Comments on: Google Uses Multichannel Marketing. Do You? http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm Email Marketing Tips by AWeber Sat, 06 Sep 2008 05:29:29 +0000 http://wordpress.org/?v=2.3.3 By: Jeff Neil MLM Training » Do You Do Multichannel Network Marketing? http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-18740 Jeff Neil MLM Training » Do You Do Multichannel Network Marketing? Fri, 07 Dec 2007 02:15:07 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-18740 [...] Autoresponder company Aweber made an excellent point with this post Google Uses Multichannel Marketing. Do You? discussing what I call cross marketing. Something I am finding more and more important for your mlm business. [...] […] Autoresponder company Aweber made an excellent point with this post Google Uses Multichannel Marketing. Do You? discussing what I call cross marketing. Something I am finding more and more important for your mlm business. […]

]]> By: » Where Can We Find Multichannel Synergy? - AWeber Blog http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-18677 » Where Can We Find Multichannel Synergy? - AWeber Blog Tue, 04 Dec 2007 15:46:13 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-18677 [...] We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers? [...] […] We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers? […]

]]> By: » PodCamp Philly: What AWeber Learned and Shared - AWeber Blog http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-14895 » PodCamp Philly: What AWeber Learned and Shared - AWeber Blog Thu, 13 Sep 2007 14:59:42 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-14895 [...] But the benefits of multichannel marketing are hard to understate, and with new technologies and new combinations of existing tools surfacing faster than most can keep up with, it's important to sift through what's useful and what isn't. [...] […] But the benefits of multichannel marketing are hard to understate, and with new technologies and new combinations of existing tools surfacing faster than most can keep up with, it’s important to sift through what’s useful and what isn’t. […]

]]> By: Clinton Walker III http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-14261 Clinton Walker III Fri, 31 Aug 2007 05:57:42 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-14261 I am currently in the process of trying different ways to advertise. My next step is passing out flyers and collecting email addresses. I am currently in the process of trying different ways to advertise. My next step is passing out flyers and collecting email addresses.

]]> By: Bill http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13641 Bill Thu, 16 Aug 2007 07:02:16 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13641 thanks for the pointers, I just signed up with aweber, so this is all so new to me. I do have experience in marketing and agree that multi channels of advertising is key. I monitor my channels and the ones that do more poorly, I just do much less advertising, but...I still use the channel. If i wanted to hire someone to do this stuff for me and master aweber as best as one could and use it well, what would that title be for that individual? thanks for the pointers, I just signed up with aweber, so this is all so new to me. I do have experience in marketing and agree that multi channels of advertising is key. I monitor my channels and the ones that do more poorly, I just do much less advertising, but…I still use the channel.

If i wanted to hire someone to do this stuff for me and master aweber as best as one could and use it well, what would that title be for that individual?

]]> By: Marc Kline http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13593 Marc Kline Tue, 14 Aug 2007 17:12:37 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13593 Thanks for all of the great feedback so far. Comments are always a great channel for readers to share their perspective and add great value to what starts with just a few brief ideas from us. I think we agree that each step in the process (pre- and post- sales) should lead to another step. If you leave people hanging at any point, they might just fall off the wagon. Marketing should not just something you do when your sales need a boost. If you are always providing additional avenues that provide value (an important piece) to your customers, you'll find that they do keep coming back to you. And if you don't, you probably won't! Thanks for all of the great feedback so far. Comments are always a great channel for readers to share their perspective and add great value to what starts with just a few brief ideas from us.

I think we agree that each step in the process (pre- and post- sales) should lead to another step. If you leave people hanging at any point, they might just fall off the wagon.

Marketing should not just something you do when your sales need a boost. If you are always providing additional avenues that provide value (an important piece) to your customers, you’ll find that they do keep coming back to you.

And if you don’t, you probably won’t!

]]> By: Diana Fontanez http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13589 Diana Fontanez Tue, 14 Aug 2007 16:06:36 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13589 My 2 cents... I wrote a great spanish article about an experience I had with a company who successfully used multichannel marketing to get me to buy from its physical store to the website. I went to the store in the mall to purchase some earrings. On checkout the clerk gave me the receipt, collected my email address and told me that if I return to the store within the next 30 days i will receive $25 off from my next $50 purchase. 14 days later I returned with the coupon and purchased. Once again the clerk gave me another coupon, for $25 off from my next $50 purchase if I visit the website. I didn't purchase again but gave the coupon to my friend who purchased over $200 on the website. It was a great strategy! My 2 cents…

I wrote a great spanish article about an experience I had with a company who successfully used multichannel marketing to get me to buy from its physical store to the website.

I went to the store in the mall to purchase some earrings. On checkout the clerk gave me the receipt, collected my email address and told me that if I return to the store within the next 30 days i will receive $25 off from my next $50 purchase.

14 days later I returned with the coupon and purchased. Once again the clerk gave me another coupon, for $25 off from my next $50 purchase if I visit the website.

I didn’t purchase again but gave the coupon to my friend who purchased over $200 on the website.

It was a great strategy!

]]> By: TOFUmonkey http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13499 TOFUmonkey Sun, 12 Aug 2007 04:21:33 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13499 One thing I'm intriqued about YouTube is that we can use it not just for entertainment purposes. When we create a new video and when we put in our signature, it generates some attention to my website. The internet certainly has evolved into more than just simple marketing. I'll definately keep a look out in this blog for more ideas. :) One thing I’m intriqued about YouTube is that we can use it not just for entertainment purposes. When we create a new video and when we put in our signature, it generates some attention to my website.

The internet certainly has evolved into more than just simple marketing. I’ll definately keep a look out in this blog for more ideas. :)

]]> By: Luca http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13451 Luca Sat, 11 Aug 2007 04:07:37 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13451 I completely agree with marketing from all sides, search does not always bring the targeted customers we would all like to see. I completely agree with marketing from all sides, search does not always bring the targeted customers we would all like to see.

]]> By: Paul Petulengro http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13432 Paul Petulengro Fri, 10 Aug 2007 17:04:48 +0000 http://www.aweber.com/blog/email-marketing/multichannel-marketing.htm#comment-13432 Although I'm prettey new to marketing on the web, I have for 25 years run my business via direct marketing (postal) and for me this still gives me the best results. For instance: An up-front freebie via my web site or email results in a conversion to sale ratio of between 7 - 11% The up-frony freebie via normal post, although more expensive converts a healthly 27 -31% these converts are then milked 4 times a year with a mailshot offering various related products together with a personal Birthday Card + mailshot offering a FREE birthday gift when they order and the B/Card produces 12 - 14% sales. Althought tempted because of ease and low cost I'm glad I did not forsake my mailing for the the Web only. Although I’m prettey new to marketing on the web, I have for 25 years run my business via direct marketing (postal) and for me this still gives me the best results. For instance:
An up-front freebie via my web site or email results in a conversion to sale ratio of between 7 - 11%
The up-frony freebie via normal post, although more expensive converts a healthly 27 -31% these converts are then milked 4 times a year with a mailshot offering various related products together with a personal Birthday Card + mailshot offering a FREE birthday gift when they order and the B/Card produces 12 - 14% sales. Althought tempted because of ease and low cost I’m glad I did not forsake my mailing for the the Web only.

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