Live Seminar: Split Testing Emails and Web Forms

Inbox Ideas | Email Marketing Tips by AWeber

Posted by Marc Kline

Sometimes when we work on our email newsletters, we’re distracted from actually writing content by the endless possibilities our imaginations present.

We wonder things like if one call to action might promote more clicks than another, or if a message with subject A might get more opens than one with subject B.

Well, what they say is true: you’ll never know until you try. And yet, split testing - the best way to experiment and obtain information that helps us to optimize our campaigns - is an underutilized tool in email marketing, especially by those relatively new to email marketing.

What Makes it So Scary?

I think people avoid split testing because it can sound complicated, like something that should be done in a lab, with results run through spreadsheets and statistics software.

The truth is, a split test trial is not hard to execute, the results are easy to read and understand, and they’re generally well worth your time.

After all, the more we understand about our website visitors and subscribers, the better we can target them. While surveying or soliciting feedback are ways to learn a bit about them, split testing provides a more objective, birds eye view.

Split Testing: A Practical Introduction

If you’ve ever wondered about split testing but aren’t sure where to start, there’s a solution approaching quickly on the horizon.

~~Join our Education Team for a live seminar on this topic. We’ll provide a quick step-by-step walk-through on how to test, along with some ideas you can try just as soon as you’re out the door:~~ This seminar has already occurred - click below to watch the video from it.

Split Test Emails and Web Forms

One Hour Video

Other Split Testing Resources

If you can’t join us for the seminar, sign up anyway, and we’ll send you a video recording of the session afterwards.

Or, if you’d like to learn a little more now, you can start in our knowledge base.

Hope to see you on the call!

Tags: split testing, strategy

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5 Responses

Dan
March 13th, 2008 at 9:22 am

Looking forward to it.
Bernard Ng
March 21st, 2008 at 8:40 am

Glad to know that there is a video recording of the seminar for those living in the other side of the world.
Do Buttons Get Clicked More Than Text Links? A Case Study
March 25th, 2008 at 7:54 am

[...] of our readers have already signed up to the live seminar on split testing that we announced last [...]
Scott Sutherland
March 27th, 2008 at 9:03 am

Gents:

I missed the webinar on split testing, even though I had signed up. Sorry. When/where can I find the recording of the webinar?

Thanks!
Luanna
March 27th, 2008 at 9:58 pm

You Generous Folks at Aweber!
Would like to know where the recording of this call is, if it is available. I was unable to attend Webinar and really am interested in the material. Thank you. Have a great day!