Comments on: 3 Tips For More Clicks and Website Traffic http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm Email Marketing Tips on the AWeber Blog Fri, 16 May 2008 20:51:29 +0000 http://wordpress.org/?v=2.3.3 By: Marc Kline http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36669 Marc Kline Fri, 09 May 2008 13:29:27 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36669 Ryan, I think we'd need to take a look at your newsletter to see what the problem is. I've sent you a private email to get some more specifics from you, in case you are an AWeber user. Ryan,

I think we’d need to take a look at your newsletter to see what the problem is. I’ve sent you a private email to get some more specifics from you, in case you are an AWeber user.

]]> By: Ryan http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36655 Ryan Thu, 08 May 2008 22:13:17 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36655 I tried to include some website navigation links in my newsletter. I put four button links on there and linked each to a different page. It keeps changing all the links to whatever link I did last. Do you know what may be causing this? I tried to include some website navigation links in my newsletter. I put four button links on there and linked each to a different page. It keeps changing all the links to whatever link I did last. Do you know what may be causing this?

]]> By: Mike http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36652 Mike Thu, 08 May 2008 20:48:21 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36652 Stay focused on why you contacted the person, and keep the links relative to it. You will find the suitable amount of links by following these simple rules. Stay focused on why you contacted the person, and keep the links relative to it. You will find the suitable amount of links by following these simple rules.

]]> By: Curt Graham http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36644 Curt Graham Thu, 08 May 2008 15:50:47 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36644 First, recipient perception affects the response. Long lists of anything including links turns people off because most are scanners. Long lists indicate a weakness in the business--subliminal--it just ain't doing so well. Second, since most customers are looking first for information it seems wise to not only make the links about information which is an extension of the info in the primary email message, but also provide a tag line to each link giving the reader a magnetic need to find out what the link is about---like, "If you want to learn about red haired lizards....." click here. Actual links rarely tell the reader what they will find when they click it. For them it's a guess. So, why not clue them in before they click. Readers respect the help you provide them---not wasting their time by linking to something that turns out not to be what they expected or wanted. First, recipient perception affects the response. Long lists of anything including links turns people off because most are scanners. Long lists indicate a weakness in the business–subliminal–it just ain’t doing so well.

Second, since most customers are looking first for information it seems wise to not only make the links about information which is an extension of the info in the primary email message, but also provide a tag line to each link giving the reader a magnetic need to find out what the link is about—like, "If you want to learn about red haired lizards….." click here. Actual links rarely tell the reader what they will find when they click it. For them it’s a guess. So, why not clue them in before they click. Readers respect the help you provide them—not wasting their time by linking to something that turns out not to be what they expected or wanted.

]]> By: davidmaxwel http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36638 davidmaxwel Thu, 08 May 2008 08:52:42 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36638 Hope this blog will help some one including me. The distinction you made is valuable and I think it is useful for every one if every one go through the blog. Thanks for sharing with us. Hope this blog will help some one including me. The distinction you made is valuable and I think it is useful for every one if every one go through the blog. Thanks for sharing with us.

]]> By: Dandarius http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36615 Dandarius Wed, 07 May 2008 21:22:35 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36615 We are launching the Interdependent Project which is an organization dedicated to the sustainability movement and we plan on not having too many links in our newsletters because we want our community to have a sense of safety - too many links are spamming and tacky if your organization is information based like ours. But if we were "selling" products then we would probably use more links because that is the expected norm and if someone subscribed to what they knew would be a sales list then the more links to products and information about how to get a particular item/service then the more helpful it is to the buyer. Thank you for sharing information with us and we wanted to say that we really appreciate AWebers service and community here. It's the best! We are launching the Interdependent Project which is an organization dedicated to the sustainability movement and we plan on not having too many links in our newsletters because we want our community to have a sense of safety - too many links are spamming and tacky if your organization is information based like ours. But if we were "selling" products then we would probably use more links because that is the expected norm and if someone subscribed to what they knew would be a sales list then the more links to products and information about how to get a particular item/service then the more helpful it is to the buyer. Thank you for sharing information with us and we wanted to say that we really appreciate AWebers service and community here. It’s the best!

]]> By: Maurizio Salvador http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36613 Maurizio Salvador Wed, 07 May 2008 20:42:42 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36613 Hi All, I agree with Christine McIvor - "Make the links a lighter colour so that they don’t stand out as much" OR.....Not have that Long Link String, have a simple - "Button" or "Visit Here" "View Here" "Visit, See or Go Here For Further Details" (If idea/similar idea is implemented give us a select option of more such cloaked/short strings) This would be less aggressive to reader and would also cloak the links for us. Best Regards Hi All,

I agree with Christine McIvor - "Make the links a lighter colour so that they don’t stand out as much"

OR…..Not have that Long Link String, have a simple -

"Button"

or

"Visit Here"

"View Here"

"Visit, See or Go Here For Further Details"

(If idea/similar idea is implemented give us a select option of more such cloaked/short strings)

This would be less aggressive to reader and would also cloak the links for us.

Best Regards

]]> By: Flora Morris Brown, Ph.D. http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36611 Flora Morris Brown, Ph.D. Wed, 07 May 2008 20:32:34 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36611 One of my challenges was getting subscribers of my newsletter over to my blog, and then leaving comments when they arrived. I've experienced success by doing the following: 1. Rather than just urge readers to visit my blog with a link to the home page of the blog, I've listed three blog titles with links to the posts that are most related to the topic of that newsletter issue. That has worked like a charm. Readers always click the specific related titles. 2. To get more comments on my blog I put a request on the last lesson of an e-course asking subscribers to post a review of the course over on my blog. Everyone who did got a free report. Not only have the comments increased, but by asking for a review of the course I got quality comments that I can use as testimonials on my website, newsletter and blog. One of my challenges was getting subscribers of my newsletter over to my blog, and then leaving comments when they arrived. I’ve experienced success by doing the following:

1. Rather than just urge readers to visit my blog with a link to the home page of the blog, I’ve listed three blog titles with links to the posts that are most related to the topic of that newsletter issue. That has worked like a charm. Readers always click the specific related titles.

2. To get more comments on my blog I put a request on the last lesson of an e-course asking subscribers to post a review of the course over on my blog. Everyone who did got a free report. Not only have the comments increased, but by asking for a review of the course I got quality comments that I can use as testimonials on my website, newsletter and blog.

]]> By: William http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36610 William Wed, 07 May 2008 19:12:36 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36610 Ryan, Wow! Of all the posters, YOURS is the comment that I saved in a dedicated document. I would really like to see your newsletter. What I've done in the past is to email an article, but have three links to other articles right underneath the header of the enclosed article. There is a one line description of each article. I include the links again at the end of the email. Click through rates are 67% on one of the three articles once the email itself is opened. Hope this helps someone. Ryan,

Wow! Of all the posters, YOURS is the comment that I saved in a dedicated document.

I would really like to see your newsletter.

What I’ve done in the past is to email an article, but have
three links to other articles right underneath the header
of the enclosed article. There is a one line description of
each article. I include the links again at the
end of the email.

Click through rates are 67% on one of the three articles once
the email itself is opened.

Hope this helps someone.

]]> By: Aaron Abber http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36608 Aaron Abber Wed, 07 May 2008 18:49:35 +0000 http://www.aweber.com/blog/email-template-design/3-tips-for-more-clicks-and-website-traffic.htm#comment-36608 @Bryan, Interesting point--I've never tried putting a link at the top of an email before I explained what it was about. I'll test it. Thanks. @Bryan,

Interesting point–I’ve never tried putting a link at the top of an email before I explained what it was about. I’ll test it. Thanks.

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