Comments on: Not in the Address Book? Here’s Why You Should Be http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm Email Marketing Tips by AWeber Sun, 20 Jul 2008 18:42:29 +0000 http://wordpress.org/?v=2.3.3 By: Justin Premick http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26332 Justin Premick Mon, 17 Mar 2008 13:23:31 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26332 Hi Robert, Thank you for suggesting that for the default "Thank You" page. With whitelisting, your subscribers need to add your specific email address to their address books, and everyone using AWeber has a different email address. The default Thank You page is a static page designed to be appropriate for anyone to use, and adding someone's email address to it would make it less appropriate/usable for everyone else. Really, the default "Thank You" page is there as a starting point - we strongly recommend that you replace it with your own custom page that: * keeps new subscribers on your site * lets you speak to them in your own words As for the "pre-page" you refer to setting up, you could create such a page on your site (inserting your specific email address into the examples) and link to it from near your signup form. That way, you're not forcing someone to submit a form twice to sign up. Hi Robert,

Thank you for suggesting that for the default "Thank You" page.

With whitelisting, your subscribers need to add your specific email address to their address books, and everyone using AWeber has a different email address. The default Thank You page is a static page designed to be appropriate for anyone to use, and adding someone’s email address to it would make it less appropriate/usable for everyone else.

Really, the default "Thank You" page is there as a starting point - we strongly recommend that you replace it with your own custom page that:

* keeps new subscribers on your site
* lets you speak to them in your own words

As for the "pre-page" you refer to setting up, you could create such a page on your site (inserting your specific email address into the examples) and link to it from near your signup form. That way, you’re not forcing someone to submit a form twice to sign up.

]]> By: Robert http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26181 Robert Sun, 16 Mar 2008 10:12:00 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26181 I forgot to add this note. Isn't there a "window of vulnerability" for Double Opt-In lists like all of mine are? If they don't whitelist you before the confirmation E-mail gets sent out, then the confirmation E-mail may end up in their spam folder. If so, then perhaps a good feature would be to have a "pre-page" that shows the whitelisting instructions. The "pre-page" would be shown after they submit their E-mail address with a button and a message telling them to click on the button AFTER they have whitelisted their E-mail address. Clicking on the button on the "pre-page" then triggers the sending of the confirmation E-mail. I would like to see this as a default option in AWeber, with the ability to override the "pre-page" destination URL just like you can with the Thank You page. Thanks. I forgot to add this note. Isn’t there a "window of vulnerability" for Double Opt-In lists like all of mine are? If they don’t whitelist you before the confirmation E-mail gets sent out, then the confirmation E-mail may end up in their spam folder. If so, then perhaps a good feature would be to have a "pre-page" that shows the whitelisting instructions. The "pre-page" would be shown after they submit their E-mail address with a button and a message telling them to click on the button AFTER they have whitelisted their E-mail address. Clicking on the button on the "pre-page" then triggers the sending of the confirmation E-mail.

I would like to see this as a default option in AWeber, with the ability to override the "pre-page" destination URL just like you can with the Thank You page.

Thanks.

]]> By: Robert http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26180 Robert Sun, 16 Mar 2008 10:04:43 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-26180 Hello, I'm an AWeber customer. I really think the Whitelisting instructions should be on the default AWeber "Thank You" page. Thanks. Hello,

I’m an AWeber customer. I really think the Whitelisting instructions should be on the default AWeber "Thank You" page.

Thanks.

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8367 Justin Premick Fri, 18 May 2007 13:13:29 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8367 Kathy, Yes, by all means feel free to use the whitelisting instructions. If you want to use the images from the blog & Knowledge Base items I linked to above, please host them on your own site rather than hotlinking them from AWeber. Thanks! Kathy,

Yes, by all means feel free to use the whitelisting instructions.

If you want to use the images from the blog & Knowledge Base items I linked to above, please host them on your own site rather than hotlinking them from AWeber. Thanks!

]]> By: Kathy Riley http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8359 Kathy Riley Fri, 18 May 2007 05:01:52 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8359 Thank yo for the details of how to correct redirected emails. can we copy/paste these explanatios for customers who ask how for their particular situations? Thank yo for the details of how to correct redirected emails. can we copy/paste these explanatios for customers who ask how for their particular situations?

]]> By: 27amDotCom http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8335 27amDotCom Wed, 16 May 2007 15:57:57 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8335 What I started doing is splitting up the opt-in incentive into multiple items (the high value, high content ebook becomes 2-3 booklets or an ecourse... or I add on an audio, a list of recommended resources, etc). Then I aim to explain (though there is definitely a lot of room to clean this up) that today's spam filters block a lot of content ... blah blah ... therefore add _____ email address to your contacts list or address book now. By doing so, you'll receive (and I re-iterate some of the other bonuses they will receive on day 2 and 3, etc). By not doing so, you likely will not receive any of these items and related bonuses in the future. That is a terrible explanation but, in short, I sell them on the opt-in and then explain that what they opted in is delivered over a period of several days (easier for them to digest it this way too!) and then ask for the "add" so that they receive all this valuable content. What I started doing is splitting up the opt-in incentive into multiple items (the high value, high content ebook becomes 2-3 booklets or an ecourse… or I add on an audio, a list of recommended resources, etc).

Then I aim to explain (though there is definitely a lot of room to clean this up) that today’s spam filters block a lot of content … blah blah … therefore add _____ email address to your contacts list or address book now. By doing so, you’ll receive (and I re-iterate some of the other bonuses they will receive on day 2 and 3, etc). By not doing so, you likely will not receive any of these items and related bonuses in the future.

That is a terrible explanation but, in short, I sell them on the opt-in and then explain that what they opted in is delivered over a period of several days (easier for them to digest it this way too!) and then ask for the "add" so that they receive all this valuable content.

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8330 Justin Premick Wed, 16 May 2007 13:40:40 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8330 Gary, Well said. Emphasize the benefit/s to the subscriber and you'll get more of them to add you to their address book (or take any other action). Reminds me of a good post I saw a while back on Return Customer: http://www.returncustomer.com/2006/12/07/remind-customers-of-benefits-received/ Gary,

Well said. Emphasize the benefit/s to the subscriber and you’ll get more of them to add you to their address book (or take any other action).

Reminds me of a good post I saw a while back on Return Customer:

http://www.returncustomer.com/2006/12/07/remind-customers-of-benefits-received/

]]> By: Keith http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8314 Keith Wed, 16 May 2007 03:53:01 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8314 Good point Gary, Perceived added value and specific savings, avoidance of pain, etc. will keep them coming back. Good point Gary,

Perceived added value and specific savings, avoidance of pain, etc. will keep them coming back.

]]> By: Andrew http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8308 Andrew Wed, 16 May 2007 00:55:19 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8308 Another reason to block AOL domains! Another reason to block AOL domains!

]]> By: Gary http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8304 Gary Tue, 15 May 2007 23:31:42 +0000 http://www.aweber.com/blog/email-marketing/not-in-the-address-book-heres-why-you-should-be.htm#comment-8304 I think its an important note to make that you must give recipients a reason to add you to their address book. Dont just put "Add our email address to your address book so you dont miss our emails" Something like "Make sure you dont miss our free top tips on how to expand your business by 137%, add sample@emailaddress.com to your address book now" should get a better response. I think its an important note to make that you must give recipients a reason to add you to their address book. Dont just put “Add our email address to your address book so you dont miss our emails” Something like “Make sure you dont miss our free top tips on how to expand your business by 137%, add sample@emailaddress.com to your address book now” should get a better response.

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