Comments on: Unsubscribes Are Good For You http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm Email Marketing Tips by AWeber Sun, 27 Jul 2008 08:42:16 +0000 http://wordpress.org/?v=2.3.3 By: Justin Premick http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25155 Justin Premick Fri, 07 Mar 2008 20:05:04 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25155 Hi Chris, I get a lot of those too for our own lists - but I also come across a lot of interesting comments that have led to positive changes in our own lists. I've also found that occasionally people will submit comments/questions through that form that I would have expected them to contact support with. However, in looking through our records it becomes clear that they didn't contact support. In those cases, the unsubscribe form actually serves to engage that person further, possibly generating (or saving!) a sale. There are certainly some comments that you can't really do much with, but in my mind the 2 seconds I spend on those is more than made up in a single useful comment. Hi Chris,

I get a lot of those too for our own lists - but I also come across a lot of interesting comments that have led to positive changes in our own lists.

I’ve also found that occasionally people will submit comments/questions through that form that I would have expected them to contact support with. However, in looking through our records it becomes clear that they didn’t contact support.

In those cases, the unsubscribe form actually serves to engage that person further, possibly generating (or saving!) a sale.

There are certainly some comments that you can’t really do much with, but in my mind the 2 seconds I spend on those is more than made up in a single useful comment.

]]> By: Chris http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25154 Chris Fri, 07 Mar 2008 19:54:22 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25154 I've yet to see a useful comment in the "Why are you unsubcribing" box. Of the very few who fill it out, they say things like "don't want more email" which is rather obvious. I’ve yet to see a useful comment in the "Why are you unsubcribing" box. Of the very few who fill it out, they say things like "don’t want more email" which is rather obvious.

]]> By: Bob http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25092 Bob Fri, 07 Mar 2008 17:15:44 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-25092 this is a great feature. looking forward to more new features from aweber this is a great feature.
looking forward to more new features from aweber

]]> By: » Why Do People Unsubscribe? An Audio Discussion - AWeber Blog http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-24826 » Why Do People Unsubscribe? An Audio Discussion - AWeber Blog Thu, 06 Mar 2008 16:34:34 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-24826 [...] As we noted in our talk, you can and should ask your unsubscribes why they're leaving. If you're not, then naturally you're not going to have any idea why they're opting out. [...] […] As we noted in our talk, you can and should ask your unsubscribes why they’re leaving. If you’re not, then naturally you’re not going to have any idea why they’re opting out. […]

]]> By: Viola http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-23784 Viola Sun, 10 Feb 2008 16:07:48 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-23784 Justin, I enjoyed reading all the posts for this suggestion. I would like to use it also. It is a great idea and something that aid me in getting organized and staying that way. Thanks. Justin, I enjoyed reading all the posts for this suggestion. I would like to use it also. It is a great idea and something that aid me in getting organized and staying that way. Thanks.

]]> By: » Are These Email Messages Missing From Your Inbox? - AWeber Blog http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-23694 » Are These Email Messages Missing From Your Inbox? - AWeber Blog Thu, 07 Feb 2008 14:50:31 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-23694 [...] As Justin has said before, sometimes unsubscribes are good for our email campaigns, when we allow the subscriber to leave comments. They can provide feedback on ways we might not be engaging subscribers who have not unsubscribed yet — and who may not at all if we use the feedback others have provided. Other Feedback from Your Subscribers [...] […] As Justin has said before, sometimes unsubscribes are good for our email campaigns, when we allow the subscriber to leave comments. They can provide feedback on ways we might not be engaging subscribers who have not unsubscribed yet — and who may not at all if we use the feedback others have provided. Other Feedback from Your Subscribers […]

]]> By: Am I a Spammer? Take Action to Protect Your Online Reputation http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-21950 Am I a Spammer? Take Action to Protect Your Online Reputation Sun, 27 Jan 2008 13:12:22 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-21950 [...] Unsubscribes Are Good For You? That’s the title of a blog post by Justin Premick at AWeber Communications. He makes the good point that an “unsubscriber” used to be interested in your messages, and they have changed their mind for a reason. By inquiring on your unsubscribe page the reason for the unsubscribe, you may glean useful data to help you improve your email marketing messages. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] […] Unsubscribes Are Good For You? That’s the title of a blog post by Justin Premick at AWeber Communications. He makes the good point that an “unsubscriber” used to be interested in your messages, and they have changed their mind for a reason. By inquiring on your unsubscribe page the reason for the unsubscribe, you may glean useful data to help you improve your email marketing messages. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-16994 Justin Premick Tue, 06 Nov 2007 14:06:49 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-16994 Ron, The interface has changed, yes. I'll update the screenshot :) That option is still located at the bottom of the <a href="/users/settings" rel="nofollow">"List Settings"</a> page of your account, but it's now labeled "Notifications" rather than "Confirmation." Ron,

The interface has changed, yes. I’ll update the screenshot :)

That option is still located at the bottom of the "List Settings" page of your account, but it’s now labeled "Notifications" rather than "Confirmation."

]]> By: Ron Killian http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-16987 Ron Killian Tue, 06 Nov 2007 02:00:17 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-16987 I am guessing the interface has changed since this entry was posted, as I can not find this setting anywhere. I must be missing it. Where is the setting to gain feedback from un-subscribes at? I am guessing the interface has changed since this entry was posted, as I can not find this setting anywhere. I must be missing it. Where is the setting to gain feedback from un-subscribes at?

]]> By: david schlussel http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-7926 david schlussel Tue, 08 May 2007 16:09:20 +0000 http://www.aweber.com/blog/email-marketing/learning-from-your-unsubscribes.htm#comment-7926 Justin, I just want to add my name to the petition to upgrade the priority of enhancing the unsubscribe page with: ability to go to a lower traffic list, offer direction on the kind of feedback we'd like, remind them why they joined in the first place, offer them a sweetener to stay. there are lots of freelance developers out there that could be brought on temporarily to get this kind of thing rolling :) thank you Justin,

I just want to add my name to the petition to upgrade the priority of enhancing the unsubscribe page with: ability to go to a lower traffic list, offer direction on the kind of feedback we’d like, remind them why they joined in the first place, offer them a sweetener to stay.

there are lots of freelance developers out there that could be brought on temporarily to get this kind of thing rolling :)

thank you

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