A good thing to remember when testing is to never try one headline on one list and another headline on another list and try to compare results.

The difference in results between lists can be astronomical, like in this recent mailing I did.

I sent out an email about Blog Rush, the new blog traffic exchange that John Reese is launching, two three of my lists.

List 1: 14% clickthrough
List 2: 15% clickthrough
List 3: 0.6% clickthrough (with 1 unsubscriber and one spam complaint)

I should have expected it as the two first lists are from free giveaway signups where I suspect a large number of the people are marketers. The third list is for a newsletter on a shopping site I have, probably very few marketers.

Always good to remember when you start testing to have the right product for the right list.

Well, I think most of net marketers out there do not test.

I strongly believe that success in net marketing is hidden in bringing the right traffic to your site and then driving it correctly where you want.

In order to do this you have to test and then retest the best results from the first test. Then again retest and so on… until you achieve optimization for your web pages based on your desired course of action.

I use Kaizentrack software for my tests. I would suggest it to everyone you gets serious about testing.

See also the Crazy Egg service (type crazy egg in google). You could get thermographs of the higher clickthrough rates in your site with this service.

I prefer taguchi testing for my tests. Search out for taguchi testing and you want lose.

Thank you.

Aweber is one of the better services on the web, which allows me to reach a wider audience. Convincing contacts to click through is extremely important to both me and the client because it’s the only way they are going to learn about how I can help them with their software problems.

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