Email Marketing Guides
You’re exactly the right person to market your business.
You’ve got the passion. You know your brand inside out. And you’ve got a few ideas for emails you want to send.
But if you’re new to marketing with email, you probably need a bit of expert advice.
So here it is. On this page you’ll find guides for different industries as well as instructions for some advanced processes that’ll really fine-tune your campaign.
Best of all, they’re free. Take them, use them and tell people how you’re getting such amazing results!
Marketing Guides By Industry
Email Marketing for Fitness Centers
Every day, people fall off the workout wagon. Entice them back on with email marketing. It’s easy to whip an email campaign into shape – this guide shows you how.
Email Marketing for Wineries
With luck, your winery’s visitors will seek out your wines at restaurants and bars. But luck is fickle, so try email marketing instead. We’ve got the recipe right here.
What Email Marketing Can Do For Your Restaurant
You serve your diners with good food and great service, but once they’re gone, they may never come back. Unless you market with email. Then you can entice them back.
Email Marketing for Churches
Billboards, flyers, a marquee on the lawn…these can’t greet new visitors, keep members updated and answer people’s questions. Email can. Let us show you how.
Email Marketing for Artists
Fans of your art may not be ready to buy on first sight. If they are, they may want to see more. Either way, you need a way to keep in touch – you need email marketing.
What Email Marketing Can Do For Your Band
No label? No problem.
It’s the age of Trent Reznor and Collective Soul. They’ve marketed themselves, and with the right tools, so can you.
A Photographer’s Guide to Email Marketing
Referrals can help your business grow, so you need a little something customers can pass along – something called an email newsletter.
Email Marketing for Real Estate Agents
Emailing each individual client can eat up your whole day. Email marketing let’s you message groups. You’ve just got to set it up – which is what this guide is for.
Email Marketing for Dentists
No one likes going to the dentist. But building the right relationship with your patients can get them to love your office. Find out how email handle that for you.
Email Marketing For Nonprofits
So you can focus on changing the world, you need a system you can set up to handle your marketing.
And a guide to show you how to use it.
Email Marketing For Animal Shelters
To help you speak for the ones who can’t. Here’s how you can use email marketing to give your furry friends the help they deserve.
Email & Social Marketing Primer for Natural and Organic Products
The unique challenges of natural product marketing call for this comprehensive approach.
Email Marketing For Travel Agents & Sites
What’s going to help you stand out from big-name travel sites? Your email campaign, of course.
Improving Your Campaign
Is Your Email Ready to Send?
Every so often, mistakes slip through the cracks and damage the quality of your campaign. This email newsletter checklist will handle quality assurance for you.
Segmenting Your Subscribers
Targeting each email to the right audience (called segmenting) can significantly increase response. It’s pretty easy to do – here, we’ll show you how.
How to Run a Reactivation Campaign
Sometimes subscribers just stop responding. Here, you’ll learn how to reengage the ones who can be saved (and how to “clean your list” of the ones who can’t).
Web Form Split Tests
What web form will appeal to your audience most? What text? What call to action? To find the answers, you need to split test. And to split test, you need this guide.
SCOUT Your Email Stats
Sales. Clicks. Opens. Unsubscribes. Traffic. They’ll show you which emails work and which don’t. Learn to SCOUT your email stats with this guide.
How to Set Subscriber Preferences
Send subscribers exactly the information they’re looking for – automatically. Here’s how.
Guide to User-Friendly Emails
Have you ever opened an email and found no way to contact the sender or even get to the company’s site? Follow this guide to make your emails as user-friendly as possible!
Calls to Action Guide
Your calls to action are the point of decision for your subscribers – to click or not to click? You want to encourage clicks, but how? Use this guide to find out.
Personalization Cheat Sheet
Truly personalized emails make subscribers take notice. Learn how to create them with this cheat sheet.
How to Market Your Business With Pinterest
A number of brands and businesses have found a comfortable marketing niche on Pinterest. Find out if it’s right for you with our free guide.
How to Optimize Your Email Campaign
Your AWeber account holds an awful lot of marketing power. Find out easy ways to use it.
Ready to Increase Your Sales and Profits?
At AWeber, we’re here to help.