The Yin and Yang of Yoga Marketing

In ancient times, yoga was practiced by ascetics seeking higher consciousness.

Today, everyday folk perform their asanas in your studio – if they can find the time. Amid the thousand responsibilities of work and home, yoga can be overlooked.

But sometime in their day, your customers probably check their email. Finding a message from you can help bring their practice back into focus.

The Yoga Garden is a studio that email markets with a combination of diversity and sameness. Apply this balance to your own email marketing campaigns to keep your customers engaged, responding and staying on the path to enlightenment with you.

Use a Variety of Messages

Since email is a conversational medium, you don’t have to go for the hard sell the minute you have a customer’s permission to email. Instead, design series of messages that speak to the needs and interests of your customers.

You can do this in infinite ways. Here are three methods you can mix and match to get started.

Regular Newsletters

On a consistent basis, send an email packed with helpful information. Update customers on new classes and instructors; discuss the health benefits of each pose; address yoga for kids and injuries.

Give your subscribers knowledge they didn’t have before, along with a reason to practice.

Special Notices

Send these between your newsletters for information that can’t wait. Announce special events or cancellations, highlight special deals on retreats and share mentions of your studio in the press.

Follow-up Series

Create a list for each type of class you offer (Yoga for Strength, Qigong and so on). When members enroll at the beginning of each new rotation, ask them to sign up for that list.

With a follow-up series for each list, you can prepare students with tips they can use to succeed that particular discipline, clothing suggestions, links to buy any special equipment they’ll need and a short biography of their instructor.

Create Unity With Static Elements

Though your email efforts may include different types of messages, you can balance their differences by keeping some parts of every email the same. You’ll save time designing each email and the familiar format will create familiarity for subscribers.


Orienting Information
Provide your address, phone number, even a brief statement that lets them know what to expect.

Calls to Practice
Fill a column with upcoming workshops and your current roster of classes.

Signatures
Add personal connection with a signature from the studio owner or class instructors.

Pictures
Display close-ups of peaceful images for simple ambiance.

Attain Harmony With Templates

Perhaps the easiest and most effective way to create similarity among your emails is to create each in the same basic template.

AWeber customers have access to an ever-increasing library of email and web form templates. We recently added a matching, yoga-centric email/web form set in your choice of seven colors. Enjoy!

How Do You Email Yoga?

Do you have a yoga studio? What topics do you email your customers? How do you get them excited about your studio?

We’d love to read your ideas, so share them below!

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12 Comments

  1. Jenni P

    Very nice and bendy:)

    8/19/2010 4:36 pm
  2. Matt Owen

    I’m a social media marketer and have been looking for ways to help my Yoga teacher girlfriend grow her classes recently, so big thanks for the how-to guide. You’ve successfully restored the Harmony in my apartment!

    8/23/2010 5:42 am
  3. Lewi Glenis

    This was a very helpful article. Thank you for the tips. It’s rare to find info such as this for marketing in the holistic fields. Be blessed

    8/25/2010 3:12 pm
  4. Dan Ang

    I am new to affiliate marketing. Your article is definitely a very good start to help me in my brainstorming process for building relationships with my members.

    8/26/2010 5:51 am
  5. Thomas Retterbush

    I am postponing the inevitable, because I know I NEED to impliment an email marketing campaign, get an autoresponder and build a list. I guess I’m just somewhat overwhelmed.

    I am so busy working on my main site, link building, blog building and writing articles, that I don’t feel I have the time to launch an email campaign as well, even though it may be the most important aspect of my enterprise.

    I’m wondering how much time and money getting started with an email marketing management would cost me.

    I guess I’m going to take the time to investigate this first.

    8/27/2010 9:51 pm
  6. Amanda Gagnon

    Thomas ~ Here’s a suggestion to start quickly: open an account, put a web form and thank-you page on your site and use your blog articles as your emails by sending blog broadcasts.

    8/30/2010 7:50 am
  7. Chrisena Perry

    Although the focus is yoga, I found this information very helpful and informative. I can apply the same principles to my fitness coaching business.

    10/18/2010 2:14 pm
  8. vera

    How do you set up the thank you page and confirmations after setting up the web form for people to subscribe?
    thanks

    10/19/2010 2:39 am
  9. Justin Premick

    Vera,

    Information on setting up your thank you and confirmation page can be found in our Knowledge Base:

    http://www.aweber.com/faq/questions/277/How+Can+I+Change+My+Thank+You+Page%3F

    http://www.aweber.com/faq/questions/246/How+Do+I+Send+Subscribers+to+My+Website+After+Confirming%3F

    10/19/2010 1:15 pm | Follow me on Twitter
  10. salimah

    Hi – could you please show case more examples of Aweber services to holistic practitioners? thanks! PS I do borrow ideas from the other businesses and industries that you highlight.

    12/30/2010 8:08 pm
  11. Amanda Gagnon

    Salimah ~ Request noted. It’s good to hear we’re helpful!

    1/3/2011 10:15 am
  12. suhasini

    hi Amanda,

    That’s truly a help full post . however I am a bit curious to know that some says to keep it simple and if I am into portal development how can I induce these tips …It would be great if you can share some insight on that !

    Thanks
    Suhasini

    11/24/2011 5:24 am

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