New App: Long-Term Income With Membership Sites

Today we’re excited to announce a new integration with MemberMouse that lets you auto-sync a membership site with an email campaign.

With MemberMouse, you can create a members-only area to your website and stock it with high-quality content. By charging for entrance to this area, you’re able to bring in profits over time.

The Membership Site Model

Through your web site, your brand is building a community of followers. You’re courting them with blog posts and emails, establishing their staunch devotion to your brand.

There will come a time – and perhaps you’ve already reached this point – when your followers will be devoted enough to your brand to be willing to pay for the content you provide for them.

What kind of content constitutes will they be willing to pay for? Basically, valuable information that you wouldn’t want your competitors to know because in the right hands, it promises success. Trade secrets. In-depth tutorials to up-and-coming processes. Complex training manuals on in-demand topics. Class materials, accompanied by direct assistance from yourself.

Now, you can easily provide all of your materials on the WordPress site you set up with MemberMouse, but stopping there could be a mistake. Send emails to your members, and you’ll be able to provide much fancier memberships.

What Can I Do With An Email-Membership Site Combo?

Once you’ve set up the MemberMouse-AWeber combination (following these instructions), you’ll be able to:

Deliver Your Materials Over Time

By sending out materials, lessons, articles or videos over time through a follow up email series, you space out the membership experience. Not only does this give your members time to digest each piece of information you’re providing, it also increases their appreciation – every time they receive content from you, the value of the membership they purchased goes up.

To make it happen, MemberMouse keeps track of how long someone’s been a member, then conveys that information to AWeber.

Sell Content With A Click

Even though your members will be paying you already, you might have some premium content not included in the membership, or perhaps a membership on a different topic, to offer.

You can set up this content in MemberMouse so members can purchase it simply by clicking a link, since you already have their payment details on record.

You can even sell this content to the rest of your email subscribers who aren’t members by offering them the same link. They’ll just need to fill in their payment information at that point.

Target Different Membership Levels

If you set up your site with different levels of membership, you can send each level its own emails. For example, you could run a free trial group and email them with calls to purchase full membership, while sending your full membership group entirely different messages. You can even create a coupon in MemberMouse and send it straight to selected groups.

Keep Track Of Your Members’ Purchases

MemberMouse keeps track of purchases your members make and reports that information in your AWeber email account.

With this data at your fingertips, you’ll be able to segment your subscribers into groups of who’s never purchased from you, who has and what they’ve bought, then send each group the offers that make sense for them.

Manage Paid Subscriptions

Not only can you charge for access to your site, you can also charge for your emails themselves.

Most likely, you’d use this option if you can provide your valuable materials in the emails themselves without pushing members back to the main site to receive them.

There’s no need to set up a 3rd-party shopping cart; just link your AWeber emails with your MemberMouse membership.

All Of That, And It’s Easy To Run

With everything this combo can do, there’s no need to manually manage lists, exporting and importing CSV files to sync your emails with your membership site.

Just set up the MemberMouse-AWeber app and as members signup, change their membership level or cancel they’ll automatically be added or moved or deleted from the appropriate mailing list. It’s that simple!

Get started with MemberMouse by signing up for the free 15-day trial. If you don’t have an AWeber account, you can get yours here for just $1 for the first month. Then, set up the MemberMouse/AWeber app by following these instructions.

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By:
Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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9 Comments

  1. If you have an aweber account is there additional cost?
    I love aweber and currently have a membership site and may be interested in using aweber for the site.

    8/9/2012 10:22 am
  2. This is an interesting post Amanda. How about for companies or moms that are just starting up and can’t afford Member Mouse pricing. We have used Drupal to give permission based content- but is there anything out there in the open source and free environment that you know of for shoestring startups for moms who want to begin their own membership site?

    Thanks for this post- I book-marked it as a possible start-up solution for some potential clients (so I won’t have to develop an extensive membership site).

    Aaron

    8/9/2012 10:31 am
  3. There are some free plugins that allow you to protect content via username and password combos, however none of them manage payment gateways. If you want a paid membership site you’re going to have to spend a little money.

    A word of advice: don’t go the cheap route. I had a membership site where each month new content was unlocked. This kept people subscribed for many months. But I used a $40 plugin. It ended up causing more problems turn being useful. It was poorly designed and I had to manually update subscriptions. I got lots of emails from unhappy customers. You don’t want people paying and then having trouble accessing content. It’s bad for business. Spend the money. It’s worth it in the end.

    8/9/2012 11:41 am
  4. I have not used this myself, but was part of a membership site that used Amember. This is software that you purchase once and then use it on your site. It seemed to work well and the owner of the site recommended it. I do not think it is very expensive.

    8/9/2012 5:15 pm
  5. Mike – AWeber pricing’s here: http://www.aweber.com/pricing.htm and MemberMouse pricing’s here: http://www.membermouse.com/signup/. Once your site’s linked with AWeber, your members will get any emails you create for them.

    Aaron – Like John says, you can use a plugin, but it might be tough going. That said, you can also use a web site to sell memberships to an email newsletter or email tutorial series by using PayPal like this: http://www.aweber.com/blog/new-features/paypal-paid-subscriptions.htm

    Donna & John – Thanks for chiming in!

    8/10/2012 12:51 pm
  6. Pat

    Is there member software that AWeber coordinates with that doesn’t require WordPress?

    8/20/2012 3:50 pm
  7. Hey Aaron,

    If you are ever considering WordPress vs. Drupal, then S2member is a good option (S2Member.com).

    Thanks,
    Steve

    8/20/2012 4:56 pm
  8. Pat – Yes, there is! You can set up a parser with the membership sites listed on this page: http://www.aweber.com/faq/questions/570/. The first, Extreme Member, doesn’t require WordPress (some of the others may not either). If you need help setting up the parser, we’re at 877-293-2371.

    8/21/2012 9:34 am
  9. I like the membership model. My only concern would be running out of content for my members. The “Deliver Your Materials Over Time” feature is something that I think would be truly beneficial.

    11/9/2012 12:14 pm

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