Comments on: Email Scheduling: How Soon is Too Soon? http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm Email Marketing Tips and Best Practices: AWeber Blog Tue, 14 Feb 2012 20:34:28 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: » 5 New Years Resolutions for Email Marketers - AWeber Blog http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-19867 » 5 New Years Resolutions for Email Marketers - AWeber Blog Tue, 18 Dec 2007 14:14:02 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-19867 [...] Review your message scheduling from 2007 and make sure it's on par with what expectations you've set for yourself and subscribers moving forward. Optimize Your Opt-In Forms [...] [...] Review your message scheduling from 2007 and make sure it’s on par with what expectations you’ve set for yourself and subscribers moving forward. Optimize Your Opt-In Forms [...]

]]> By: Copywriting tips, on how to write sales letters, for business owners who want to know about copywriting http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-18150 Copywriting tips, on how to write sales letters, for business owners who want to know about copywriting Wed, 21 Nov 2007 09:43:22 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-18150 [...] The post on a blog I visit regularly asked ‘How Soon Is Too Soon?’ [...] [...] The post on a blog I visit regularly asked ‘How Soon Is Too Soon?’ [...]

]]> By: Marc Kline http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17771 Marc Kline Mon, 19 Nov 2007 16:09:20 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17771 Alex, If you have a very basic understanding of HTML, you can make some custom changes to your in-line form's HTML to <a href="http://www.aweber.com/faq/questions/378/how+can+i+add+a+list+selection+field+to+my+form" rel="nofollow">allow subscribers to choose which campaign</a> they'd like to sign up for. Each of the campaigns you have in your form can contain a different set of messages with a lower or higher set of intervals between each based on what they choose. If the messages will essentially be the same in content, you can use our Campaign Sharing feature to duplicate the set of messages for each campaign, changing only the interval that falls between each message. Alex,

If you have a very basic understanding of HTML, you can make some custom changes to your in-line form’s HTML to allow subscribers to choose which campaign they’d like to sign up for.

Each of the campaigns you have in your form can contain a different set of messages with a lower or higher set of intervals between each based on what they choose.

If the messages will essentially be the same in content, you can use our Campaign Sharing feature to duplicate the set of messages for each campaign, changing only the interval that falls between each message.

]]> By: Dexter Liao http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17709 Dexter Liao Mon, 19 Nov 2007 05:44:45 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17709 I've have the same dilema. I receive tons of email everyday and I don't quite like to receive to frequent. I personaly feel that once every two to three day may be just fine. Though I understand customer relationship is important, however, if more than that it could seem spamming. I’ve have the same dilema. I receive tons of email everyday and I don’t quite like to receive to frequent. I personaly feel that once every two to three day may be just fine. Though I understand customer relationship is important, however, if more than that it could seem spamming.

]]> By: Alex Lee http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17486 Alex Lee Sun, 18 Nov 2007 06:31:22 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17486 I really disagree with the "everyday" theory. When I get emails from a single source every day, I'll be off that list in a week. It's just too much email to process. If you tell your site visitor that you'll be sending email every day for eternity, I bet your conversion rates would drop significantly. Something I saw a large retailer do (it might have been Office Depot), is to ask the subscriber how often they wish to receive specials and offers in their inbox. There was an option for every week, every other week, and monthly. Do you think I'll ever be able to do that with Aweber? I really disagree with the "everyday" theory. When I get emails from a single source every day, I’ll be off that list in a week. It’s just too much email to process. If you tell your site visitor that you’ll be sending email every day for eternity, I bet your conversion rates would drop significantly.

Something I saw a large retailer do (it might have been Office Depot), is to ask the subscriber how often they wish to receive specials and offers in their inbox. There was an option for every week, every other week, and monthly. Do you think I’ll ever be able to do that with Aweber?

]]> By: Tom http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17233 Tom Thu, 15 Nov 2007 02:34:13 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17233 What I have found to be very useful is to actually read your unsubscription messages! A lot of people were complaining to me that the e-mails were coming too fast for them and left my newsletter. I then switched it from every 4 days to every 6-7 days and I have yet to have a problem. I would of never known this if I didnt actually read what my unsubscribers had to say. Cheers What I have found to be very useful is to actually read your unsubscription messages!

A lot of people were complaining to me that the e-mails were coming too fast for them and left my newsletter. I then switched it from every 4 days to every 6-7 days and I have yet to have a problem.

I would of never known this if I didnt actually read what my unsubscribers had to say.

Cheers

]]> By: Marc Kline http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17161 Marc Kline Mon, 12 Nov 2007 14:58:14 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17161 Viola, We have found calendar and task managing applications (I currently use <a href="http://www.google.com/calendar" rel="nofollow">Google Calendar</a>) to be invaluable to staying focused on emailing our subscribers during busy days and weeks. Managing too many tasks can be overwhelming, and it helps to prioritize the emailing "to do" list quite a bit. Viola,

We have found calendar and task managing applications (I currently use Google Calendar) to be invaluable to staying focused on emailing our subscribers during busy days and weeks. Managing too many tasks can be overwhelming, and it helps to prioritize the emailing "to do" list quite a bit.

]]> By: Marc Kline http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17160 Marc Kline Mon, 12 Nov 2007 14:52:20 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17160 One of the benefits of sending follow up messages is the fact that, to a large degree, we can "set and forget" them. But for results that don't just net on the green side, but really take our business to the next level, sometimes some minor adjustments are necessary. Still, if we don't start *somewhere*, then we don't get anywhere. I'm glad to see you followed this process through and are now seeing improved results. You might also consider split testing <a href="http://www.aweber.com/faq/questions/197/how+do+i+split+test+my+web+forms" rel="nofollow">sign up forms</a> and <a href="http://www.aweber.com/faq/questions/122/how+do+i+create+a+broadcast+split+test" rel="nofollow">broadcast messages</a> in order to get a better understanding of your subscribers and how best to target them. One of the benefits of sending follow up messages is the fact that, to a large degree, we can “set and forget” them. But for results that don’t just net on the green side, but really take our business to the next level, sometimes some minor adjustments are necessary.

Still, if we don’t start *somewhere*, then we don’t get anywhere. I’m glad to see you followed this process through and are now seeing improved results. You might also consider split testing sign up forms and broadcast messages in order to get a better understanding of your subscribers and how best to target them.

]]> By: Ron Passfield http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17152 Ron Passfield Mon, 12 Nov 2007 06:39:14 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17152 Marc, I couldn't agree more with your comment, .."understanding of who they are and what they want from our email, an ideal schedule of messages will most likely come naturally." I am focused on helping people create and market their Squidoo lenses (websites). I have a 7 day email course designed to help them get up and going - this goes out each day because if it was less frequent, they would be frustrated with the delay (as Anna mentioned above). I then have a weekly update on squidoo marketing strategies, tips and tools (with a recommended "product of the week" - free and paid). Any more frequently and they would not be able to handle this information (or do anything with it). I receive daily emails from some of the top marketers but I find I don't have time to process the information that comes so regularly. This is in part because I have a full-time consulting job and my spare time is taken up with daily and weekly scheduled marketing tasks, with developmental activity squeezed in on weekends. Marc, I couldn’t agree more with your comment, .."understanding of who they are and what they want from our email, an ideal schedule of messages will most likely come naturally."

I am focused on helping people create and market their Squidoo lenses (websites). I have a 7 day email course designed to help them get up and going – this goes out each day because if it was less frequent, they would be frustrated with the delay (as Anna mentioned above).

I then have a weekly update on squidoo marketing strategies, tips and tools (with a recommended "product of the week" – free and paid). Any more frequently and they would not be able to handle this information (or do anything with it).

I receive daily emails from some of the top marketers but I find I don’t have time to process the information that comes so regularly. This is in part because I have a full-time consulting job and my spare time is taken up with daily and weekly scheduled marketing tasks, with developmental activity squeezed in on weekends.

]]> By: Viola http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm/comment-page-1#comment-17118 Viola Sun, 11 Nov 2007 00:52:30 +0000 http://www.aweber.com/blog/email-marketing/how-soon-to-schedule-email.htm#comment-17118 Greetings to you, My thoughts are these: By scheduling the emails to customers, having better control over your lists, time and responses is the end result. I mean, if scheduling a day, time and week for say an introductory email, you can then better assess when to send the follow up. I believe it to be a good strategy to follow. Implementing is a problem for me though. Need help staying focused. Yes, scheduling is very good habit to start and stay in. Greetings to you, My thoughts are these: By scheduling the emails to customers, having better control over your lists, time and responses is the end result. I mean, if scheduling a day, time and week for say an introductory email, you can then better assess when to send the follow up. I believe it to be a good strategy to follow. Implementing is a problem for me though. Need help staying focused. Yes, scheduling is very good habit to start and stay in.

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