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	<title>Comments on: Comment Spotlight: The Most Important Email Stat?</title>
	<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm</link>
	<description>Email Marketing Tips by AWeber</description>
	<pubDate>Fri, 29 Aug 2008 22:20:41 +0000</pubDate>
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		<title>By: Carlo Selorio</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16808</link>
		<dc:creator>Carlo Selorio</dc:creator>
		<pubDate>Mon, 29 Oct 2007 14:54:08 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16808</guid>
		<description>I've always keep track of conversions. Of my cickthroughs.

I think its the most important part of email marketing.

In the end that's why we use it in the first place...</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always keep track of conversions. Of my cickthroughs.</p>
<p>I think its the most important part of email marketing.</p>
<p>In the end that&#8217;s why we use it in the first place&#8230;</p>
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		<title>By: Justin Premick</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16804</link>
		<dc:creator>Justin Premick</dc:creator>
		<pubDate>Mon, 29 Oct 2007 13:17:25 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16804</guid>
		<description>Gidon,

Thanks, that's a good idea and something we should add to the other &lt;a href="/faq/categories/Customers/Messages/Tracking/" rel="nofollow"&gt;tracking information in the Knowledge Base.&lt;/a&gt;

Sira,

1. We've been split-testing text vs. image calls-to-action in our broadcasts to see which gets more clicks. Looks like you got a version with the image. Did you click it? ;)

2. For the boxes on our blog and elsewhere on our site, we use DIV tags and apply some CSS. You can &lt;a href="http://www.w3schools.com/tags/tag_div.asp" rel="nofollow"&gt;read more about DIV tags here.&lt;/a&gt;

Purple,

You can see a breakdown of your confirmations by time using &lt;a href="https://www.aweber.com/users/reports/verification_times" rel="nofollow"&gt;this report&lt;/a&gt; (requires login).

We don't currently offer that for open rates, but I'll let our developers know you're interested in seeing that :)

</description>
		<content:encoded><![CDATA[<p>Gidon,</p>
<p>Thanks, that&#8217;s a good idea and something we should add to the other <a href="/faq/categories/Customers/Messages/Tracking/" rel="nofollow">tracking information in the Knowledge Base.</a></p>
<p>Sira,</p>
<p>1. We&#8217;ve been split-testing text vs. image calls-to-action in our broadcasts to see which gets more clicks. Looks like you got a version with the image. Did you click it? <img src='http://www.aweber.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>2. For the boxes on our blog and elsewhere on our site, we use DIV tags and apply some CSS. You can <a href="http://www.w3schools.com/tags/tag_div.asp" rel="nofollow">read more about DIV tags here.</a></p>
<p>Purple,</p>
<p>You can see a breakdown of your confirmations by time using <a href="https://www.aweber.com/users/reports/verification_times" rel="nofollow">this report</a> (requires login).</p>
<p>We don&#8217;t currently offer that for open rates, but I&#8217;ll let our developers know you&#8217;re interested in seeing that <img src='http://www.aweber.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Stacey Barr</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16795</link>
		<dc:creator>Stacey Barr</dc:creator>
		<pubDate>Mon, 29 Oct 2007 07:44:05 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16795</guid>
		<description>I agree - there can never be one ultimate measure of campaign performance. And I really advocate that before anyone decides which measures they really need, they'll find it valuable to first write down the questions they have about their campaign performance.

As Andrew says in his comment above, he's got different purposes for different campaigns, and that means he'll have different questions he wants answered about how each campaign works.

And so the questions depend on purpose. Do we all think clearly about the purpose of each campaign before we design and run it?</description>
		<content:encoded><![CDATA[<p>I agree - there can never be one ultimate measure of campaign performance. And I really advocate that before anyone decides which measures they really need, they&#8217;ll find it valuable to first write down the questions they have about their campaign performance.</p>
<p>As Andrew says in his comment above, he&#8217;s got different purposes for different campaigns, and that means he&#8217;ll have different questions he wants answered about how each campaign works.</p>
<p>And so the questions depend on purpose. Do we all think clearly about the purpose of each campaign before we design and run it?</p>
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		<title>By: Sira Sudhikam</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16769</link>
		<dc:creator>Sira Sudhikam</dc:creator>
		<pubDate>Sun, 28 Oct 2007 02:20:27 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16769</guid>
		<description>Dear Justin,

Yes, I tend to agree with your comment that the changes of the parameters tend to give us insight on how we are doing with our campaign.

Just of my curiosity,

1. Why would you should the &#34;Read More&#34; button which is a graphic than a ususal HTML link in your broadcast message? Some (I guess almost all now) email programs have a &#34;picture&#34; blocker. So how could you reach your readers who do not allow your button to be appear.

2. How could I create a highlight box (the light blue box) as you have done on your latest broadcast.

Thank you in advance</description>
		<content:encoded><![CDATA[<p>Dear Justin,</p>
<p>Yes, I tend to agree with your comment that the changes of the parameters tend to give us insight on how we are doing with our campaign.</p>
<p>Just of my curiosity,</p>
<p>1. Why would you should the &quot;Read More&quot; button which is a graphic than a ususal HTML link in your broadcast message? Some (I guess almost all now) email programs have a &quot;picture&quot; blocker. So how could you reach your readers who do not allow your button to be appear.</p>
<p>2. How could I create a highlight box (the light blue box) as you have done on your latest broadcast.</p>
<p>Thank you in advance</p>
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		<title>By: Gidon Ariel</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16766</link>
		<dc:creator>Gidon Ariel</dc:creator>
		<pubDate>Sat, 27 Oct 2007 22:44:13 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16766</guid>
		<description>This Basic Stats table is an excellent presentation for a relative newbie. I suggest fleshing it out a little and giving it its own page.</description>
		<content:encoded><![CDATA[<p>This Basic Stats table is an excellent presentation for a relative newbie. I suggest fleshing it out a little and giving it its own page.</p>
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		<title>By: PurpleRain</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16754</link>
		<dc:creator>PurpleRain</dc:creator>
		<pubDate>Sat, 27 Oct 2007 18:15:41 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16754</guid>
		<description>I would like to see the Verifying Opt-In and Open Rate report/statistics in such manner:
How much % verified/open in 24 hours after subscription/broadcast
...in 48 hours
...in 72 hours
...in a week

So that we can know that (Especially Open Rate) there are actually how many people we can strongly influence within our control. 

Those who open message within 24 hours tend to be closer to us. For example I have a list that its open rate is around 50%, half of it open within 24 hour since I made the broadcast. I observe it by myself, if there is a report function for this it will be nice.

It means that, 25% of my subscribers will open within 24 hour after the message was broadcasted. But to climb up to 50%, it takes whole week to achieve that.

So it gave me a signal:
1. I have 500 subscribers (and growing around 20 people a day), but I can only influence half of them, because another half of them never open my email!
2. Among these 250, 125 of them will open my message &#34;on the spot&#34; once they check their mail, because they open the mail within 24 hour.
3. Another 125 of them, they just take their time. It will take a total of 7 days for them all to open up the message.

If Aweber can provide report as stated above, then I know I should focus on those first 25% who open my email within 24 hour, they are my fans and supporters. If I have any price and offer, I should bear them in mind when I make decision.

For example, take my case:
25% open within 24 hour

Let's say, assumed that another 15% will open within subsequent 48 hours, it means that:
40% of my list will open within 3 days after message has been broadcasted. another 10% will take remaining 4 days.
It also means that, from the total number who opens my message, 80% open within first 3 days.

So now if I wana make a product launch and made an offer, I should only target the 80% population.
My offer should have a maximum of 3 days, because it is the time frame most of my list open the message.

Am I clear enough on making my point? If not please ask.</description>
		<content:encoded><![CDATA[<p>I would like to see the Verifying Opt-In and Open Rate report/statistics in such manner:<br />
How much % verified/open in 24 hours after subscription/broadcast<br />
&#8230;in 48 hours<br />
&#8230;in 72 hours<br />
&#8230;in a week</p>
<p>So that we can know that (Especially Open Rate) there are actually how many people we can strongly influence within our control. </p>
<p>Those who open message within 24 hours tend to be closer to us. For example I have a list that its open rate is around 50%, half of it open within 24 hour since I made the broadcast. I observe it by myself, if there is a report function for this it will be nice.</p>
<p>It means that, 25% of my subscribers will open within 24 hour after the message was broadcasted. But to climb up to 50%, it takes whole week to achieve that.</p>
<p>So it gave me a signal:<br />
1. I have 500 subscribers (and growing around 20 people a day), but I can only influence half of them, because another half of them never open my email!<br />
2. Among these 250, 125 of them will open my message &quot;on the spot&quot; once they check their mail, because they open the mail within 24 hour.<br />
3. Another 125 of them, they just take their time. It will take a total of 7 days for them all to open up the message.</p>
<p>If Aweber can provide report as stated above, then I know I should focus on those first 25% who open my email within 24 hour, they are my fans and supporters. If I have any price and offer, I should bear them in mind when I make decision.</p>
<p>For example, take my case:<br />
25% open within 24 hour</p>
<p>Let&#8217;s say, assumed that another 15% will open within subsequent 48 hours, it means that:<br />
40% of my list will open within 3 days after message has been broadcasted. another 10% will take remaining 4 days.<br />
It also means that, from the total number who opens my message, 80% open within first 3 days.</p>
<p>So now if I wana make a product launch and made an offer, I should only target the 80% population.<br />
My offer should have a maximum of 3 days, because it is the time frame most of my list open the message.</p>
<p>Am I clear enough on making my point? If not please ask.</p>
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		<title>By: Andrew Foss</title>
		<link>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16709</link>
		<dc:creator>Andrew Foss</dc:creator>
		<pubDate>Fri, 26 Oct 2007 13:17:06 +0000</pubDate>
		<guid>http://www.aweber.com/blog/email-marketing/the-most-important-email-stat.htm#comment-16709</guid>
		<description>One Best Stat? No - It completely depends on the campaign. I promote in 6 different markets, each with different customer types. Some, I am looking to develop through multi-stage campaigns. Consumers, I am looking to convert as quickly and as oftyen as possible. 

I also use email to test: my landing pages, specifics about my email, etc. I use all the stats I can get in order to improve my understanding of what is going on - with the final desired result of increased sales conversion. 

It just depends on what you hope to accomplish</description>
		<content:encoded><![CDATA[<p>One Best Stat? No - It completely depends on the campaign. I promote in 6 different markets, each with different customer types. Some, I am looking to develop through multi-stage campaigns. Consumers, I am looking to convert as quickly and as oftyen as possible. </p>
<p>I also use email to test: my landing pages, specifics about my email, etc. I use all the stats I can get in order to improve my understanding of what is going on - with the final desired result of increased sales conversion. </p>
<p>It just depends on what you hope to accomplish</p>
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