The number of links, what they look like and how long
your message is should really relate to your product.

I write ebooks and so my prospective customers are
people who buy books and read. So I write
longer emails and usually include a personal story
to get my subscribers interested in learning more and also
to build trust. I do very light html emails and basically
most of my emails look like a personal letter.

On the other hand if I was selling computer games
I would make an html email with graphics and buttons
similar to the game I was selling to make it fun to click them.

Besides my email list I also offer bonuses if people purchase a
product and these include the option to subscribe to a series
of movies and also a series of radio shows (on two different lists).

I line with what I have suggested above I keep these
lists seperate and have each look different.

For instance the movies list has a screen shot of the movie as a
button and so when you go to click the movie to play it
you are redirected to a page with the movie on it. The radio show has
one button that says listen and one that says transcript.

I also keep them seperate so if the subscriber gets tired of the
radio shows (which are longer) and unsubscribe they will not be
unsubscribed from the other lists. Having three lists all with a different
look and focus also helps my subscribers to feel better about
getting a lot of information from me.

I hope this is useful!

I do agree with you but it also depends upon the niche you are in. Only testing and further tweaking as per the results will show that this strategy bear fruitful results.

I am brand new to all of this and reading through all of these comments was a great help – being a newbie can be frustrating as getting started is the toughest part (you have all been there I am sure) Thanks to all of you this email link issue is making more sense to me.

As a newbie I prefer to read the shorter emails and I find the source from where the email came seems to be more of an expert when there is not a ton of links in the email, as there is a focus within the email itself instead of a "yard full of links" which seems like a marketing scheme just to make a sale stick on something.

I think we’d need to take a look at your newsletter to see what the problem is. I’ve sent you a private email to get some more specifics from you, in case you are an AWeber user.