Comments on: HTML Emails: How To Use Images Effectively

By: Thomas

Thomas — Fri, 24 Oct 2008 17:15:48 +0000

I too found Rick Carbone’s comment interesting. I always thought that the more visually appealing the email was the more clicks we would get. I would make the bulk of the email in Photoshop, slice it up, and surround the slices with text based html to balance out the email to appease the spam gods. Maybe I will try a few emails of text-heavy HTML and see the difference. Thanks for all the ideas! My brain is already whirring around with ideas!

By: Andreas

Andreas — Thu, 21 Jun 2007 12:03:31 +0000

I’d like to bear out Rick Carbone in his statement about html designed mails versus plain text - but right from the other side -, in which I’m much faster in finding potential interesting information; therefore I prefer simple text mails on principle.

By: Jesse

Jesse — Sat, 14 Apr 2007 00:44:37 +0000

interesting comment Valeriu.
I was interested in Richard Carbone’s comment but had some doubts as to his sample size.
But looks like IMC confirms similar info.

By: Valeriu Popescu

Valeriu Popescu — Wed, 11 Apr 2007 16:34:36 +0000

Hi there!

In a recent survey, the guys from The Internet Marketing Center (a leading internet marketing company) discover that:

——————
51.1% of people prefer to receive your newsletters in simple HTML
19.8% prefer plain text
14.7% want HTML with all the "bells and whistles"
——————

So, my answer is to start testing on your own and
see the results. I personally use to send out a
short description of my issue and then send people
to the online version.

By: Sue Melin

Sue Melin — Fri, 02 Mar 2007 23:14:30 +0000

I really appreciate all of the info on this blog. Am I the only one out there who doesn’t know this stuff? Or, if not, why *don’t* people take advantage of this knowledge–I have never ever seen an image named in an email

By: Jason

Jason — Fri, 02 Feb 2007 21:07:33 +0000

The blocking of images is certainly troublesome. The trick is to encourage your recipient to either enable the images, or go to a web page (and use tracking code in the link). In the past, I’ve added a bar across the top of the email, stating something to the effect "This is a media enriched message- if the images have been blocked, click here to view…". I make it stand out, and make it look like it isn’t part of the email message. The link simply goes to a web page version of that same email, and it’s got tracking code in it.

I also try to include text above certain images compelling them to enable them as well. For example, I include coupons, discount vouchers, etc, as images and make it very clear that the images are something they REALLY want to see. I usually try to ad another link right next to them, "if the voucher graphics have been blocked, click here to print them..". Of course, have a tracking id on that link

I also have encoded links along the lines of "click here for printer friendly version" - which of course takes them to web page version of the email.

Basicly, make it very compelling for the user to enable thier images. For those that don’t know how, or even realize they have been blocked, give them a link to "fix it".

By: » Do You Take Full Advantage of HTML Images? - AWeber Blog

» Do You Take Full Advantage of HTML Images? - AWeber Blog — Tue, 23 Jan 2007 14:04:32 +0000

[...] As we’ve discussed before, one of the drawbacks to using HTML images is that many email clients block images. Of course, there are things that you can do to address image blocking issues. [...]

By: Nana

Nana — Tue, 21 Nov 2006 10:11:47 +0000

Yeah I got to read your blog lately and I think it’s worth something.I have just started using html in my messages. I think we can critisize our performances to enhance better ways in doing our things. see my new post very soon.keep it up Justin Premick.I have learn something from it.

By: Richard Carbone

Richard Carbone — Fri, 01 Sep 2006 19:02:25 +0000

Interestingly enough I just split tested two versions of an email. The first was a plain text, plain vanilla version with just the full url address. The second had a jazzier subject line, and full html for color highlighting and numerous links. Both were personalized the second html also highlighted the fact that the individual had requested information using the date, IP address and email variables.

I honestly thought that the html version would bomb but it didn’t and quite the contrary pulled 3 to 1. In fact I tracked actual clicks on the html versus plain text and that was even higher.

By the way it was for a home business software offer.

This business never fails to amaze me.

By: Jen Tschida

Jen Tschida — Wed, 30 Aug 2006 15:21:26 +0000

As always, your tips have come at the perfect time! I was just gettingr eady to design an HTML version of my newsletter template and your tips helped a lot!

Thanks again for the great service