Comments on: Should I Use Text or HTML? http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm Email Marketing Tips by AWeber Sun, 20 Jul 2008 18:18:56 +0000 http://wordpress.org/?v=2.3.3 By: kads chowdhury http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-37937 kads chowdhury Sun, 22 Jun 2008 20:43:18 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-37937 Whether to use plain text or html depends entirely on what you're promoting. For some markets, you can only market effectively using pictures of your products and html. e.g if you are selling something like electronics, TVs, movies, mp3s etc. A picture of what you're selling goes a long way. Text on its own would never work here. However, if you are explaining concepts, analysing things, revealing subtle tips etc, then a plain text format will suffice. What you are selling here is INFORMATION and that can only be expressed using words. So html or text simply depends on what you are promoting. Whether to use plain text or html depends entirely on what you’re promoting.

For some markets, you can only market effectively using pictures of your products and html.
e.g if you are selling something like electronics, TVs, movies, mp3s etc. A picture of what you’re selling goes a long way. Text on its own would never work here.

However, if you are explaining concepts, analysing things, revealing subtle tips etc, then a plain text format will suffice. What you are selling here is INFORMATION and that can only be expressed using words.

So html or text simply depends on what you are promoting.

]]> By: Doug Setter http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-36827 Doug Setter Mon, 19 May 2008 19:02:50 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-36827 At the risk of sounding ignorant, I did not know why my links and photos were not showing up on my plain text newsletters. Duhhh. Now I have another avenue for promoting my e-books, books and courses. Thanks for the information. I am always impressed by how willing people are to share their knowledge. Of course, nothing takes the place of hard work. At the risk of sounding ignorant, I did not know why my links and photos were not showing up on my plain text newsletters. Duhhh. Now I have another avenue for promoting my e-books, books and courses.

Thanks for the information. I am always impressed by how willing people are to share their knowledge.

Of course, nothing takes the place of hard work.

]]> By: Michael Gass http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-21356 Michael Gass Thu, 17 Jan 2008 22:24:32 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-21356 Thanks Justin. Very helpful. Thanks Justin. Very helpful.

]]> By: Justin Premick http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-15674 Justin Premick Mon, 01 Oct 2007 12:36:38 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-15674 John, With plain text email, you would enter the full URL and then each recipient's email program will determine whether or not to make it clickable (the majority of modern email programs will make plain text URLs clickable). John,

With plain text email, you would enter the full URL and then each recipient’s email program will determine whether or not to make it clickable (the majority of modern email programs will make plain text URLs clickable).

]]> By: John http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-15627 John Sun, 30 Sep 2007 12:55:31 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-15627 I would like to verify that the only difference when you receive an e-mail that arrived in Plain Text; This Means to me that, you will not any Hyperlinks in this e-mail, if there are Urls, then you shall have to copy & paste, clicking will not operate. To me, this is the only difference, prior to reading this article. Please if this is so wrong, let me know as I probably should know better as I am an A+ Certified PC Technician & A Certified PC Analyst, but this is approximately 85% H/W and the remaining 15% in Software, like Internet Explorer, Windows Operating Systems & Drivers for all the different Peripherals.. Please, like I said, if I'm off in any way, JUST JUMP UP & DOWN AND TELL ME SO.. I would like to verify that the only difference when you receive an e-mail that arrived in Plain Text;

This Means to me that, you will not any Hyperlinks in this e-mail, if there are Urls, then you shall have to copy & paste, clicking will not operate.

To me, this is the only difference, prior to reading this article.

Please if this is so wrong, let me know as I probably should know better as I am an A+ Certified PC Technician & A Certified PC Analyst, but this is approximately 85% H/W and the remaining 15% in Software, like Internet Explorer, Windows Operating Systems & Drivers for all the different Peripherals..

Please, like I said, if I’m off in any way, JUST JUMP UP & DOWN AND TELL ME SO..

]]> By: Rhadi Ferguson http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13840 Rhadi Ferguson Tue, 21 Aug 2007 10:57:02 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13840 I use text. Why? Well, when you get an email from a "friend" its in text. Our job is to turn leads into friends and friends into buyers and buyers into repeat buyers, not to send pretty messages. I know the click rate stuff is important, but the question is really, "Did the email serve its intent?" And the intent is to make the person react and/or purchase. You can get that done in text very easy. And it conditions your subscribers to (drum roll please......) READ!! I use text.

Why?

Well, when you get an email from a "friend" its in text.

Our job is to turn leads into friends and friends into buyers and buyers into repeat buyers, not to send pretty messages.

I know the click rate stuff is important, but the question is really, "Did the email serve its intent?"

And the intent is to make the person react and/or purchase.

You can get that done in text very easy.

And it conditions your subscribers to (drum roll please……) READ!!

]]> By: Grant Reason http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13766 Grant Reason Sun, 19 Aug 2007 10:21:35 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13766 I've found a great deal of wisdom in all of my business affairs remembering these words, "LEAD, FOLLOW, OR GET OUT OF THE WAY. And the most successful leaders in Internet Marketing I've ever read or known all concur. Leave every option to reach your prospect open. If your profit margin does not allow an adequate advertising budget to reach every potential prospect then perhaps you might reexamine your choice of businesses. A picture can be worth a thousand words but not every picture is. A few WELL chosen words can move mountains, but it's the vagaries of the audience we must accommodate. I'll use both HTML and plain text and recommend both to all my clients and colleagues, as well as direct mail, face2face networking, radio, television and print media. That's how branding happens !! Thanx for the forum I’ve found a great deal of wisdom in all of my business affairs remembering these words,
"LEAD, FOLLOW, OR GET OUT OF THE WAY. And the most successful leaders in Internet Marketing I’ve ever read or known all concur. Leave every option to reach your prospect open. If your profit margin does not allow an adequate advertising budget to reach every potential prospect then perhaps you might reexamine your choice of businesses.
A picture can be worth a thousand words but not every picture is. A few WELL chosen words can move mountains, but it’s the vagaries of the audience we must accommodate. I’ll use both HTML and plain text and recommend both to all my clients and colleagues, as well as direct mail, face2face networking, radio, television and print media. That’s how branding happens !!
Thanx for the forum

]]> By: Internet Marketing Archives» Blog Archive » 'Keep Your HTML Messages Out of The Junk Folder' - Aweber Blog Post http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13732 Internet Marketing Archives» Blog Archive » 'Keep Your HTML Messages Out of The Junk Folder' - Aweber Blog Post Sat, 18 Aug 2007 02:03:56 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13732 [...] The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both. [...] […] The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both. […]

]]> By: » Keep Your HTML Messages Out of The Junk Folder - AWeber Blog http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13648 » Keep Your HTML Messages Out of The Junk Folder - AWeber Blog Thu, 16 Aug 2007 13:04:54 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13648 [...] The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both. [...] […] The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both. […]

]]> By: Steve C. http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13231 Steve C. Tue, 07 Aug 2007 17:02:28 +0000 http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm#comment-13231 I normally send out both versions, but I feel that when marketing tangible goods, a picture is worth at least a thousand words. In text I can only attempt to paint a picture of the enjoyment you will receive by having your own swimming pool or hot tub, but with an html image, I am able to show a picture of people actually enjoying the product. And now with the ease of using either and/or audio and video, html is almost a must do ! I normally send out both versions, but I feel that when marketing
tangible goods, a picture is worth at least a thousand words. In text I
can only attempt to paint a picture of the enjoyment you will receive
by having your own swimming pool or hot tub, but with an html image,
I am able to show a picture of people actually enjoying the product.

And now with the ease of using either and/or audio and video, html is
almost a must do !

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