Great article but i would add what has helped me over the past year in my newsletter.

1. Build trust with readers because people buy from those they know and trust.
2. Become a leader and an expert. People respect, follow and buy from leaders and experts.

3. Diversify your real estate business with teleclasses, workshops, seminars and also sell electronic products like reports and ebooks. Those that dont buy a house could easily purchase an ebook on how to save money on their first purchase. Thats working less for more!

4. Give them great information, articles, resources. Become the leader and the resource for your market and then promote yourself!

5. Send out a weekly packed newsletter with educational material, send solo emails promoting your reports, classes, seminars, etc.

6. Create an affiliate program on your website. Those that recommend your services get a piece of the pie.

Well.. Those are my tips!

Diana

Buying a property is a huge financial risk/investment.

Number 1 concern: What is the market likely to do in the future?
Assuming you’re not clairvoyant, the next best thing an agent can offer is an analysis of the LOCAL real estate market.

This is how you differentiate yourself from thousands of other agents. In effect, you become an expert in the geographical area that the buyers are interested in.

Another concern: What are interests rates going? Offer an analysis of some sort.

[...] In Real Estate Email Tips, Pt. 1 - Don’t Do This!, Justin Premick writes about the importance of setting goals when planning your email marketing campaign. He also stresses that in order to differentiate yourself from other agents, you have to do more than just show subscribers pictures of homes. That’s what everyone else does. To differentiate yourself, you must go above and beyond. The thing is… there’s a lot more to buying a house than picking the one that looks pretty on the computer. And there are a lot of places that subscribers can view house listings already, on a timeline that they choose. [...]

Realtors need to offer their cell phone number, a video of them speaking personally to the person visiting the site, and a fun incentive to stick around (stickiness of the page) the site, including, but not limited to, video games, a free report, a poll, perhaps include a funny video and an updated blog or quote or prize for daily visitors to get them returning.

It seems that realtors have such inflated egos with their fancy suits, latest hairstyle that looks ridiculous, especially the ‘Jennifer Anniston’ doo when everyone else is doing this and it’s boring to begin with, anda their fancy credentials, that they seem as if they’re participating in their own myth.

Be down to earth. Be fun. Be accessible. Offer free help. Establish trust and reliabliity.

Thanks for the is article. It is well written and informative and we can all use this advice.

Not a realtor but might become one one day

By keeping "Top of Mind" with prospects, it will allow you to build a relationship with the prospect, whether they are buying or selling. Email and direct mail used together can be a powerful 1-2 punch.

Consider adding a direct mail component to your campaigns. By approaching them from multiple mediums, you increase your chances for a future contact.

Call Capture systems can gather mailing address information that you can use to supplement your database of contacts.

Hope this helps..

Great Articles Justin,

I especially liked the line that the realtor has not

"given me any reason to contact you over the hundreds of other agents in your area…"

This line hit the nail on the head for me. Give the potential client a reason to open up your weekly emails, maybe because you offer great information about future plans in the area, info on clubs and social groups, testimonials of happy buyers and sellers, discount coupons to local suppliers etc in addition to new listings.

Developing a relationship within a newsletter campaign puts your name in the forefront of potential customers, so when they decide to take the next step you should be the one they turn to.

Great job.
P.S. I don’t see realtors using case studies as part of their marketing plans anymore?

I haven’t tried AWeber yet but I have been using drip email campaigns and they are intially time consuming to set up, but once it is set up it is a real time saver and pays off very quickly. I’ll probably give this service a try in the near future.

I haven’t done much with videos. My drip email includes the same or similar information I put in my blog entries. I recommend starting a blog, read other people’s blogs to get an idea of what looks good to you and what doesn’t, see what other people are blogging about, and then put together your drip email campaign and start managing your blog at the same time - killl two birds at the same time while building more traffic to your website - you do have a website right? You will be increasing your blog traffic, creating drip emails, getting customers to return to your site and submitting info a couple of different directions at the same time. Visit my website, request some information about a home, and you will start receiving my drip emails as an example….