Our First Year of Blogging: Looking Back
Email Marketing - Justin Premick - July 17th, 2007 - Permalink
Wow, that was fast.
A year ago this week, we launched this blog.
It seems like just yesterday we were talking about adding a blog to our educational resources, and just like that, here we are.
So What’s Been Done On This Blog In The Last Year?
Since the blog went up, we’ve…
…put forth a lot of food for thought when it comes to your email marketing and deliverability — over 120 posts to date. …benefited from hearing the views of you and other business owners — over 1500 comments’ worth!
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Note: we’ve also gotten our share of fake comments:
…so if you submitted a comment that Akismet gobbled up as spam, sorry about that. |
Most importantly, we’ve helped countless small businesses make their email marketing campaigns even more successful.
Some Of Your Favorite Posts From Last Year
Like any blog, we put out some posts that you love, some you hate, and some that don’t move you at all. Learning what you’re interested in and react to is one of my favorite challenges — I’d rather have some of you hate a post than have all of you ignore it.
Some of the most-commented posts from this past year:
Why Don’t People Just Unsubscribe? Don’t Send From a Free Email Address Where Should You Publish Your Forms?
And A Couple of Our Favorite Reader Comments
You didn’t think we’d leave you out of this, did you? It’s your blog, too. 
One of the best parts of blogging here is seeing what everyone else has to say, especially when they provide viewpoints that contrast ours. We didn’t create this blog so we could chuck articles at you, but rather to spark some good conversations between all the students of email marketing that swing by here.
Some of the great comments (certainly not all of them) left by business owners just like you:
Doug talks about the challenge of making your giveaways stand out among all the freebies out there. Gideon reminds us that putting a “face” on your campaign can increase its effectiveness. Perry clues us in to a neat trick for your thank-you page. Chris ruminates on the obsession with list size that many marketers have.
What’s Next For This Blog?
We’re going to keep giving you tips, tricks, ideas and commentary (hopefully even more often than before!), while encouraging you to exchange ideas. That way, we all become even better email marketers.
You seem to like the case studies we’ve been doing, so you’ll see more of those, too.
Aside from that… you tell us. What would you like to see more of in this space? What can we do to get you excited about coming back here?
This entry was posted on Tuesday, July 17th, 2007 at 7:46 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink.
July 17th, 2007 at 12:06 pm
Well done guys on all your efforts.
I love the blog section of the site - it’s provided me with so many ideas and little snippets of information that I can pick up and run with.
You’ve helped develop the online side of my business in the widest sense - not only in respect of the mailing lists.
Keep up your great work
All the best from Scotland
July 17th, 2007 at 12:27 pm
I would love to see more about how to get good open rates, and good click through rates.
For example, creating a good subject line, how many times should a link be in an email, links in a regular eZine versus a solo email blast, etc.
I would also like to see information about how to keep people subscribed and opening an eZine - should we offer additional free stuff so people keep reading, and don’t unsubscribe?
Thanks!
July 17th, 2007 at 5:09 pm
This blog is one of the best educational sources anywhere on the internet. Please keep it up and do more great articles in the next year!
July 17th, 2007 at 11:50 pm
I’m with Jesse. I’m practically a brand-new member, and am really, genuinely appreciating the info AND the intention of support behind it.
What I’d like more of:
Something for the home-based entrepreneurs, mom-preneurs, solo-preneurs (etc.) that don’t have the luxury of or desire for a storefront operation.
Something for service-based businesses - how to hawk our wares (and services) without selling our souls or asking our clients to.
How to go beyond bean counting (open rates, etc.) into cultivating regular, meaningful contact with clients using aweber.
Many thanks for your hard work - and congrats on your blog’s first birthday!
July 18th, 2007 at 12:04 pm
I think your blog is an excellent addition to your services. It helps me to feel more connected with Aweber, and I have learned several good tips from it. I like how the latest blog posts are featured on the Home page, so I can just glance at it to see if there is anything new of interest to me.
Well done folks!