Comments on: Real Estate Email Tips, Pt. 1 - Don’t Do This! http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm Email Marketing Tips by AWeber Tue, 02 Dec 2008 17:45:29 +0000 http://wordpress.org/?v=2.6.1 By: 5 Articles To Help You Earn More Commissions http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40688 5 Articles To Help You Earn More Commissions Thu, 30 Oct 2008 16:15:50 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40688 [...] * Real Estate Email Tips: Don’t Do This [...] [...] * Real Estate Email Tips: Don’t Do This [...]

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40555 Justin Premick Tue, 21 Oct 2008 14:21:35 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40555 Joan, That's something I strongly discourage you from doing. In addition to being prohibited at AWeber (see our <a title="AWeber Service Agreement" href="http://www.aweber.com/service-agreement.htm" rel="nofollow">Service Agreement</a> and <a title="Can I Use Purchased Leads?" href="http://www.aweber.com/faq/questions/163/Can+I+Import+and+Use+Purchased+Leads%3F" rel="nofollow">Knowledge Base</a>), buying email addresses is spamming and simply not a good idea (see <a title="The Ugly Truth About Buying Email Lists" href="http://www.aweber.com/blog/email-deliverability/buying-email-lists-the-ugly-truth.htm" rel="nofollow">this post</a> on our blog). CAN-SPAM compliant or not, buying email lists will bring you nothing but headache. Joan,

That’s something I strongly discourage you from doing.

In addition to being prohibited at AWeber (see our Service Agreement and Knowledge Base), buying email addresses is spamming and simply not a good idea (see this post on our blog).

CAN-SPAM compliant or not, buying email lists will bring you nothing but headache.

]]> By: Joan D. http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40553 Joan D. Tue, 21 Oct 2008 05:20:52 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40553 Justin, Your blog series mentions much about methods & tips for us (brokers) to use email marketing towards our real estate buyers/ sellers....what about email marketing directly to other real estate brokers? I see others doing this to promote listings, open houses, etc. I looked into doing this on my own and found some services that wanted upwards of $100 to send out 1 email to brokers around me but this isn't a longterm, ongoing solution that the email medium offers. I found a database/ list of over 1,000,000 USA real estate agents & brokers for $47, which is the same one used by the companies that charge hundreds of dollars to send out a couple of messages. If I purchase it then I own it and can send to it as I see fit. Has anyone else had success with this? I looked it over and it is Can Spam compliant: http://brokerbroadcast.com/cf/agentlist.htm Any thoughts? Thanks! Justin,

Your blog series mentions much about methods & tips for us (brokers) to use email marketing towards our real estate buyers/ sellers….what about email marketing directly to other real estate brokers?

I see others doing this to promote listings, open houses, etc. I looked into doing this on my own and found some services that wanted upwards of $100 to send out 1 email to brokers around me but this isn’t a longterm, ongoing solution that the email medium offers.

I found a database/ list of over 1,000,000 USA real estate agents & brokers for $47, which is the same one used by the companies that charge hundreds of dollars to send out a couple of messages. If I purchase it then I own it and can send to it as I see fit. Has anyone else had success with this?

I looked it over and it is Can Spam compliant:

http://brokerbroadcast.com/cf/agentlist.htm

Any thoughts?

Thanks!

]]> By: Colby http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40472 Colby Sat, 11 Oct 2008 03:34:46 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40472 The question many real estate brokers have is at what point should we prompt a visiting home buyer/ seller to provide their contact info or email address? Should Realtors or Agents ask for the site visitors name and email address prior to allowing them to view any real estate or should they be allowed to view x number of properties before having to register? Collecting visitors email addresses via newsletter signup or waiting for inquiries doesn't always produce such great results. If you "open it all up" you end up having a ton of visitors (even real estate brokers) using your MLS data web site as a research tool. I am in favor of allowing 5-7 clicks before prompting them to sign-in. The question many real estate brokers have is at what point should we prompt a visiting home buyer/ seller to provide their contact info or email address? Should Realtors or Agents ask for the site visitors name and email address prior to allowing them to view any real estate or should they be allowed to view x number of properties before having to register? Collecting visitors email addresses via newsletter signup or waiting for inquiries doesn’t always produce such great results. If you "open it all up" you end up having a ton of visitors (even real estate brokers) using your MLS data web site as a research tool. I am in favor of allowing 5-7 clicks before prompting them to sign-in.

]]> By: Five Content Ideas for Real Estate Emails - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40380 Five Content Ideas for Real Estate Emails - Inbox Ideas: Email Marketing Tips by AWeber Mon, 29 Sep 2008 20:15:55 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40380 [...] post about Real Estate email marketing talked about what’s wrong with a lot of [...] [...] post about Real Estate email marketing talked about what’s wrong with a lot of [...]

]]> By: John Cobb http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40314 John Cobb Mon, 22 Sep 2008 20:13:40 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40314 I haven't done much with videos. My drip email includes the same or similar information I put in my blog entries. I recommend starting a blog, read other people's blogs to get an idea of what looks good to you and what doesn't, see what other people are blogging about, and then put together your drip email campaign and start managing your blog at the same time - killl two birds at the same time while building more traffic to your website - you do have a website right? You will be increasing your blog traffic, creating drip emails, getting customers to return to your site and submitting info a couple of different directions at the same time. Visit my website, request some information about a home, and you will start receiving my drip emails as an example.... I haven’t done much with videos. My drip email includes the same or similar information I put in my blog entries. I recommend starting a blog, read other people’s blogs to get an idea of what looks good to you and what doesn’t, see what other people are blogging about, and then put together your drip email campaign and start managing your blog at the same time - killl two birds at the same time while building more traffic to your website - you do have a website right? You will be increasing your blog traffic, creating drip emails, getting customers to return to your site and submitting info a couple of different directions at the same time. Visit my website, request some information about a home, and you will start receiving my drip emails as an example….

]]> By: Donavan http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40313 Donavan Mon, 22 Sep 2008 17:53:13 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-40313 I want to get started on a Drip campaign. What is the best article or tutorial I can read to get started? I want to do about five emails spaced a week apart. Also, I want to embed video into my email newsletters. Should I just add a link to YouTube or is there a better way? I want to get started on a Drip campaign. What is the best article or tutorial I can read to get started? I want to do about five emails spaced a week apart. Also, I want to embed video into my email newsletters. Should I just add a link to YouTube or is there a better way?

]]> By: John Cobb http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-38784 John Cobb Thu, 10 Jul 2008 20:14:11 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-38784 I haven't tried AWeber yet but I have been using drip email campaigns and they are intially time consuming to set up, but once it is set up it is a real time saver and pays off very quickly. I'll probably give this service a try in the near future. I haven’t tried AWeber yet but I have been using drip email campaigns and they are intially time consuming to set up, but once it is set up it is a real time saver and pays off very quickly. I’ll probably give this service a try in the near future.

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-10775 Justin Premick Mon, 18 Jun 2007 13:47:39 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-10775 Maria, Case studies are definitely a tool that realtors could use. They're a great way to provide an example of how others are benefiting from your services, and testimonials naturally work their way into case studies. Another possibility would be to blog a client's home purchase (or home sale), from their first meeting with you to the closing. This would give you the opportunity to work in advice/tips/testimonials with the story, as well as show potential customers all the work that you do on their behalf. Maria,

Case studies are definitely a tool that realtors could use. They’re a great way to provide an example of how others are benefiting from your services, and testimonials naturally work their way into case studies.

Another possibility would be to blog a client’s home purchase (or home sale), from their first meeting with you to the closing. This would give you the opportunity to work in advice/tips/testimonials with the story, as well as show potential customers all the work that you do on their behalf.

]]> By: Maria Porter http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-10674 Maria Porter Sun, 17 Jun 2007 18:29:34 +0000 http://www.aweber.com/blog/email-marketing/real-estate-email-tips-dont-do-this.htm#comment-10674 Great Articles Justin, I especially liked the line that the realtor has not "given me any reason to contact you over the hundreds of other agents in your area..." This line hit the nail on the head for me. Give the potential client a reason to open up your weekly emails, maybe because you offer great information about future plans in the area, info on clubs and social groups, testimonials of happy buyers and sellers, discount coupons to local suppliers etc in addition to new listings. Developing a relationship within a newsletter campaign puts your name in the forefront of potential customers, so when they decide to take the next step you should be the one they turn to. Great job. P.S. I don't see realtors using case studies as part of their marketing plans anymore? Great Articles Justin,

I especially liked the line that the realtor has not

"given me any reason to contact you over the hundreds of other agents in your area…"

This line hit the nail on the head for me. Give the potential client a reason to open up your weekly emails, maybe because you offer great information about future plans in the area, info on clubs and social groups, testimonials of happy buyers and sellers, discount coupons to local suppliers etc in addition to new listings.

Developing a relationship within a newsletter campaign puts your name in the forefront of potential customers, so when they decide to take the next step you should be the one they turn to.

Great job.
P.S. I don’t see realtors using case studies as part of their marketing plans anymore?

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