Comments on: Is Anyone Reading Your Text Version?

By: » Link Design, Pt. 1: Placement - AWeber Blog

» Link Design, Pt. 1: Placement - AWeber Blog — Tue, 12 Jun 2007 13:22:44 +0000

[...] Using the tracking service your email service provides, you can track which version of the link in the message is performing best to learn a bit more about your subscribers and their habits, as well as whether or not they’re reading your plain text message. [...]

By: Adib

Adib — Tue, 12 Jun 2007 09:12:05 +0000

Thanks for sharing this. Very simple. Never thought of adding #xxx tag at the back to track those clicks. I will use it not just for email campaign but also with other campaign as well.

By: Dan Snyder

Dan Snyder — Sun, 03 Jun 2007 17:56:30 +0000

Justin, Thanks for your help. For my newsletter, the Do Not Lose Money Newsletter, I have wrestled with these issues of tracking and text vs html. Thanks for explaining great ways to track response. Tracking is so critical. Tracking your customers’ response is tracking their actual behavior. And actual behavior is a great predictor of future behavior like purchasing or not purchasing.

By: Raymond Murdoch

Raymond Murdoch — Sun, 03 Jun 2007 11:36:23 +0000

Hi I am slowly coming to grips with all this new material. I am optimistic that with your team help things will work out for us! Thanking you. Om mani pe-me hung!

By: Richard R.

Richard R. — Sat, 02 Jun 2007 22:38:28 +0000

Ditto Joe’s question, yet appreciate the education from your other posts.

Thanks to all.

By: Joe Callaghan

Joe Callaghan — Fri, 01 Jun 2007 04:20:07 +0000

Thanks. really Good info. I am so used to using HTML that I do not know if there is anything special to put in text to make a URL click-through. Can you advise?
Thanks!

By: Mike

Mike — Thu, 31 May 2007 11:47:31 +0000

The alternative method is to use specific pages that don’t exist in your emails and use a Redirect 301 in the htaccess file to send them to the page that does exist.

You can then look at the visits to the non existant pages in the server log.

It also has the advantage of giving much cleaner URL’s in the emails.

By: marcus

marcus — Thu, 31 May 2007 00:16:27 +0000

Interesting idea. Are people generally noticing that their HTML or text gets a better CTR? I havent tested HTML versions yet.

By: Justin Premick

Justin Premick — Wed, 30 May 2007 13:07:03 +0000

Shirley,

Links that include #(something) at the end typically are used to take someone to a location further down on your page (for example, go to the top of this page, then add #comments to the end of the URL, and you’ll be taken to the start of comments on this post).

However, if you don’t have an anchor called "text" or "html" or whatever you put at the end of the URL, you’ll simply start off at the top of the page.

By: Shirley

Shirley — Wed, 30 May 2007 02:23:52 +0000

Hi,

This article seems to say that typing "#html" or #text" at the end of a link to reveal who’s clicking text- or HTML-version links will not create an unclickable link. I’d think it would, but your sample chart shows that the link works.

If that’s true, I’ll try this testing. Anything that provides me with more insight into my newsletter’s effectiveness is a worthwhile process.

Thanks