Comments on: Restaurant Marketing: 5 List-Building Ideas http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm Email Marketing Tips and Best Practices: AWeber Blog Wed, 15 Feb 2012 14:21:31 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Gee http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-57711 Gee Fri, 18 Feb 2011 22:04:21 +0000 http://www.aweber.com/blog/?p=1985#comment-57711 Hey Great article. Some very useful tips here. I am about to approach a series of restaurants so I WILL BE TRYING OUT THESE IDEAS. Hey

Great article. Some very useful tips here.

I am about to approach a series of restaurants so I WILL BE TRYING OUT THESE IDEAS.

]]> By: Desmond Herbert http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-54937 Desmond Herbert Sun, 09 Jan 2011 01:30:53 +0000 http://www.aweber.com/blog/?p=1985#comment-54937 Great article. I am speaking to restaurants in the coming weeks to give them some advice on their online marketing. Great article. I am speaking to restaurants in the coming weeks to give them some advice on their online marketing.

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-46163 Justin Premick Thu, 11 Mar 2010 14:53:58 +0000 http://www.aweber.com/blog/?p=1985#comment-46163 Brian, Printing the opt-in on the receipt is an interesting idea, though I wonder if (a) the limited space makes it difficult to sell the email signup and (b) if most restaurants are able to make such a change to their receipts easily. I completely agree about getting server buy-in - if your people are taking good care of customers, and they make a good case at the end of the night for the signup, you'll see far better results. I'd make sure that any such contest only rewarded <b>confirmed</b> signups, though, as a contest brings along an incentive for servers to fill out the email part themselves on their receipts. Brian,

Printing the opt-in on the receipt is an interesting idea, though I wonder if (a) the limited space makes it difficult to sell the email signup and (b) if most restaurants are able to make such a change to their receipts easily.

I completely agree about getting server buy-in – if your people are taking good care of customers, and they make a good case at the end of the night for the signup, you’ll see far better results. I’d make sure that any such contest only rewarded confirmed signups, though, as a contest brings along an incentive for servers to fill out the email part themselves on their receipts.

]]> By: Brian Haugen http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-46161 Brian Haugen Thu, 11 Mar 2010 14:48:09 +0000 http://www.aweber.com/blog/?p=1985#comment-46161 I've seen some servers specifically call attention to the email opt-in when they bring the check. If the restaurant management can come up with a good promotion that's actually worth talking about, servers won't be afraid to bring it up to guests. (You bet that I filled mine out to receive the 50% off my next meal) Also, I think it gets a little more attention when the opt-in is printed on the actual credit card slip, rather than a separate piece of paper. Here's a blog post I wrote with 20 email list building ideas, though they aren't specific to restaurants: http://priorityresults.com/blog/20-email-newsletter-list-building-ideas/ I’ve seen some servers specifically call attention to the email opt-in when they bring the check. If the restaurant management can come up with a good promotion that’s actually worth talking about, servers won’t be afraid to bring it up to guests. (You bet that I filled mine out to receive the 50% off my next meal)

Also, I think it gets a little more attention when the opt-in is printed on the actual credit card slip, rather than a separate piece of paper.

Here’s a blog post I wrote with 20 email list building ideas, though they aren’t specific to restaurants: http://priorityresults.com/blog/20-email-newsletter-list-building-ideas/

]]> By: Subba http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-45341 Subba Tue, 05 Jan 2010 15:23:27 +0000 http://www.aweber.com/blog/?p=1985#comment-45341 For in-store collection of customer email opt-in's, portable electronic handhelds (such as the ones from Sterizon) is worth mentioning. They provide direct integration with AWeber. Also, if the restaurant can afford it, a kiosk for eclub enrollment may also be worth looking at. Collecting emails at the restaurant has much higher opt-in rates compared to others, as the customer who dine at your restaurant are more likely to sign up to receive offers than others. For in-store collection of customer email opt-in’s, portable electronic handhelds (such as the ones from Sterizon) is worth mentioning. They provide direct integration with AWeber. Also, if the restaurant can afford it, a kiosk for eclub enrollment may also be worth looking at.

Collecting emails at the restaurant has much higher opt-in rates compared to others, as the customer who dine at your restaurant are more likely to sign up to receive offers than others.

]]> By: Email Marketing Essentials for Restaurants http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-45320 Email Marketing Essentials for Restaurants Mon, 04 Jan 2010 18:20:18 +0000 http://www.aweber.com/blog/?p=1985#comment-45320 [...] You’ve got your lists set up. You’re broadcasting menu changes, special events and coupons. Your regulars are responding and new customers are subscribing. [...] [...] You’ve got your lists set up. You’re broadcasting menu changes, special events and coupons. Your regulars are responding and new customers are subscribing. [...]

]]> By: Jeffrey Summers http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-41144 Jeffrey Summers Tue, 09 Dec 2008 23:05:49 +0000 http://www.aweber.com/blog/?p=1985#comment-41144 Coupons or discounts are not necessary and are the absolute worst thing you can do for your business. Ken outlines several ways to accomplish your subscriber goals without them. Discounts just damage your business on too many levels for you to ever recover from. This may be counter-intuitive for most of you, but people don't want coupons, they want value. Remember, the best way to have people talk about you is to give them something (valuable) to talk about. Coupons or discounts are not necessary and are the absolute worst thing you can do for your business. Ken outlines several ways to accomplish your subscriber goals without them. Discounts just damage your business on too many levels for you to ever recover from. This may be counter-intuitive for most of you, but people don’t want coupons, they want value.

Remember, the best way to have people talk about you is to give them something (valuable) to talk about.

]]> By: Ken Burgin http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-41126 Ken Burgin Sun, 07 Dec 2008 22:30:21 +0000 http://www.aweber.com/blog/?p=1985#comment-41126 There's nothing like a good juicy bribe to get people to subscribe. It may be a voucher of some sort, but a useful E-book or Guide may also do the trick. At my site I have a free download of a 'Restaurant Cost Control Ebook' that is a magnet to get people subscribing - works non-stop day and night. See the home page at http://www.ProfitableHospitality.com A restaurant, bar or function venue could offer as a download: - 'Insider Guide' to the 20 Best Places to Visit in our Town - 99 Ways to Make Your Wedding Fuss-free and Fantastic - 25 Ways to Organise a Brilliant Party for Work - Cafe Troppo's 20 Favourite Desserts - Recipes and Pictures - Bar Troppo's Summer Cocktail Guide - Shake and Make - Chef Nino's Favourite 12 Favourite Italian Recipes etc etc - you get the idea! There’s nothing like a good juicy bribe to get people to subscribe. It may be a voucher of some sort, but a useful E-book or Guide may also do the trick. At my site I have a free download of a ‘Restaurant Cost Control Ebook’ that is a magnet to get people subscribing – works non-stop day and night. See the home page at http://www.ProfitableHospitality.com

A restaurant, bar or function venue could offer as a download:

- ‘Insider Guide’ to the 20 Best Places to Visit in our Town
- 99 Ways to Make Your Wedding Fuss-free and Fantastic
- 25 Ways to Organise a Brilliant Party for Work
- Cafe Troppo’s 20 Favourite Desserts – Recipes and Pictures
- Bar Troppo’s Summer Cocktail Guide – Shake and Make
- Chef Nino’s Favourite 12 Favourite Italian Recipes

etc etc – you get the idea!

]]> By: Johnnie Green http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-41078 Johnnie Green Wed, 03 Dec 2008 06:52:08 +0000 http://www.aweber.com/blog/?p=1985#comment-41078 If I was a waiter, I will first serve them refreshment while they are waiting on their order. Then meal and make sure I am available for any other service that needed. End of the meal, I will present the receipt and ask them "how they enjoy their meal and service. Then I will ask them if I could get their e-mail to send them update special meal deals in the future. If I was a waiter, I will first serve them refreshment while they are waiting on their order. Then meal and make sure I am available for any other service that needed. End of the meal, I will present the receipt and ask them "how they enjoy their meal and service. Then I will ask them if I could get their e-mail to send them update special meal deals in the future.

]]> By: Ron Davies http://www.aweber.com/blog/email-marketing/restaurant-marketing-5-list-building-ideas.htm/comment-page-1#comment-40751 Ron Davies Tue, 04 Nov 2008 17:03:32 +0000 http://www.aweber.com/blog/?p=1985#comment-40751 Hi Justin, I couldn't figure out where to put this, and you had sent me an email a while back looking for ideas and suggestions. Well procrastination got the better of me, and I put it off. Here it is: How about a "search & replace" feature that was campaign or series-wide? This would be a huge help when there is a price change, a site url change etc. I have 75 messages in one of my campaigns, all of which have prices in them. Would be cool if I could just search and replace the whole seaies of 75 from a single dialogue. Don't know if it's possible, but would be awesome! Hi Justin,

I couldn’t figure out where to put this, and you had sent me an email a while back looking for ideas and suggestions. Well procrastination got the better of me, and I put it off. Here it is:

How about a "search & replace" feature that was campaign or series-wide? This would be a huge help when there is a price change, a site url change etc. I have 75 messages in one of my campaigns, all of which have prices in them.

Would be cool if I could just search and replace the whole seaies of 75 from a single dialogue.

Don’t know if it’s possible, but would be awesome!

]]>