Broadcast Split Testing Released.

Inbox Ideas | Email Marketing Tips by AWeber

Posted by Tom Kulzer (AWeber CEO)

“Split Testing” is a term originally used by mail order companies. When they send a mailing to their list they split it into several different segments.

Example: someone with a 10,000 person list might split this into 3 segments, a list of 2500, another of 2500, and a third with 5000. They then send a message to the first two batches with similar content, except for one minor change such as a headline, the price, or testimonials. When those two campaigns are sent the marketer measures which performs better. They then take that better performing letter and send it to the remaining 5000 people on their list to get the best results from their list as possible.

This process carries over into the online world enabling online marketers to measure the letter with the best performing open rate, click-thru rate, or overall sales generated.

With AWeber’s new broadcast split testing, a marketer can test up to 4 split test groups of varying percentages.

For example, tell AWeber that you want a split test with 10%, 10%, 10%, and a final group of 70% and it will automatically randomly divide your opt-in list into unique groups. You can then enter your broadcast text into those messages and send them. Send your broadcasts all at once or wait for feedback and results before mailing each group.

AWeber’s split testing feature offers a level of testing and results oriented feedback that no other autoresponder or newsletter delivery service offers. Get started today!