The content that you describe can certainly be applied to any type of business and highlights to customers that the business cares about its customers as it depicts great customer service standards.

I would love to read your suggestions for tourism companies and for wine industries. They are always very helpful.

Regards!

I would add to the above points, a short 60 sec video or so to show the ambiance of the restaurant, especially at a peak hour!

Rememeber that you can upload those videos on youtube and then embed it into your restaurant site.

Show the patrons eating plus the chef doing his tricks in the kitchen and so forth.

That could work wonders for traffic!

Thanks for this. One of the things I love about posts like this is that with a little creative thinking (out of the box) one can repurpose the concept to fit their own business:

Many of your ideas here can help any brick and mortar business where repeat customers is a part of their necessary revenue.

A menu or catalog of any kind of products is a great resource which can also be converted to PDF, Slideshow, Video, or other formats to be posted on other social media community sties.

Coupons are great for getting attention and repeat, as well as first time business. We have found this is one of the greatest ways that the legends and pioneers of Advertising used well to track the effectiveness of their Ad copy (headlines, bullets, calls to action) One thing we are working on with a client right now is developing coupons or ads that lead to identical looking lead capture pages, but are actually different html pages with hidden ?keyed? code in the forms so we know which headlines are out performing others.

Also, we have implemented directions on our sites, but this part of your post reminds me of how important it is to using our physical address on sales pages to reveal our legitimacy ? adding to credibility

The Gift Card concept has been used by us and some of our clients in the information, education or coaching products as well. It doesn?t have to be limited to physical products.

Pictures can also be tagged to bring in traffic from search engines. Using quality, well ?tagged pictures can drive specific traffic to your site.

Almost everything you list here is loaded with customer service, which is really the key for many businesses, both online and offline.

We have included many of these ideas, and you ask, ?which of these do you think customers look for the most? and anyone in sales and marketing, especially those who write copy and ads for direct response know that that the answer to this question is:

Customers look for the elements they desire most. Using the other tools to find out what your client base desires most is the key to continually improving your service and sustaining the longevity of your business.

Thanks for these ideas. I have some friends who own restaurants and I will forward this post to them.

(offline email capture!)

And offers one free meal next time they dine with clients friends etc.

Most restaurant emails I see are just SELLING stuff, not sharing who they are. A comment or two about a new staff member, cool piece of equipment, a special event or unusual ingredient makes the content much more interesting.