How does one find/get targeted traffic to one’s website?

I guess I don’t see how it’s cumbersome.

Those unconfirmed submissions don’t count toward your total number of subscribers, they don’t receive your autoresponders or broadcasts, and they quietly disappear after a month.

The only place I would expect them to potentially be noticed is if you’re viewing your entire list via the “Subscribers” page (and you can exclude these addresses by choosing to view Active Subscribers instead of All Subscribers). Where in your workflow are those addresses getting in the way?

It makes the lists very cumbersome to work with, at least let me delete these automated submissions before the 30 days are up.

There’s not currently a way to do that.

It should be noted that spam bots emailing your list email address aren’t going to confirm (since they’re not real people) and will disappear from your list after remaining unconfirmed for 30 days.

On my client’s B2B website there are 3 types of forms; A sales rep visit request form on the front page, a product information request form on each product page (about 32000 of ‘em), and a newsletter subscription form (which is always called via a link). The two request forms require a minimum amount of information: Name, e-mail, and zip code (additional required information is dynamically provided). Each request form has a newsletter subscription link with parameters on their thank you page. Clicking that link will conveniently prefill some of the newsletter subscription fields. The only required field on the subscription form is the e-mail. Name, Title, and Company are optional. (I am somewhat surprised as to how many people fill in all the information. We do explain that the optional fields are for e-mail customization and for our general curiosity.) We use a sensibly placed second e-mail box "to prevent misspellings" but that will be going bye-bye.

Adding more explanation text would also be beneficial.

Thank you for these articles.