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	<title>Comments on: How to Safely Differentiate Your Business</title>
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	<link>http://www.aweber.com/blog/email-marketing/how-to-safely-differentiate-your-business.htm</link>
	<description>Email Marketing Tips by AWeber</description>
	<pubDate>Sat, 11 Oct 2008 06:43:38 +0000</pubDate>
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		<title>By: Gary</title>
		<link>http://www.aweber.com/blog/email-marketing/how-to-safely-differentiate-your-business.htm#comment-8485</link>
		<dc:creator>Gary</dc:creator>
		<pubDate>Thu, 24 May 2007 23:38:35 +0000</pubDate>
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		<description>Some excellent pointers.  With one of our online businesses we try and be very personable as our target market is mothers with young baby's. To do this our "face" of the business, (who is a real person but I wont mention here) includes some personal insights from their life in the monthly newsletter.  This helps prospects know that they are dealing with a real person not just an online business after their money.</description>
		<content:encoded><![CDATA[<p>Some excellent pointers.  With one of our online businesses we try and be very personable as our target market is mothers with young baby&#8217;s. To do this our &#8220;face&#8221; of the business, (who is a real person but I wont mention here) includes some personal insights from their life in the monthly newsletter.  This helps prospects know that they are dealing with a real person not just an online business after their money.</p>
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