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Tried and True Email Marketing Tips

Posted By Amanda Gagnon On May 11, 2010 @ 10:09 am In Buzz,Email Marketing | 7 Comments

No painted yellow lines exist on the road to email marketing [1] mastery. Blogs, books, and case studies are piled into mountains, and climbing them can be daunting.

Fortunately, your fellow email marketers have left signposts along the way. Their comments, tweets and reviews signal which resources they found most useful. Their comments add their voices into the discussion, making that resource even more valuable.

One hill in those mountains of resources is our own email marketing tips [2]. Our readers’ comments and tweets show which posts they appreciate most. Those posts are assembled below to give you insight into some of the biggest issues that could crop up in your path.

The Posts Most Traveled

'Do Not Reply' Address Don't Bother. [3]

“Do Not Reply” Address? Don’t Bother [3]

If you send emails from an address that doesn’t accept replies, you’re sabotaging your campaign and your relationship with subscribers.

This post and the responding comments explain the mistake you’re making and discuss the effects in detail.

3 Ways To Build Urgency In Email Subject Lines [4]

3 Ways To Build Urgency In Email Subject Lines [4]

A sense of urgency in your subject lines might prompt more subscribers to open your emails. Getting too dramatic, however, jeopardizes your credibility.

Find out how to strike the right balance with compelling, straightforward subject lines.

How to Market Like Nine Inch Nails [5]

How to Market Like Nine Inch Nails [5]

This industrial rock band has a marketing strategy as alternative as its sound. Email’s conversational, customizable nature means it’s an ideal medium for putting this strategy to use.

Read this post to discover ways you, too, can market like a rock star.

{!firstname}, Think Before You Personalize [6]

{!firstname}, Think Before You Personalize [6]

Personalizing emails with subscriber names has been reported to send opens and clicks skyrocketing. It might do the same for you – but it might also cause other problems.

Learn what they could be, and then discover some deeper, more useful ways to personalize.

How To Add an Opt-In Form to Your Facebook Page [7]

How to Add an Opt-In Form to Your Facebook Page [7]

This Facebook application lets you invite your entire contact list – and anyone else who visits your page – to sign up for your emails.

Watch the video in this post to find out how to set this up, step by step.

Engage Subscribers: Six Fun Email Ideas [8]

Engage Subscribers: Six Fun Email Ideas [8]

Written as a response to no-spend New Year’s resolutions, this post is appropriate for any time you hit a lull in sales. Instead of pushing discounts that customers don’t want and you can’t afford, use this time to build loyalty with these entertaining ideas.

Test Results: How Long Should Your From Line Be? [9]

Test Results: How Long Should Your From Line Be? [9]

Before customers even get to your subject line, they encounter your from line. But what do they see there?

Different ISPs have different cutoff points, so your from line might be chopped in a way that leaves subscribers questioning who you are. Find out how to rewrite your from line for maximum recognition.

If You’re Lost, Ask Us For Directions!

If you find yourself confused by anything in these posts, you are welcome to contact our helpful and friendly Customer Solutions team [10]. We’ll be happy to provide the best directions we can to guide you on your journey.

If, instead, you have a brilliant insight about any of these posts that you want to share, please feel free to leave your own comment. We look forward to reading your take on these topics!


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URLs in this post:

[1] email marketing: http://www.aweber.com

[2] email marketing tips: http://www.aweber.com/blog/

[3] Image: http://www.aweber.com/blog/email-marketing/do-not-reply-address-dont-bother.htm

[4] Image: http://www.aweber.com/blog/email-marketing/subject-line-urgency-3-ways.htm

[5] Image: http://www.aweber.com/blog/email-marketing/how-to-market-like-nine-inch-nails.htm

[6] Image: http://www.aweber.com/blog/email-marketing/smart-personalization.htm

[7] Image: http://www.aweber.com/blog/email-marketing/facebook-opt-in-form.htm

[8] Image: http://www.aweber.com/blog/email-marketing/engage-subscribers-fun.htm

[9] Image: http://www.aweber.com/blog/email-marketing/from-line-length.htm

[10] Customer Solutions team: http://www.aweber.com/contact-us.htm

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