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Update: Gmail Image Blocking And Caching
Posted By Amanda Gagnon On December 16, 2013 @ 3:48 pm In Email Marketing | 13 Comments
If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past.
This means more accurate reports of email opens from Gmail subscribers.
Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix.
This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before.
(If a subscriber doesn’t load images , no matter the email provider or service, opens aren’t reported.)
A note on timing: the Gmail updates rolling out currently and will extend to mobile apps in early 2014. That means any increases in open rates and engagement will occur gradually during that time period.
For those subscribers choosing to proactively disable images, don’t forget to make sure you apply useful, clear alt text  to any images in your emails.
Read the more technical explanation behind these updates on Gmail’s blog .
Also, if you haven’t used images in your emails in the past, consider this: adding even a simple logo will add significant accuracy  to your open rates, since all emails that include images can be tracked. You can still send plain text emails and add just a logo or image with the Plain Text HTML template .
Oh, and your images can be hosted on AWeber itself, for free – an unlimited number of them .
Article printed from Email Marketing Tips: http://www.aweber.com/blog
URL to article: http://www.aweber.com/blog/email-marketing/update-gmail-image-blocking-and-caching.htm
URLs in this post:
 If a subscriber doesn’t load images: http://www.aweber.com/blog/email-marketing/open-rates-and-image-blocking.htm
 details here: http://gmailblog.blogspot.com/2013/12/images-now-showing.html
 apply useful, clear alt text: https://help.aweber.com/entries/21719051-Why-Should-I-Always-Provide-Alternative-Text-for-My-Images-
 add significant accuracy: https://help.aweber.com/entries/21702717-Why-Is-My-Open-Rate-0-My-Message-Has-Been-Read-
 Plain Text HTML template: http://www.aweber.com/blog/email-marketing/plain-email-template.htm
 hosted on AWeber itself, for free – an unlimited number of them: http://www.aweber.com/blog/email-marketing/introducing-unlimited-image-storage.htm
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