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Interview: Talking Email Marketing on the Internet Marketing Radio Show

Posted by Justin Premick

Recently, Jeff Dyson of the Internet Marketing Radio Show asked me to join him on an episode to talk email marketing.

A few things we talked about:

• Why every page of your site may be a list-building opportunity
• What happens when you ask for too much information in a signup form
• An example of how email segmentation can help raise sales
• Things you can split test on your signup forms and in your emails
• Factors that affect average open rates

To listen to the full (40-minute) interview, head over to Jeff’s site.

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