at 9:04 am

    Thanks to all for your kind comments!

    We’ve been working on the email web analytics features as well as the new site for months now, and this is exactly the sort of reaction that makes it all worthwhile.

    After we go live later today, I’ll post a comprehensive breakdown of the new features, and maybe even a mini-tour of the new site :)

  10. Erin
    May 20th, 2008 at 1:49 pm

    Looking forward to the day when we can import a series of messages rather than having to futz with a GUI to create each one in turn.

  11. Codrut Turcanu
    May 20th, 2008 at 2:10 pm

    hi there, have a quick question..

    does the new prices affect current aweber customers?

    from what I’ve seen so far, there’s a new pricing model.. is this for leads exceed the first 10k in our accounts?

    e.g. from $9/month for 10k leads, to $69/month?

  12. Justin Premick
    May 20th, 2008 at 3:07 pm

    Codrut (and everyone),

    All new accounts automatically include all of the Email Web Analytics tools.

    Current AWeber customers will have the option to upgrade to get the Email Web Analytics tools starting later this week by accepting the new pricing plans. If you don’t want to upgrade to get the Email Web Analytics tools now, your pricing will stay the same.

    You can get more details at the post announcing the new releases.

  13. Diana
    May 20th, 2008 at 5:40 pm

    Right on! Congratulations Aweber for the upcoming changes.

    I was expecting something like this and you guys are delivering to the fullest!

  14. Dave
    May 21st, 2008 at 8:13 am

    Why Big button that says SIGN UP is missing on new home page????

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